2. AJ Gerritson
Founding Partner
617.986.0224
aj@451marketing.com
linkedin.com/in/ajgerritson
@ajgerritson
www.451Marketing.com
3. Agenda
• Background on Facebook
• Branding for Facebook
• Facebook Interactions
• Integrating with Other Platforms
• Advertising on Facebook
• Maintaining Your Facebook Page
• Q&A
4. >800 Million Users
1.3 billion 1.1 billion 800 million 311 million
(if it were a country, it would be the 3rd most populated)
5. Americans Spend More Time on
Facebook Than Any Other U.S. Site
Average Facebook Visit is 20 Minutes
(Qualmann, Socialnomics, 2010)
6. One in Five Internet Page Views
Occur on Facebook
7. Consumers who use social not only dine out more…
…but are more likely to become return customers!
(National Restaurant Association, 2011)
8. Why Do Users Brands?
58% 57%
are customer want to receive
of brand discounts and
promotions
Mashable, 2012
9. Mobile internet access
91% of mobile internet 425 million mobile
doubled every year since
access is to socialize Facebook users
2009-2011
11. Goals for Using
1. Branding &Loyalty
2. Increase Fans & Awareness
3. Promotions & Events
4. Sales (sometimes)
5. Central Hub for Social Interaction