MASSbuys: Informing and Engaging Your Constituents Using Social Media
•
0 recomendaciones•820 vistas
Social media isn't just for fun anymore. Social platforms represent new opportunities for collaborative government. Government institutions of all sizes are getting in on the act, using social media tools to share important information among constituents and improve delivery of services. However, implementing these tools in government organizations and non-profits comes with unique challenges. In this workshop, attendees learn how to build a dynamic social media strategy to fostering engagement, community, and sharing.
Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (20)
Similar a MASSbuys: Informing and Engaging Your Constituents Using Social Media
Similar a MASSbuys: Informing and Engaging Your Constituents Using Social Media (20)
Más de 451 Marketing
Más de 451 Marketing (20)
Último
Último (20)
MASSbuys: Informing and Engaging Your Constituents Using Social Media
- 1. .
- 2. Brought To You By
- 3. Informing and Engaging Your Constituents Using Social Media Presented by:
- 4. Francis Skipper Executive Vice President 617-259-1605 francis@451marketing.com linkedin.com/in/francisskipper @fskip www.451Marketing.com www.451marketing.com/statevendor @451heat @fskip #massbuysIf you’re tweeting…
- 5. @451heat @fskip #massbuys National Public Relations, Social Media, and Search Marketing Agency Founded in 2004 Headquartered in Boston and representing Los Angeles, New York, San Diego, and Las Vegas Recognized as a 2011, 2012, 2013 an award recognizing the fastest growing private companies headquartered in Massachusetts About 451 Marketing
- 6. @451heat @fskip #massbuys About 451 Marketing Our Promise: We will always exceed our clients’ expectations. Our Difference: 451 Marketing is the only firm that can effectively reach your constituents at every stage of the every stage of the awareness and adoption cycle. Our Vendor Status: Statewide contract PRF50: New Media, Marketing, Advertising, and Event Planning Services - listed as state vendor number VC0000419387.
- 9. Week of April 15, 2013
- 10. @451heat @fskip #massbuys Connect & Protect Critical, time sensitive information in real-time
- 11. @451heat @fskip #massbuys Share Resources Resources available to those affected Connect & Protect
- 12. @451heat @fskip #massbuys Share ResourcesConnect & Protect Participation Outlets for participation and community
- 13. @451heat @fskip #massbuys stimulates volunteerism creates community enhances safety strengthens initiatives increases participation promotes transparency encourages sharing Thoughtful Social Media…
- 14. @451heat @fskip #massbuys Thoughtful Social Media… stimulates volunteerism creates community enhances safety strengthens initiatives increases participation promotes transparency encourages sharing
- 15. @451heat @fskip #massbuys Social Media
- 16. @451heat @fskip #massbuys Lack of Buy-In • No senior-level buy-in or contribution • No one responsible for social media campaigns Reasons for Failure Lack of Strategy Lack of Planning • No defined goals • No one responsible for social media campaigns Lack of Content/Interaction
- 17. @451heat @fskip #massbuys Crafting & Executing a Social Media Strategy
- 18. @451heat @fskip #massbuys Listen Set up monitoring tools to gauge sentiment and review conversations around your organization and leaders. Google Alerts
- 19. @451heat @fskip #massbuys Listen Set up monitoring tools to gauge sentiment and review conversations around your organization and leaders. Hootsuite
- 20. @451heat @fskip #massbuys Define Your Social Media Goals Your social media goals should reflect your goals as an organization • What would you like to compel your constituents to do? • Volunteer for an event • Visit your website • Pay their parking tickets • Clean up a park • Participate in community • What important and unique information can you provide to your constituents?
- 21. @451heat @fskip #massbuys Choose Your Platforms - Wisely
- 22. I’m eating a #doughnut Learn more about our doughnuts, view doughnut content, and join other doughnut-lovers Watch these educating and entertaining videos about doughnuts Here are my opinions and thought-leadership on doughnuts Check out these great pictures of #doughnuts! Collect and organize these #doughnut images and resources We have doughnut eating skills and expertise @451heat @fskip #massbuys Social Platforms Explained… …Using Doughnuts
- 23. @451heat @fskip #massbuys (I’m eating a #doughnut)
- 25. @451heat @fskip #massbuys (Learn more about our doughnuts, view doughnut content, and join other doughnut-lovers)
- 27. @451heat @fskip #massbuys (Watch these educating and entertaining videos about doughnuts)
- 29. @451heat @fskip #massbuys (These are my opinions and expertise on doughnuts)
- 31. @451heat @fskip #massbuys (Check out these great pictures of #doughnuts!)
- 33. @451heat @fskip #massbuys (Collect and organize these #doughnut images and resources)
- 35. @451heat @fskip #massbuys (We have doughnut-eating skills and expertise)
- 37. @451heat @fskip #massbuys Designate Roles & Responsibilities • Designate an overall content coordinator • Have coordinator from each functional area • Designate members of senior management team to oversee/contribute – adds to validity Set clear roles, expectations, and standards
- 38. @451heat @fskip #massbuys Create a Social Media Calendar Use a shared calendar such as Google Calendar to share content plan internally • Color code by content type • Clearly define ownership • Create a checklist for social media promotion • Share as far in advance as possible to allow time for creation
- 39. @451heat @fskip #massbuys As You Are Creating, Ask… Unique? Inspirational? Credible? Beneficial to Share? …Does this Inspire Sharing or Action? Is this content... Helpful?
- 40. @451heat @fskip #massbuys Begin Sharing Start by executing your planned communications on a regular schedule. Schedule Share!
- 41. @451heat @fskip #massbuys Links to social properties on website Share buttons with content Make Sharing Simple!
- 42. Engage With Other Organizations @451heat @fskip #massbuys Re-post and share information from other Commonwealth and local organizations that are important to your audience or have similar goals to your organization http://www.mass.gov/portal/socialmedia.html
- 43. @451heat @fskip #massbuys Engage and Encourage Constituents • Answer questions • Ask for feedback • Reward participation • Facilitate sharing
- 44. @451heat @fskip #massbuys Define Response Protocol: Should My Organization Respond? ReviewEvaluate Is Responding Worthwhile? • Will responding be timely? • What is likely viewership? • How important is the inquiry? YES NO Is the post a rant, rage or rude joke? Is the post a question or compliment to your organization?? STOP! Do not respond and document to social media manager. Proceed with Caution Consult social media manager and politely correct error. Is there erroneous information in the post?GO! Respond to the post . Thank if necessary. NO YES Tone Is the post positive or balanced? YES YES YES NO NO
- 45. @451heat @fskip #massbuys Measure and Adjust What’s getting shared the most, by who, and when?
- 46. @451heat @fskip #massbuys Responding to a Crisis CRISIS !
- 47. @451heat @fskip #massbuys Sharing information is the purpose of social media. You can serve your constituents by sharing information that they may not have seen otherwise! Share Emergency Information from Relevant Organizations/Authorities
- 48. @451heat @fskip #massbuys Your usual content is likely irrelevant during a crisis and may come across as insensitive during a crisis. Suspend Pre-Scheduled Content
- 49. @451heat @fskip #massbuys Establish a spokesperson(s) for the organization (in advance) and have them work with a professional public relations professional (or firm) to consult on the proper media. Coordinate with Key Personnel
- 50. @451heat @fskip #massbuys Don’t add information about a situation unless you have something relevant and factual to add and have gone through chain of command. Make Sure You Have the Facts
- 51. @451heat @fskip #massbuys In the days and weeks following a crisis, be sensitive in how and what you communicate to your constituents. Be Aware and Sensitive
- 52. @451heat @fskip #massbuys Takeaways: When planned and executed properly, social media serves as an invaluable tool for government organizations 1. Define and Execute a Strategy 2. Prepare for Crisis CRISIS !
- 54. Informing and Engaging Your Constituents Using Social Media Presented by: