2. #451Webinar
Francis Skipper
VP of Digital Marketing
617-259-1605
francis@451marketing.com
linkedin.com/in/francisskipper
@fskip
www.451Marketing.com
3.
4. 81.5%
4.1% 5.4%
Launched in 2005
Market Share
Used by 55.8% of All Sites
5. Free* service offered by Google that generates detailed
statistics about the visitors to a website
8. Google Analytics is implemented by the Google Analytics Tracking Code (GATC).
This piece of JavaScript JavaScript code is added by the user onto every page of
his or her website.
34. Visit Duration
Visits that lasts a specific amount of time or longer. You could use this Goal to determine how
many visitors stay longer than two minutes on a shopping page or screen.
35. Pages/Visit
A visitor views a specific number of pages or screens in a visit. Use this type of goal when you
want to track the visitors that view a minimum of 3 pages, for example.
56. • Free!
• Used to track business metrics
• overall traffic, referrals, and trends
• Compare over time
• Set up goals
• Tracks Social
• Use with ecommerce and AdWords
58. Integrated Communications Campaigns
The experienced team at 451 Marketing
specializes in integrating public
relations, social media, and search
marketing tactics into dynamic
communications campaigns.
We work with brands to build
awareness, engage customers, and drive
business using custom, integrated
communications campaigns.
59. – Founded in 2004
– 30 Communications
Professionals Based in Boston
– Partners Nicholas Lowe,
AJ Gerritson, and Tom Lee
– Named a 2011 & 2012
60.
61.
62. Francis Skipper
VP of Digital Marketing
617-259-1605
francis@451marketing.com
linkedin.com/in/francisskipper
@fskip
www.451Marketing.com
GA's approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Through the use of GA analysis, poor performing pages can be identified using techniques such as funnel visualization, where visitors came from (referrers), how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation.
Include the Analytics tracking ID and code in your website or mobile app to collect and send usage data to your Analytics account. You can track multiple properties in the same account, but every property must be set up individually. Follow a different process to set up web tracking and toset up mobile app tracking.
Adwords IntegrationIntegrated with AdWords, users can now review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. These can also be monetized. By using GA, marketers can determine which ads are performing, and which are not, providing the information to optimise or cull campaigns.