SlideShare una empresa de Scribd logo

"Tactics of B2B Customer Acquisition," Yahoo Small Business >> Amit Kumar [COMMERCISM 2014]

•
•
500 Startups
500 Startups

PARTY INSIDER HOOKUP: TACTICS OF B2B CUSTOMER ACQUISITION, Amit Kumar, VP & Head, Yahoo Small Business

Tecnología
1 de 23
Descargar para leer sin conexión
Amit Kumar VP & Head, Yahoo Small Business TACTICS OF B2B CUSTOMER ACQUISITION
TACTICS OF B2B CUSTOMER ACQUISITION I’ve built a webapp. How do I get customers??
@akumar Yahoo Small Business Amit Kumar VP & Head,Yahoo Small Business Founder/CEO, Lexity (acq.Yahoo) VP Product, Dapper (acq.Yahoo) Director Product,Yahoo Web Search
@akumar Yahoo Small Business App Retailer Customer 𐄂
@akumar Yahoo Small Business Audience for this talk ✓ Product ✓ Early validation ✓ Product-Market Fit ✓ Early customers
@akumar Yahoo Small Business
@akumar Yahoo Small Business small < $100k GMV midsize $100k - $1mil GMV enterprise $1mil+ GMV
@akumar Yahoo Small Business Distribution app marketplaces web design firms online advertising ad agencies bundling with apps viral adoption enterprise sales
@akumar Yahoo Small Business app marketplaces web design firms online advertising ad agencies bundling with apps viral adoption enterprise sales
@akumar Yahoo Small Business viral adoption
@akumar Yahoo Small Business bundling with apps viral adoption
@akumar Yahoo Small Business web design firms bundling with apps viral adoption
@akumar Yahoo Small Business web design firms ad agencies bundling with apps viral adoption
@akumar Yahoo Small Business web design firms online advertising ad agencies bundling with apps viral adoption
@akumar Yahoo Small Business web design firms online advertising ad agencies bundling with apps viral adoption enterprise sales
@akumar Yahoo Small Business app marketplaces web design firms online advertising ad agencies bundling with apps viral adoption enterprise sales
@akumar Yahoo Small Business self-hosted cloud-hosted marketplace small ✓ ✓ midsize ✓ ✓ enterprise ✓ ✓ Magento Shopify, 
 Yahoo Stores Etsy, 
 Bonanza
@akumar Yahoo Small Business self-hosted cloud-hosted marketplace support/ prof. services add-on features app rev-share transaction rev-share listing fees monthly fees Revenue Model
@akumar Yahoo Small Business app marketplaces Shopify, Yahoo Stores Intuit, SalesForce
@akumar Yahoo Small Business app marketplaces ✓ Strategic importance to platform ✓ Technical integration costs ✓ Tactical focus & resources
@akumar Yahoo Small Business app marketplaces Traffic Drivers • Ratings & Reviews • Forum Boards • Support Upsell • Sales Upsell • BD-driven Integrations ! • Marketing Promotions • Control Panel • Marketplace • Newsletters • Order flow
@akumar Yahoo Small Business app marketplaces Case Study: Yahoo Small Business • Web Hosting, Ecommerce, Local Businesses • Well over 1 mil subscriptions - credit cards on file • ‘Commerce Central’ - App Marketplace (via Lexity) • Heavy focus on promotion of Partner Apps • Simple/trivial integration - once for all product families
@akumar Yahoo Small Business •Reach me at @akumar •http://smallbusiness.yahoo.com •Get on Commerce Central now!

Recomendados

Digital products from idea to profit
Digital products from idea to profitDigital products from idea to profit
Digital products from idea to profitArab Affiliate Summit
 
Silverdisc Website Leads
Silverdisc Website LeadsSilverdisc Website Leads
Silverdisc Website LeadsNeil Campbell
 
Promote demo
Promote demoPromote demo
Promote demoappstacksales
 
Appstack demo
Appstack demoAppstack demo
Appstack demoappstacksales
 
Enterprise Product Management explained by Dropbox's Product Manager
Enterprise Product Management explained by Dropbox's Product ManagerEnterprise Product Management explained by Dropbox's Product Manager
Enterprise Product Management explained by Dropbox's Product ManagerProduct School
 
Seo for electricians
Seo for electriciansSeo for electricians
Seo for electriciansShayneTannehill
 
Workshop IRX Birmingham 'The hidden gem of conversion optimisation & customer...
Workshop IRX Birmingham 'The hidden gem of conversion optimisation & customer...Workshop IRX Birmingham 'The hidden gem of conversion optimisation & customer...
Workshop IRX Birmingham 'The hidden gem of conversion optimisation & customer...Sooqr search & navigation
 
Website profit machine
Website profit machineWebsite profit machine
Website profit machineWael Shamsedin
 

Recomendados

Digital products from idea to profit
Digital products from idea to profitDigital products from idea to profit
Digital products from idea to profitArab Affiliate Summit
 
Silverdisc Website Leads
Silverdisc Website LeadsSilverdisc Website Leads
Silverdisc Website LeadsNeil Campbell
 
Promote demo
Promote demoPromote demo
Promote demoappstacksales
 
Appstack demo
Appstack demoAppstack demo
Appstack demoappstacksales
 
Enterprise Product Management explained by Dropbox's Product Manager
Enterprise Product Management explained by Dropbox's Product ManagerEnterprise Product Management explained by Dropbox's Product Manager
Enterprise Product Management explained by Dropbox's Product ManagerProduct School
 
Seo for electricians
Seo for electriciansSeo for electricians
Seo for electriciansShayneTannehill
 
Workshop IRX Birmingham 'The hidden gem of conversion optimisation & customer...
Workshop IRX Birmingham 'The hidden gem of conversion optimisation & customer...Workshop IRX Birmingham 'The hidden gem of conversion optimisation & customer...
Workshop IRX Birmingham 'The hidden gem of conversion optimisation & customer...Sooqr search & navigation
 
Website profit machine
Website profit machineWebsite profit machine
Website profit machineWael Shamsedin
 
Day 2 bv accel + add-shoppers
Day 2 bv accel + add-shoppersDay 2 bv accel + add-shoppers
Day 2 bv accel + add-shoppersGabrielle Retcho, Digital Marketer
 
WebStore solution by AD curry Agency
WebStore solution by AD curry AgencyWebStore solution by AD curry Agency
WebStore solution by AD curry Agencyswati nagda
 
MoBit Your Business
MoBit Your BusinessMoBit Your Business
MoBit Your Businessbigtim51
 
Opticon 2015-Testing Your Boundaries
Opticon 2015-Testing Your BoundariesOpticon 2015-Testing Your Boundaries
Opticon 2015-Testing Your BoundariesOptimizely
 
Exponential Growth: Using Data to Drive Customer Ascension
Exponential Growth: Using Data to Drive Customer AscensionExponential Growth: Using Data to Drive Customer Ascension
Exponential Growth: Using Data to Drive Customer AscensionKissmetrics on SlideShare
 
Social Skills and Marketing
Social Skills and MarketingSocial Skills and Marketing
Social Skills and MarketingMKW Industries, Inc.
 
Building Stuff To Help You Sell The Stuff You Build
Building Stuff To Help You Sell The Stuff You BuildBuilding Stuff To Help You Sell The Stuff You Build
Building Stuff To Help You Sell The Stuff You BuildPatrick McKenzie
 
EIA2018Italy - Emad Saif - Business & Revenue Models
EIA2018Italy - Emad Saif - Business & Revenue ModelsEIA2018Italy - Emad Saif - Business & Revenue Models
EIA2018Italy - Emad Saif - Business & Revenue ModelsEuropean Innovation Academy
 
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right NowThe Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right NowOptimizely
 
CMO Series: Rethinking social and email engagements using call intelligence
CMO Series: Rethinking social and email engagements using call intelligenceCMO Series: Rethinking social and email engagements using call intelligence
CMO Series: Rethinking social and email engagements using call intelligenceInvoca
 
‘Building AI Products’, Itamar Bartur at ProductTank TLV, March 2019
‘Building AI Products’, Itamar Bartur at ProductTank TLV, March 2019‘Building AI Products’, Itamar Bartur at ProductTank TLV, March 2019
‘Building AI Products’, Itamar Bartur at ProductTank TLV, March 2019ProductTank TLV
 
You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016
You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016
You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016Price Intelligently
 
Internet Marketing for Local Businesses
Internet Marketing for Local BusinessesInternet Marketing for Local Businesses
Internet Marketing for Local BusinessesLeapdog Marketing Inc
 
1555 track1 goward
1555 track1 goward1555 track1 goward
1555 track1 gowardRising Media, Inc.
 
CRM Tips & Tricks with Lena, Head of CRM @Foodspring 
CRM Tips & Tricks with Lena, Head of CRM @Foodspring CRM Tips & Tricks with Lena, Head of CRM @Foodspring 
CRM Tips & Tricks with Lena, Head of CRM @Foodspring TheFamily
 
Brisbane Shopify Meetup, August 8th
Brisbane Shopify Meetup, August 8thBrisbane Shopify Meetup, August 8th
Brisbane Shopify Meetup, August 8thReload Media
 
Day 2 BVAccel + add-shoppers
Day 2 BVAccel + add-shoppersDay 2 BVAccel + add-shoppers
Day 2 BVAccel + add-shoppersNikki Johnson
 
How to Double Your Trial-to-Paid Conversion Rate with On-boarding - Rob Walli...
How to Double Your Trial-to-Paid Conversion Rate with On-boarding - Rob Walli...How to Double Your Trial-to-Paid Conversion Rate with On-boarding - Rob Walli...
How to Double Your Trial-to-Paid Conversion Rate with On-boarding - Rob Walli...Price Intelligently
 
Build Your eCommerce Castle with 9 Pillars of Retention
Build Your eCommerce Castle with 9 Pillars of RetentionBuild Your eCommerce Castle with 9 Pillars of Retention
Build Your eCommerce Castle with 9 Pillars of RetentionWhatConts
 
Data Evolved: Rethinking Testing with Call Intelligence
Data Evolved: Rethinking Testing with Call IntelligenceData Evolved: Rethinking Testing with Call Intelligence
Data Evolved: Rethinking Testing with Call IntelligenceInvoca
 
B2B Strategy Making and Planning
B2B Strategy Making and PlanningB2B Strategy Making and Planning
B2B Strategy Making and PlanningAsia Pacific Marketing Institute
 
Tactics for Pricing Your Products and Services
Tactics for Pricing Your Products and ServicesTactics for Pricing Your Products and Services
Tactics for Pricing Your Products and ServicesSharyn Sheldon
 

Más contenido relacionado

La actualidad más candente

WebStore solution by AD curry Agency
WebStore solution by AD curry AgencyWebStore solution by AD curry Agency
WebStore solution by AD curry Agencyswati nagda
 
MoBit Your Business
MoBit Your BusinessMoBit Your Business
MoBit Your Businessbigtim51
 
Opticon 2015-Testing Your Boundaries
Opticon 2015-Testing Your BoundariesOpticon 2015-Testing Your Boundaries
Opticon 2015-Testing Your BoundariesOptimizely
 
Exponential Growth: Using Data to Drive Customer Ascension
Exponential Growth: Using Data to Drive Customer AscensionExponential Growth: Using Data to Drive Customer Ascension
Exponential Growth: Using Data to Drive Customer AscensionKissmetrics on SlideShare
 
Building Stuff To Help You Sell The Stuff You Build
Building Stuff To Help You Sell The Stuff You BuildBuilding Stuff To Help You Sell The Stuff You Build
Building Stuff To Help You Sell The Stuff You BuildPatrick McKenzie
 
EIA2018Italy - Emad Saif - Business & Revenue Models
EIA2018Italy - Emad Saif - Business & Revenue ModelsEIA2018Italy - Emad Saif - Business & Revenue Models
EIA2018Italy - Emad Saif - Business & Revenue ModelsEuropean Innovation Academy
 
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right NowThe Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right NowOptimizely
 
CMO Series: Rethinking social and email engagements using call intelligence
CMO Series: Rethinking social and email engagements using call intelligenceCMO Series: Rethinking social and email engagements using call intelligence
CMO Series: Rethinking social and email engagements using call intelligenceInvoca
 
‘Building AI Products’, Itamar Bartur at ProductTank TLV, March 2019
‘Building AI Products’, Itamar Bartur at ProductTank TLV, March 2019‘Building AI Products’, Itamar Bartur at ProductTank TLV, March 2019
‘Building AI Products’, Itamar Bartur at ProductTank TLV, March 2019ProductTank TLV
 
You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016
You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016
You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016Price Intelligently
 
Internet Marketing for Local Businesses
Internet Marketing for Local BusinessesInternet Marketing for Local Businesses
Internet Marketing for Local BusinessesLeapdog Marketing Inc
 
CRM Tips & Tricks with Lena, Head of CRM @Foodspring 
CRM Tips & Tricks with Lena, Head of CRM @Foodspring CRM Tips & Tricks with Lena, Head of CRM @Foodspring 
CRM Tips & Tricks with Lena, Head of CRM @Foodspring TheFamily
 
Brisbane Shopify Meetup, August 8th
Brisbane Shopify Meetup, August 8thBrisbane Shopify Meetup, August 8th
Brisbane Shopify Meetup, August 8thReload Media
 
Day 2 BVAccel + add-shoppers
Day 2 BVAccel + add-shoppersDay 2 BVAccel + add-shoppers
Day 2 BVAccel + add-shoppersNikki Johnson
 
How to Double Your Trial-to-Paid Conversion Rate with On-boarding - Rob Walli...
How to Double Your Trial-to-Paid Conversion Rate with On-boarding - Rob Walli...How to Double Your Trial-to-Paid Conversion Rate with On-boarding - Rob Walli...
How to Double Your Trial-to-Paid Conversion Rate with On-boarding - Rob Walli...Price Intelligently
 
Build Your eCommerce Castle with 9 Pillars of Retention
Build Your eCommerce Castle with 9 Pillars of RetentionBuild Your eCommerce Castle with 9 Pillars of Retention
Build Your eCommerce Castle with 9 Pillars of RetentionWhatConts
 
Data Evolved: Rethinking Testing with Call Intelligence
Data Evolved: Rethinking Testing with Call IntelligenceData Evolved: Rethinking Testing with Call Intelligence
Data Evolved: Rethinking Testing with Call IntelligenceInvoca
 

La actualidad más candente (20)

Day 2 bv accel + add-shoppers
Day 2 bv accel + add-shoppersDay 2 bv accel + add-shoppers
Day 2 bv accel + add-shoppers
 
WebStore solution by AD curry Agency
WebStore solution by AD curry AgencyWebStore solution by AD curry Agency
WebStore solution by AD curry Agency
 
MoBit Your Business
MoBit Your BusinessMoBit Your Business
MoBit Your Business
 
Opticon 2015-Testing Your Boundaries
Opticon 2015-Testing Your BoundariesOpticon 2015-Testing Your Boundaries
Opticon 2015-Testing Your Boundaries
 
Exponential Growth: Using Data to Drive Customer Ascension
Exponential Growth: Using Data to Drive Customer AscensionExponential Growth: Using Data to Drive Customer Ascension
Exponential Growth: Using Data to Drive Customer Ascension
 
Social Skills and Marketing
Social Skills and MarketingSocial Skills and Marketing
Social Skills and Marketing
 
Building Stuff To Help You Sell The Stuff You Build
Building Stuff To Help You Sell The Stuff You BuildBuilding Stuff To Help You Sell The Stuff You Build
Building Stuff To Help You Sell The Stuff You Build
 
EIA2018Italy - Emad Saif - Business & Revenue Models
EIA2018Italy - Emad Saif - Business & Revenue ModelsEIA2018Italy - Emad Saif - Business & Revenue Models
EIA2018Italy - Emad Saif - Business & Revenue Models
 
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right NowThe Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
 
CMO Series: Rethinking social and email engagements using call intelligence
CMO Series: Rethinking social and email engagements using call intelligenceCMO Series: Rethinking social and email engagements using call intelligence
CMO Series: Rethinking social and email engagements using call intelligence
 
‘Building AI Products’, Itamar Bartur at ProductTank TLV, March 2019
‘Building AI Products’, Itamar Bartur at ProductTank TLV, March 2019‘Building AI Products’, Itamar Bartur at ProductTank TLV, March 2019
‘Building AI Products’, Itamar Bartur at ProductTank TLV, March 2019
 
You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016
You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016
You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016
 
Internet Marketing for Local Businesses
Internet Marketing for Local BusinessesInternet Marketing for Local Businesses
Internet Marketing for Local Businesses
 
1555 track1 goward
1555 track1 goward1555 track1 goward
1555 track1 goward
 
CRM Tips & Tricks with Lena, Head of CRM @Foodspring 
CRM Tips & Tricks with Lena, Head of CRM @Foodspring CRM Tips & Tricks with Lena, Head of CRM @Foodspring 
CRM Tips & Tricks with Lena, Head of CRM @Foodspring 
 
Brisbane Shopify Meetup, August 8th
Brisbane Shopify Meetup, August 8thBrisbane Shopify Meetup, August 8th
Brisbane Shopify Meetup, August 8th
 
Day 2 BVAccel + add-shoppers
Day 2 BVAccel + add-shoppersDay 2 BVAccel + add-shoppers
Day 2 BVAccel + add-shoppers
 
How to Double Your Trial-to-Paid Conversion Rate with On-boarding - Rob Walli...
How to Double Your Trial-to-Paid Conversion Rate with On-boarding - Rob Walli...How to Double Your Trial-to-Paid Conversion Rate with On-boarding - Rob Walli...
How to Double Your Trial-to-Paid Conversion Rate with On-boarding - Rob Walli...
 
Build Your eCommerce Castle with 9 Pillars of Retention
Build Your eCommerce Castle with 9 Pillars of RetentionBuild Your eCommerce Castle with 9 Pillars of Retention
Build Your eCommerce Castle with 9 Pillars of Retention
 
Data Evolved: Rethinking Testing with Call Intelligence
Data Evolved: Rethinking Testing with Call IntelligenceData Evolved: Rethinking Testing with Call Intelligence
Data Evolved: Rethinking Testing with Call Intelligence
 

Destacado

Tactics for Pricing Your Products and Services
Tactics for Pricing Your Products and ServicesTactics for Pricing Your Products and Services
Tactics for Pricing Your Products and ServicesSharyn Sheldon
 
Bundle v Unbundle as a marketing growth strategy
Bundle v Unbundle as a marketing growth strategy Bundle v Unbundle as a marketing growth strategy
Bundle v Unbundle as a marketing growth strategy MacInnis Marketing
 
Bundling – Mobile & Social Innovation for 2017 | Andrew Sheppard
Bundling – Mobile & Social Innovation for 2017 | Andrew SheppardBundling – Mobile & Social Innovation for 2017 | Andrew Sheppard
Bundling – Mobile & Social Innovation for 2017 | Andrew SheppardJessica Tams
 
Google Presentation: Insights Into the B2B Digital Landscape
Google Presentation: Insights Into the B2B Digital LandscapeGoogle Presentation: Insights Into the B2B Digital Landscape
Google Presentation: Insights Into the B2B Digital LandscapeFathom Manufacturing
 
Startup Marketing and Customer Acquisition for Athlone IT November 2014
Startup Marketing and Customer Acquisition for Athlone IT November 2014Startup Marketing and Customer Acquisition for Athlone IT November 2014
Startup Marketing and Customer Acquisition for Athlone IT November 2014Motarme Marketing Technology
 
B2B Past, Present and Future
B2B Past, Present and FutureB2B Past, Present and Future
B2B Past, Present and FutureGXS
 
10 Ways To Get Clients for IT Software Development Companies
10 Ways To Get Clients for IT Software Development Companies10 Ways To Get Clients for IT Software Development Companies
10 Ways To Get Clients for IT Software Development CompaniesKraftblick
 
Amazon vs alibaba
Amazon vs alibabaAmazon vs alibaba
Amazon vs alibabasiva kumar
 
Pricing Strategy - A Focus On Profit, Not Sales
Pricing Strategy - A Focus On Profit, Not SalesPricing Strategy - A Focus On Profit, Not Sales
Pricing Strategy - A Focus On Profit, Not Salesguest55380c
 
B2B Social Media Strategy
B2B Social Media StrategyB2B Social Media Strategy
B2B Social Media StrategyLaura Dunkley
 
Product Market Fit
Product Market FitProduct Market Fit
Product Market FitYenwen Feng
 
Distribution Policy Apple
Distribution Policy AppleDistribution Policy Apple
Distribution Policy AppleNanor
 
B2B Client Acquisition For Marketing Agencies and Software Companies
B2B Client Acquisition For Marketing Agencies and Software CompaniesB2B Client Acquisition For Marketing Agencies and Software Companies
B2B Client Acquisition For Marketing Agencies and Software CompaniesBrian Ortiz
 
~Yahoo presentation~
~Yahoo presentation~ ~Yahoo presentation~
~Yahoo presentation~ Deemag
 

Destacado (20)

B2B Strategy Making and Planning
B2B Strategy Making and PlanningB2B Strategy Making and Planning
B2B Strategy Making and Planning
 
Tactics for Pricing Your Products and Services
Tactics for Pricing Your Products and ServicesTactics for Pricing Your Products and Services
Tactics for Pricing Your Products and Services
 
Lecture 08 Digital Pricing
Lecture 08 Digital PricingLecture 08 Digital Pricing
Lecture 08 Digital Pricing
 
Bundle v Unbundle as a marketing growth strategy
Bundle v Unbundle as a marketing growth strategy Bundle v Unbundle as a marketing growth strategy
Bundle v Unbundle as a marketing growth strategy
 
Bundling – Mobile & Social Innovation for 2017 | Andrew Sheppard
Bundling – Mobile & Social Innovation for 2017 | Andrew SheppardBundling – Mobile & Social Innovation for 2017 | Andrew Sheppard
Bundling – Mobile & Social Innovation for 2017 | Andrew Sheppard
 
Google Presentation: Insights Into the B2B Digital Landscape
Google Presentation: Insights Into the B2B Digital LandscapeGoogle Presentation: Insights Into the B2B Digital Landscape
Google Presentation: Insights Into the B2B Digital Landscape
 
Startup Marketing and Customer Acquisition for Athlone IT November 2014
Startup Marketing and Customer Acquisition for Athlone IT November 2014Startup Marketing and Customer Acquisition for Athlone IT November 2014
Startup Marketing and Customer Acquisition for Athlone IT November 2014
 
B2B Past, Present and Future
B2B Past, Present and FutureB2B Past, Present and Future
B2B Past, Present and Future
 
Alibaba
AlibabaAlibaba
Alibaba
 
Business strategy of amazon
Business strategy of amazonBusiness strategy of amazon
Business strategy of amazon
 
10 Ways To Get Clients for IT Software Development Companies
10 Ways To Get Clients for IT Software Development Companies10 Ways To Get Clients for IT Software Development Companies
10 Ways To Get Clients for IT Software Development Companies
 
Amazon vs alibaba
Amazon vs alibabaAmazon vs alibaba
Amazon vs alibaba
 
Pricing Strategy - A Focus On Profit, Not Sales
Pricing Strategy - A Focus On Profit, Not SalesPricing Strategy - A Focus On Profit, Not Sales
Pricing Strategy - A Focus On Profit, Not Sales
 
B2B Social Media Strategy
B2B Social Media StrategyB2B Social Media Strategy
B2B Social Media Strategy
 
Product Market Fit
Product Market FitProduct Market Fit
Product Market Fit
 
Distribution Policy Apple
Distribution Policy AppleDistribution Policy Apple
Distribution Policy Apple
 
B2B Client Acquisition For Marketing Agencies and Software Companies
B2B Client Acquisition For Marketing Agencies and Software CompaniesB2B Client Acquisition For Marketing Agencies and Software Companies
B2B Client Acquisition For Marketing Agencies and Software Companies
 
Yahoo! case study
Yahoo! case studyYahoo! case study
Yahoo! case study
 
Amazon vs Wal-Mart
Amazon vs Wal-MartAmazon vs Wal-Mart
Amazon vs Wal-Mart
 
~Yahoo presentation~
~Yahoo presentation~ ~Yahoo presentation~
~Yahoo presentation~
 

Similar a "Tactics of B2B Customer Acquisition," Yahoo Small Business >> Amit Kumar [COMMERCISM 2014]

AMZ DOC Services Catalog & amazon marketing agency.pdf
AMZ DOC Services Catalog & amazon marketing agency.pdfAMZ DOC Services Catalog & amazon marketing agency.pdf
AMZ DOC Services Catalog & amazon marketing agency.pdfamzdoc06f2022base
 
AppStack Customer Presentation
AppStack Customer PresentationAppStack Customer Presentation
AppStack Customer PresentationAppStack
 
[Webinar Slides] How to Build an Award-Winning ABM Program
[Webinar Slides] How to Build an Award-Winning ABM Program[Webinar Slides] How to Build an Award-Winning ABM Program
[Webinar Slides] How to Build an Award-Winning ABM ProgramTerminus
 
Appstack customer-presentation
Appstack customer-presentationAppstack customer-presentation
Appstack customer-presentationJed Bridges
 
Think like a tech startup webinar
Think like a tech startup webinarThink like a tech startup webinar
Think like a tech startup webinarTallwave
 
How Customer Reviews Impact the Buyer's Journey
How Customer Reviews Impact the Buyer's Journey How Customer Reviews Impact the Buyer's Journey
How Customer Reviews Impact the Buyer's Journey Vbout.com
 
2015.04.27 models & methods (dkparker.com)
2015.04.27 models & methods (dkparker.com)2015.04.27 models & methods (dkparker.com)
2015.04.27 models & methods (dkparker.com)Dave Parker
 
Before you Build - Customer Driven Development
Before you Build - Customer Driven DevelopmentBefore you Build - Customer Driven Development
Before you Build - Customer Driven DevelopmentAmazon Web Services
 
Design for Customer Engagement - Monetization in a B2C Company
Design for Customer Engagement - Monetization in a B2C CompanyDesign for Customer Engagement - Monetization in a B2C Company
Design for Customer Engagement - Monetization in a B2C CompanyTechedge Group
 
How to Improve Your Website and Gain More Customers
How to Improve Your Website and Gain More CustomersHow to Improve Your Website and Gain More Customers
How to Improve Your Website and Gain More CustomersMyles English
 
Business of Mobile Apps
Business of Mobile AppsBusiness of Mobile Apps
Business of Mobile AppsGBG Mumbai
 
Dgr madison logic-webinar-9-18-16-finaldeck-fv
Dgr madison logic-webinar-9-18-16-finaldeck-fvDgr madison logic-webinar-9-18-16-finaldeck-fv
Dgr madison logic-webinar-9-18-16-finaldeck-fvG3 Communications
 
Use Amazon.com personalization on your WooCommerce store.
Use Amazon.com personalization on your WooCommerce store.Use Amazon.com personalization on your WooCommerce store.
Use Amazon.com personalization on your WooCommerce store.WP Engine
 
Surviving the App Store, A Basic Guide
Surviving the App Store, A Basic GuideSurviving the App Store, A Basic Guide
Surviving the App Store, A Basic GuideNicholas Duddy
 
New Venture GMU Presentation by Silver Beacon Marketing
New Venture GMU Presentation by Silver Beacon MarketingNew Venture GMU Presentation by Silver Beacon Marketing
New Venture GMU Presentation by Silver Beacon MarketingGeorge Bounacos
 

Similar a "Tactics of B2B Customer Acquisition," Yahoo Small Business >> Amit Kumar [COMMERCISM 2014] (20)

AMZ DOC Services Catalog & amazon marketing agency.pdf
AMZ DOC Services Catalog & amazon marketing agency.pdfAMZ DOC Services Catalog & amazon marketing agency.pdf
AMZ DOC Services Catalog & amazon marketing agency.pdf
 
AppStack Customer Presentation
AppStack Customer PresentationAppStack Customer Presentation
AppStack Customer Presentation
 
[Webinar Slides] How to Build an Award-Winning ABM Program
[Webinar Slides] How to Build an Award-Winning ABM Program[Webinar Slides] How to Build an Award-Winning ABM Program
[Webinar Slides] How to Build an Award-Winning ABM Program
 
Epik Presentation
Epik PresentationEpik Presentation
Epik Presentation
 
Appstack customer-presentation
Appstack customer-presentationAppstack customer-presentation
Appstack customer-presentation
 
Think like a tech startup webinar
Think like a tech startup webinarThink like a tech startup webinar
Think like a tech startup webinar
 
How Customer Reviews Impact the Buyer's Journey
How Customer Reviews Impact the Buyer's Journey How Customer Reviews Impact the Buyer's Journey
How Customer Reviews Impact the Buyer's Journey
 
2015.04.27 models & methods (dkparker.com)
2015.04.27 models & methods (dkparker.com)2015.04.27 models & methods (dkparker.com)
2015.04.27 models & methods (dkparker.com)
 
Volt Studios | B2B portfolio
Volt Studios | B2B portfolioVolt Studios | B2B portfolio
Volt Studios | B2B portfolio
 
Before you Build - Customer Driven Development
Before you Build - Customer Driven DevelopmentBefore you Build - Customer Driven Development
Before you Build - Customer Driven Development
 
Design for Customer Engagement - Monetization in a B2C Company
Design for Customer Engagement - Monetization in a B2C CompanyDesign for Customer Engagement - Monetization in a B2C Company
Design for Customer Engagement - Monetization in a B2C Company
 
How to Improve Your Website and Gain More Customers
How to Improve Your Website and Gain More CustomersHow to Improve Your Website and Gain More Customers
How to Improve Your Website and Gain More Customers
 
15 eCommerce A-B Testing Ideas
15 eCommerce A-B Testing Ideas15 eCommerce A-B Testing Ideas
15 eCommerce A-B Testing Ideas
 
Business of Mobile Apps
Business of Mobile AppsBusiness of Mobile Apps
Business of Mobile Apps
 
Dgr madison logic-webinar-9-18-16-finaldeck-fv
Dgr madison logic-webinar-9-18-16-finaldeck-fvDgr madison logic-webinar-9-18-16-finaldeck-fv
Dgr madison logic-webinar-9-18-16-finaldeck-fv
 
PROMINENT DIGITECH SOLUTION & ASSOCIATES.pdf
PROMINENT DIGITECH SOLUTION & ASSOCIATES.pdfPROMINENT DIGITECH SOLUTION & ASSOCIATES.pdf
PROMINENT DIGITECH SOLUTION & ASSOCIATES.pdf
 
Use Amazon.com personalization on your WooCommerce store.
Use Amazon.com personalization on your WooCommerce store.Use Amazon.com personalization on your WooCommerce store.
Use Amazon.com personalization on your WooCommerce store.
 
Surviving the App Store, A Basic Guide
Surviving the App Store, A Basic GuideSurviving the App Store, A Basic Guide
Surviving the App Store, A Basic Guide
 
Whatsapp business ppt
Whatsapp business pptWhatsapp business ppt
Whatsapp business ppt
 
New Venture GMU Presentation by Silver Beacon Marketing
New Venture GMU Presentation by Silver Beacon MarketingNew Venture GMU Presentation by Silver Beacon Marketing
New Venture GMU Presentation by Silver Beacon Marketing
 

Más de 500 Startups

Connected Analytics
Connected AnalyticsConnected Analytics
Connected Analytics500 Startups
 

Más de 500 Startups (20)

Get on Board
Get on BoardGet on Board
Get on Board
 
Connected Analytics
Connected AnalyticsConnected Analytics
Connected Analytics
 
Sira Medical
Sira MedicalSira Medical
Sira Medical
 
The Atlas
The AtlasThe Atlas
The Atlas
 
Trash Warrior
Trash WarriorTrash Warrior
Trash Warrior
 
Thematic
ThematicThematic
Thematic
 
Shiplyst
ShiplystShiplyst
Shiplyst
 
Renetec
RenetecRenetec
Renetec
 
Predina
PredinaPredina
Predina
 
Pluto
PlutoPluto
Pluto
 
Plant an App
Plant an AppPlant an App
Plant an App
 
Pilota
PilotaPilota
Pilota
 
Mero Technologies
Mero TechnologiesMero Technologies
Mero Technologies
 
Omnitron Sensors
Omnitron SensorsOmnitron Sensors
Omnitron Sensors
 
Juked
JukedJuked
Juked
 
GamerzClass
GamerzClassGamerzClass
GamerzClass
 
eino
einoeino
eino
 
Cenos
CenosCenos
Cenos
 
Bliinx
BliinxBliinx
Bliinx
 
Butlr
ButlrButlr
Butlr
 

Último

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...DianaGray10
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAndrey Devyatkin
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProduct Anonymous
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsJoaquim Jorge
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CVKhem
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobeapidays
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilV3cube
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
HTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesHTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesBoston Institute of Analytics
 

Último (20)

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of Brazil
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
HTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesHTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation Strategies
 

"Tactics of B2B Customer Acquisition," Yahoo Small Business >> Amit Kumar [COMMERCISM 2014]

  • 1. Amit Kumar VP & Head, Yahoo Small Business TACTICS OF B2B CUSTOMER ACQUISITION
  • 2. TACTICS OF B2B CUSTOMER ACQUISITION I’ve built a webapp. How do I get customers??
  • 3. @akumar Yahoo Small Business Amit Kumar VP & Head,Yahoo Small Business Founder/CEO, Lexity (acq.Yahoo) VP Product, Dapper (acq.Yahoo) Director Product,Yahoo Web Search
  • 4. @akumar Yahoo Small Business App Retailer Customer 𐄂
  • 5. @akumar Yahoo Small Business Audience for this talk ✓ Product ✓ Early validation ✓ Product-Market Fit ✓ Early customers
  • 7. @akumar Yahoo Small Business small < $100k GMV midsize $100k - $1mil GMV enterprise $1mil+ GMV
  • 8. @akumar Yahoo Small Business Distribution app marketplaces web design firms online advertising ad agencies bundling with apps viral adoption enterprise sales
  • 9. @akumar Yahoo Small Business app marketplaces web design firms online advertising ad agencies bundling with apps viral adoption enterprise sales
  • 10. @akumar Yahoo Small Business viral adoption
  • 11. @akumar Yahoo Small Business bundling with apps viral adoption
  • 12. @akumar Yahoo Small Business web design firms bundling with apps viral adoption
  • 13. @akumar Yahoo Small Business web design firms ad agencies bundling with apps viral adoption
  • 14. @akumar Yahoo Small Business web design firms online advertising ad agencies bundling with apps viral adoption
  • 15. @akumar Yahoo Small Business web design firms online advertising ad agencies bundling with apps viral adoption enterprise sales
  • 16. @akumar Yahoo Small Business app marketplaces web design firms online advertising ad agencies bundling with apps viral adoption enterprise sales
  • 17. @akumar Yahoo Small Business self-hosted cloud-hosted marketplace small ✓ ✓ midsize ✓ ✓ enterprise ✓ ✓ Magento Shopify, 
 Yahoo Stores Etsy, 
 Bonanza
  • 18. @akumar Yahoo Small Business self-hosted cloud-hosted marketplace support/ prof. services add-on features app rev-share transaction rev-share listing fees monthly fees Revenue Model
  • 19. @akumar Yahoo Small Business app marketplaces Shopify, Yahoo Stores Intuit, SalesForce
  • 20. @akumar Yahoo Small Business app marketplaces ✓ Strategic importance to platform ✓ Technical integration costs ✓ Tactical focus & resources
  • 21. @akumar Yahoo Small Business app marketplaces Traffic Drivers • Ratings & Reviews • Forum Boards • Support Upsell • Sales Upsell • BD-driven Integrations ! • Marketing Promotions • Control Panel • Marketplace • Newsletters • Order flow
  • 22. @akumar Yahoo Small Business app marketplaces Case Study: Yahoo Small Business • Web Hosting, Ecommerce, Local Businesses • Well over 1 mil subscriptions - credit cards on file • ‘Commerce Central’ - App Marketplace (via Lexity) • Heavy focus on promotion of Partner Apps • Simple/trivial integration - once for all product families
  • 23. @akumar Yahoo Small Business •Reach me at @akumar •http://smallbusiness.yahoo.com •Get on Commerce Central now!