4 Innovation is an international company based in Madrid, Tel Aviv, and in Singapore. Our SUNN platform (Start Up Neural Network) connects the supply of disruptive innovation worldwide to the demand for competiveness.

1. INTRODUCING
4
INNOVATION
An
Open
Innova;on
Company
SUNN:
A
PLATFORM
FOR
INTERNATIONAL
OPEN
INNOVATION
PROCESSES
4innova'on
An
Open
Innova'on
Company
All
rights
reserved

2. INTRODUCING
4
INNOVATION
AGENDA
Sub
headline
“Companies
need
to
go
beyond
compe'ng.
To
It
is
not
a
ques'on
of
crea'ng
innova'on,
but
of
knowing
where
to
find
it
and
having
the
capacity
to
integrate
it
into
industry
in
the
fastest
and
most
effec've
way.
In
order
to
do
so,
one
has
to
explore
blue
oceans
and
find
new
sources
of
compe''veness
and
growth,
wherever
they
may
be,
in
Spain
or
beyond.
seize
new
profit
and
growth
opportuni'es,
they
also
need
to
create
blue
oceans”.
Blue
Ocean
Strategy
W.Chan
Kim,
Rene
Mauborgne
Inside-­‐Out
Innova;on
Outside-­‐In
Innova;on
Spanish
disrup've
innova'on
should
be
placed
in
high-­‐demand
technology
markets
with
op'ons
for
real
investment
returns
and
access
to
capital
markets.
The
only
way
to
compete
with
large
scale
models
is
through
innova'on
and
the
added
value
perceived
by
markets.
Interna'onal
disrup've
innova'on
is
a
market
of
strategically
and
financially
high-­‐value
transac'ons,
vital
to
Spain’s
compe''veness.
It
should
be
systema'sed
and
integrated
into
the
Spanish
industry.
2
4innova'on
An
Open
Innova'on
Company
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rights
reserved

3. INTRODUCING
4
INNOVATION
AGENDA
Sub
headline
Who
we
are
• 4
Innova'on
(est.
2009)
is
an
interna;onal
company
based
in
Madrid,
Tel
Aviv,
and
in
Singapore.
• Our
SUNN
plaIorm
(Start
Up
Neural
Network)
connects
the
supply
of
disrup've
innova'on
worldwide
to
the
demand
for
compe''veness
by
Spanish
and/or
interna'onal
companies.
• 4i
has
received
several
innova;on
awards
in
2013
(Madrid
Network,
Ministry
of
Industry,
financial
magazines),
and
we
work
with
major
industrial
corpora'ons,
financial
groups
and
venture
capital
funds
• Our
model
has
been
assessed
by
interna;onal
and
na;onal
experts,
by
the
American
equity
research
firm
Incremental
Advantage
and
by
the
Group
of
Informa'on
Technology
for
Business
Management
(TIGE)
of
the
Polytechnic
University
of
Madrid.
Both
companies
have
highlighted
the
innova've
nature
of
our
approach
and
the
lack
of
compe'tors
offering
similar
services.
The
high
value
informa'on
on
Israeli
companies
that
4i
owns
has
also
been
praised.
c
Our
mission
is
to
systema;cally
scout
disrup;ve
innova;on
in
countries
with
high
industrial
research
capabili;es,
and
to
bring
such
innova;on
to
our
clients
3
4innova'on
An
Open
Innova'on
Company
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rights
reserved

4. INTRODUCING
4
INNOVATION
AGENDA
Sub
headline
Our
Performance
• We
have
mapped
3000
startups,
funds
and
research
groups
in
Israel.
• We
have
assisted
as
deal
flow
makers
in
5
relevant
listed
companies
in
Spain
and
several
funds.
• We
presented
to
our
clients
some
150
Israeli
startups
seeking
financial
and
strategic
investment,
with
a
total
investment
proposi'on
of
around
$100
mill.
• We
developed
the
first
Open
Innova;on
Management
System
to
monitor
our
ac'vi'es
in
Israel.
• We
work
with
large
Spanish
companies,
funds,
governments
and
universi;es.
4
4innova'on
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Open
Innova'on
Company
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rights
reserved

5. INTRODUCING
4
INNOVATION
AGENDA
Sub
headline
Media
Impact
5
4innova'on
An
Open
Innova'on
Company
All
rights
reserved

6. INTRODUCING
4
INNOVATION
AGENDA
Sub
headline
Global
Innova;on
and
Compe;;veness
Index
2012-­‐2013
Countries
specializing
in
disrup;ve
innova;on
Finland
Indicator
Rank
Innova;on
R&D
University-­‐industry
collabora'on
3
Venture
Capital
availability
13
Firm-­‐
level
technology
absorp'on
6
Quality
of
research
ins'tu'ons
Indicator
4
PCT
patents
USA
2
13
Singapore
Indicator
Rank
Innova'on
8
R&D
University-­‐industry
collabora'on
5
PCT
patents
13
Venture
Capital
availability
Rank
4
Innova'on
6
R&D
University-­‐industry
collabora;on
3
PCT
patents
12
Firm-­‐
level
technology
absorp'on
8
Venture
Capital
availability
10
Quality
of
research
ins'tu'ons
12
Firm-­‐
level
technology
absorp'on
14
Quality
of
research
ins'tu'ons
6
Israel
Indicator
Rank
Innova;on
R&D
University-­‐industry
collabora'on
8
PCT
patents
Source:
Global
Compe00veness
Report
2012-­‐2013
3
4
Venture
Capital
availability
3
Firm-­‐
level
technology
absorp'on
5
Quality
of
research
ins;tu;ons
1
4innova'on
An
Open
Innova'on
Company
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rights
reserved

7. INTRODUCING
4
INNOVATION
AGENDA
Sub
headline
”Internovaliza;on”
In
a
context
of
economic
slowdown
and
produc;on
reloca;on,
it
is
necessary
to
establish
access
strategies
to
highly
innova;ve
markets,
to
facilitate
the
transfer
of
innova;on
to
emerging
or
mature
industries.
Growth
Dimensions
Current
restric'ons
in
the
organic
growth
of
companies
are
causing
global
movements
of
great
strategical
interest,
based
on
the
need
for
technological
diversifica;on
and
interna;onaliza;on,
in
two
dimensions:
• New
Markets
(downstream):
Diversifica'on
towards
emerging
growing
geographical
markets
(India,
China,
Brazil
and
developing
countries).
In
this
dimension,
companies
scout
for
alliances,
purchases
and
market
entry
strategies
in
order
to
open
new
markets
where
sales
growth
may
be
created.
• New
Technologies
(upstream):
The
need
for
growth
also
involves
introducing
new
products
to
diversify
companies'
business
and
product
porjolios,
or
to
allow
the
replacement
or
upgrade
of
exis'ng
technologies
with
fast
life
cycles.
c
7
4innova'on
An
Open
Innova'on
Company
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rights
reserved

8. OPEN
INNOVATION
SPACE
AGENDA
Sub
headline
”Internovaliza;on”
Powerful
new
innova;on-­‐intensive
sectors
unfold
in
interna;onal
markets,
in
which
the
countries
are
in
turn
posi;oned
as
research
producers
(Israel,
USA,
Singapore),
implementers
(China,
USA)
or
traders
(USA,
China,
India,
Europe,
Brazil).
Specialisa;on
in
value
chain
Globaliza;on
is
forcing
countries
to
specialize,
causing
some
of
them
(such
as
the
United
States,
Israel
and
Singapore)
to
aim
to
create
innova'on
ecosystems.
These
ecosystems
present
tech-­‐based
research
proposals
to
the
interna'onal
markets
that,
in
general,
are
only
valuable
if
they
are
complemented
by
the
necessary
produc'on
and
distribu'on
capabili'es.
These
countries
present
the
following
characteris'cs:
• High
concentra;on
of
venture
capital
funds
• High
presence
of
startups,
spin
offs
and
companies
in
different
stages
of
innova'on.
•
Specializa;on
in
emerging
sectors:
Energy,
Cleantech,
Security,
ICTs,
and
Life
Science.
• High
and
rapid
capitaliza;on
for
strong
company
turnovers
with
public
offerings.
c
• Presence
of
interna;onal
research
centers
in
these
countries,
that
increases
the
collec've
intelligence.
8
4innova'on
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Open
Innova'on
Company
All
rights
reserved

9. STARTUP
NEURAL
NETWORK
(SUNN)
Innova'on
is
not
simply
entrepreneurship.
Breaking
technological
cycles
and
turning
added
value
into
a
compe''ve
advantage
is
a
skill.
Open
innova;on
Term
coined
by
professor
Henry
Chesbrough
expressing
a
new
paradigm
in
the
pursuit
of
innova'on
beyond
the
limits
of
the
internal
R&D
of
regions
or
companies.
Compe;;ve
innova;on
Disrup've
technologies
or
processes
that
increase
sales
or
streamline
business
costs,
providing
a
compara've
advantage
throughout
the
opera'ng
'me
of
the
patent.
Interna;onal
innova;on
The
need
to
invent
disrup've
technological
applica'ons
enables
countries
such
as
Israel,
Singapore
and
Finland
to
become
great
4innova'on
innova'on
partners
for
SIpain.
Company
An
Open
nnova'on
All
rights
reserved

10. Startup
Neural
Network
(SUNN)
AGENDA
Sub
headline
What
is
SUNN?
Project
Goals
• SUNN
technology
plaIorm,
developed
by
4i,
provides
a
link
between
different
agents
of
the
innova'on
system
(research
groups,
disrup've
start-­‐ups,
venture
capital
funds
and
companies)
and
allows
them
to
interact.
SUNN
is
a
neural
system
that
learns
from
the
supply
and
demand
requirements
of
disrup've
technology,
by
understanding
the
rela'onship
that
exists
between
industrial
capabili'es,
compe''veness
factors
and
technological
innova'on.
• The
system
is
based
on
extensive
research
of
Israel’s
innova;on
model,
carried
out
between
2009
and
2013,
in
which
we
have
come
to
understand
and
standardize
the
success
of
the
so-­‐called
Start
Up
Na'on.
• SUNN
will
allow
users
to:
• Automa'cally
access,
search
and
browse
interna'onal
innova'on
opportuni'es
that
can
affect
industrial
compe''veness
(patents,
spin-­‐offs,
research
groups
and
startups,
from
Israel,
Singapore,
the
U.S.,
Finland
or
Spain)
• Increase
the
visibility
of
university
research
groups
towards
the
demands
of
interna'onal
industrial
corpora'ons.
• Detect
na'onal
and
interna'onal
disrup've
innova'on
projects,
financed
by
venture
capital
funds.
• In
both
cases,
watch
and
be
watched
in
the
interna'onal
environment
of
disrup've
innova'on.
c
• Nowadays,
SUNN
includes
about
3,000
Israeli
companies,
research
groups
and
VCs
organised
by
Innova;on
Ecosystems.
10
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Innova'on
Company
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reserved

11. Startup
Neural
Network
(SUNN)
AGENDA
Sub
headline
What
is
SUNN?
SUNN
is
a
permanent,
technological
mee;ng
point
for
the
innova;on
needs
of
the
industry
with
a
global
supply
of
disrup;ve
startups,
research
groups,
patents
and
na;onal
and
interna;onal
venture
capital
funds.
It
is
a
workflow
between
interna;onal
agents
of
the
innova;on
system
1
If
they
do
not
transfer
innova'on
to
industries,
companies
will
gradually
lose
compe''veness.
It
is
a
technological
plaIorm
of
neural
networks
2
Without
a
technology
that
manages
the
rela'onships
and
transac'ons
of
an
innova'on
system,
the
effec'veness
of
the
transfer
processes
is
reduced.
It
is
another
way
of
understanding
interna;onalisa;on+
Innova;on:
“Internovaliza;on"
3
If
we
do
not
know
how
to
access
and
work
with
countries
with
a
global
compe''ve
posi'on
in
the
applica'on
of
industrial
science,
we
will
lose
compe''veness.
11
4innova'on
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Innova'on
Company
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reserved

12. Startup
Neural
Network
(SUNN)
AGENDA
Sub
headline
Start
Up
Neural
Network
Spain
• The
rela'onship
between
innova'on
actors
takes
place
within
the
so-­‐called
Ecosystem,
as
a
group
of
disrup've
technologies
of
interna'onal
demand.
The
Innova'on
Ecosystems
are
those
that
can
change
global
industries.
The
so-­‐called
“source
ecosystems”
are:
Energy,
Cleantech,
Advanced
ICT,
Life
Science
and
New
Materials.
International Funds – Research
Groups, patents – Spanish Industrial
Companies - Disruptive startups
• 4i
has
understood
the
rela'onship
between
all
actors
in
the
ecosystems,
and
the
rela'onship
between
them
and
tradi'onal
industries,
and
groups
innova'on
into
four
compe''ve
areas:
innova;on
affec;ng
the
core
business
of
companies,
innova;on
adding
substan;al
value,
innova;on
allowing
business
diversifica;on,
and
currently
undeveloped
“alpha”
projects.
Disruption - Time
12
4innova'on
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Innova'on
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13. Startup
Neural
Network
(SUNN)
AGENDA
Sub
headline
Agents
and
Resources
Connected
Startups
Funds
Disrup'on
Demands
for
Innova'on
Patents
Innova;on
Agents
Companies
Research
Groups
Ecosystems
13
Innova;on
Resources
Industrial
Capabili'es
Compe''veness
Factors
4innova'on
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Innova'on
Company
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14. Startup
Neural
Network
(SUNN)
AGENDA
Sub
headline
4i
Watch
14
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Innova'on
Company
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15. Startup
Neural
Network
(SUNN)
AGENDA
Sub
headline
SUNN's
Ecosystem
Watching
Industrial
demand
of
innova;on
in
early
stages
Observatory
Industrial
capabili'es
connec'ng
to
ecosystems
Patents
Exposure
Commercial
workflow
VC
Funds
R&D
Groups
Pledge
Funds
Industrial
Ecosystem:
demand
of
innova;on,
industrial
capabili;es
Observatory
Compe''ve
analysis
Ra'ng
Coopera'on
workflow
Interna'onal
sanity
check
Investments
Start-­‐Ups
Tech
Accelera'on
Strategic
Investment
15
Ecosystem
startups
Deal
Flow
in
emerging
markets
Deal
flow
organiza'on
and
scou'ng
Risk
Analysis
Sanity
checks
Pledge
funds
Technology
follow
up
Due
diligences
Ecosystem
startups
,
R&D
groups
Areas
of
Innova'on:
Companies Reinven'ng
core
business
Added
Value
Diversifica'on
Alpha
Problem
Innova'on
Workflow
Pledge
Fund
Tech
Vigilance
4innova'on
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Innova'on
Company
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16. Startup
Neural
Network
(SUNN)
AGENDA
Sub
headline
Our
approach
1.
Understanding
Your
Ecosystem
2.
EXAMPLE
Building
your
TEXT
Scou;ng
Go
ahead
and
replace
it
3.
Matching
your
Strategy
EXAMPLE
TEXT
with
Disrup;ve
Go
ahead
and
Innova;on
replace
it
with
your
own
text.
1
Understanding
Mapping
na'onal
innova'on
system
resources
and
agents
2
Building
Building
and
priori'sing
the
Ecosystems
of
the
region
to
organise
the
value
chain
according
to
innova'on
and
compe''veness
demand
criteria
3
Search
4.
EXAMPLE
World
Deal
with
the
TEXT of
Go
ahead
and
replace
Innova;on
it
with
your
own
text.
Establishing
the
Innova'on
Ecosystem
Search
and
semng
up
the
plajorm
to
access,
as
a
first
stage,
the
na'onal
innova'on
of
Israel
and
Singapore
4
Connec;ng
Semng
up
an
Open
Innova'on
Office
that
manages
the
interac'ons
of
the
system
agents
in
projects
4innova'on
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Innova'on
Company
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17. Startup
Neural
Network
(SUNN)
AGENDA
Leadership Team
Sub
headline
Our
Team
Carlos
Marqueríe
Founder,
Global
Partner
and
CEO
§ Advisor
Naje'
VC
Fund
§ Director
at
Union
Fenosa,
Indra,
CapGemini
and
Coopers
and
Lybrand
§ Consultant
at
KPMG
and
Principal
at
Arthur
Andersen
§ Law
graduate
from
Complutense
and
MBA
-­‐
IE
Business
School
and
London
Business
School
Julio
Lage
President
§ Telecommunica'on
Engineer,
PhD
in
Computer
Science
and
MBA
in
Knowledge
Engineering
at
Polytechnic
University
of
Madrid.
§ Long
experience
in
the
banking
industry,
where
he
held
several
Managing
Director
posi'ons:
IT
%
Systems
Managing
Director
at
Banesto,
Managing
Director
at
Santander
Group
and
Managing
Director
at
La
Caixa.
§ Also
member
of
the
Board
of
Banco
Herrero
and
Visa
España,
among
others.
§ Formerly
Partner
at
Arthur
Andersen
and
Founding
Partner
and
President
of
Europa
Management
Consul'ng.
§ He
is
currently
Vice
President
of
the
"Associa'on
of
Gallegos"
of
Madrid
(AEGEMA)
and
Chief
Advisor
of
several
companies.
Rafael
Delgado
Global
Partner
§ Law
graduate
from
the
University
of
Valladolid
(Spain)
§ He
has
vast
experience
in
the
prepara'on
and
development
of
strategies
for
coopera'on,
compe''veness,
business
innova'on
and
development,
as
well
as
in
different
management
and
financial
technology
companies.
§ He
has
held
various
posi'ons
in
the
areas
of
economy,
industry,
educa'on,
culture
and
R
&
D
in
the
Autonomous
Region
of
Cas'le
and
León.
President
of
Sodical,
Society
of
Capital
Risk
and
Fund
Management.
President
and
CEO
of
Technology
Parks
of
C.
and
L.
,
S.A.
and
Gesturcal
,
SA.
4innova'on
An
Open
Innova'on
Company
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rights
reserved

18. Startup
Neural
Network
(SUNN)
AGENDA
Leadership Team
Sub
headline
Our
Team
Carlos
Blanco
General
Manager
§ Telecommunica'on
Engineer
at
Polytechnic
University
of
Madrid.
MBA
at
Na'onal
Distance
Educa'on
University.
Harvard
Execu've
Program
(Real
Colegio
Complutense
de
Madrid).
§ Long
experience
in
the
Communica'ons
&
Media
sectors,
across
a
range
of
companies
including
Telecom
Operators,
Informa'on
Technology,
Broadband
Networks,
Mul'media,
TV
and
internet
companies,
in
the
areas
of
Strategic
Planning,
Business
Development,
R&D
and
Innova'on,
Marke'ng,
Product
Development
and
Sales.
§ Innova'on
Director
at
Madrid
Network;
Director
of
Broadband
Services
at
Hispasat;
Mul'media
Manager
at
BBVA;
Digital
TV
Services
Manager
at
Telefónica
R&D.
Eduardo
Gómez-­‐
Acebo
Venture
Partner
§ MD
Universidad
Complutense
Madrid
and
MBA
IESE
Universidad
de
Navarra
§ Execu've
posi'ons
in
Pharmaceu'cal
Industry
in
An'bio'cos
SA
Spain
and
Montedison,
Italy
§ Advisor
and
execu've
as
well
as
Board
member
in
Zel'a
Group,
Genomica,
Neuropharma,
Sylen's
§ Founder
and
shareholder
of
companies
in
Biotechnology,
Mycetus
Biotechnology,
Soil
Biogenics,
Seprox
Biotech,
Renewable
Energy,
Northeolic,
Helionorth
§ Member
of
the
Board
of
NGOs
such
as
Habitafrica,
APS,
Vencer
el
Cancer
4innova'on
An
Open
Innova'on
Company
All
rights
reserved

19. When
it
comes
to
innova;on,
we
must
start
from
the
beginning,
but
we
know
it
is
a
process
that
never
ends.
4innova'on
An
Open
Innova'on
Company
All
rights
reserved