Startup Pitch by Anya Shapina w/ PixOwl @ MamaBear Conference, Mt. View 4/20

2. Content
Introduction
Early Results
Marketing & Distribution
Market Opportunity
Team
Next Games
Plan
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3. We build family mobile games...
…giving fun in 10 seconds, Everyday!
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4. Mobile is a new mainstream for entertainment…
Source: The Economist Magazine
Game platform
with 10 BILLION
install base!
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5. Where we are
4M Players in 6 Months
RAISED $200K with BAs
Martin Varsavsky (Ya.com,FON), Fabrice Grinda (OLX,Zingy)
9 Employees (San Francisco/Buenos Aires)
2 Games Released - 2 Games in Progress
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6. Content
Introduction
Early Results
Marketing & Distribution
Market Opportunity
Team
Next Games
Plan
6

7. Our first game did 4 Millions downloads!
Download it on or .
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8. Ranking per country of Doodle Grub
Source: Flurry
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9. Our second game did 300,000 downloads last week
Download it on
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10. Traction
5,000 INSTALLS PER DAY (ORGANIC)
4M+ DOWNLOADS
200K DAILY ACTIVE USERS
(almost doubled our user base in 6 months)
5% OF
25% OF
PREMIUM
FREEMIUM
(iOS)
(Android)
Android Success: 200K+ installs in 4 months
500+ articles in press, large audience & specialized games rev
iew sites
Games ranked in Top #10 USA, Top #5 France, Germany etc.
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11. Content
Introduction
Early Results
Marketing & Distribution
Market Opportunity
Team
Next Games
Plan
11

12. We built 20+ partnerships worldwide in 6 months.
Distribution
Distribution
Distribution
Distribution
Marketing
Monetization
Merchandising
Advertising
Distribution
Distribution
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13. Doodle Grub: The IP
We want to develop more games using the same character to retain user
and grow the IP value.
Doodle Grub
Doodle Grub
Doodle Grub
Plush
Comic Book
Stickers & Skins
http://www.doodlegrub.com/ http://www.doodlegrub-comic.com
plush.php
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14. Content
Introduction
Early Results
Marketing & Distribution
Market Opportunity
Team
Next Games
Plan
14

15. The “Free-to-play” (F2P) Revolution
Revenues coming from additional feature charges, in-game purchases
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16. Huge Global Market Opportunity
1. Freemium – Free install with virtual goods
$1 Trilion
a) Virtual Goods package
Global Entertainment Market
b) Premium levels access
c) Virtual coins
2. Advertising
a) iAd (CPM: $4.2-$20.9)
$49 Billion
Gaming Software
b) AdMob (CPM= $0,3-$1)
c) Others Ad networks (CPM: $0,3-$2)
$9 Billion
Virtual goods
3. IP Merchandising
Source: IDC New Media Market model, Aug 2011
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17. Content
Introduction
Early Results
Marketing & Distribution
Market Opportunity
Team
Next Games
Plan
17

18. Talents: Serial Entrepreneur + Comic Book Author + Game Experts
ARTHUR MADRID - Co-Founder and CEO
Previously Arthur was the Founder of 1-Click Media (sold in 2007 to Ipercast), and Wixi.com. Arthur
currently serves on the advisory board of Dailysingle.com, Producteev
ADRIEN DUERMAEL - Co-Founder and CTO
Graduated at Top Design school in Paris and independent game designer, Adrien Duermaël set out
to make innovative mobile games. Elected King of Code 2011: http://bit.ly/king-of-code
SEBASTIEN BORGET - Co-Founder and COO
Graduated in Telecom top Engineering school in France, co-founde
r of Wixi.com– voted “most
innovative startup of the year” by Techcrunch, Sebastien is expe
rt in scaling business & team.
LAUREL – Popular Comic Book Author
Laurel published 7 comic books in France, her blog http://bloglaur
el.com/ is followed by 50k fans/day.
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19. Content
Introduction
Early Results
Marketing & Distribution
Market Opportunity
Team
Next Games
Plan
19

20. The Sandbox: “Minecraft for mobile”
(in progress – release date Q1-2012)
The Sandbox is a social game about experiments
where the player creates its own universes.
MAU ARPU Estimate: $10
-
.
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21. The Sandbox: Game description
A SIMPLE CONCEPT
With your finger, drop like sand all sort of elements that will interact between each others.
Put soil on the ground, add water ... plant seeds and you will grow vegetation and trees.
You will unlock then a new element: wood!
Each time you create a new element, you will unlock it for your future creations!
AN INFINITE GAMEPLAY
Players can then share in an online gallery their creations and browse the one from other players, thus learning
new techniques and reactions!
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22. Doodle Grub 2: Greedy Grub
(in progress – release date Q2-2012)
“Greedy Grub is the next episode in the Doodle Grub success franchise.
It will bring the core gameplay of Doodle Grub to the social dimension, 3D view and allow
players to buy in an online shop hundreds of elements to customize the game ground field,
boost the grub skills with power-ups or special items.
MAU ARPU Estimate: $10-15
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23. Content
Introduction
Early Results
Marketing & Distribution
Market Opportunity
Team
Next Games
Plan
23

24. Roadmap
Games
Doodle Grub
The Sandbox
Greedy Grub
Greedy Grub
New Game
Christmast Edition
(iOS)
(iOS / Android)
(Facebook)
(iOS)
Doodle Grub Match-3
The Sandbox
(iOS)
(Android)
Operations
Hire 5 seniors devs
Open office in
Hire 3 new people in
in Argentina
San Francisco
San Francisco
Hire 10 seniors devs
in Argentina
Revenues
$100,000 USD/month
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2012
2013
$500,000 USD/month
$1,000,000 USD/month
2014

25. Monthly Burn Rate
$20K
80% SPENT
ON THE
PRODUCT
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26. What we are looking for now
Leveraging our first success Doodle Grub (IP) into an even
larger global brand (Branding)
Grow our revenue developing F2P games by tapping
into the $3 billion dollar global virtual goods market. (Revenue)
Build a talented and cost effective mobile engineering team
in SF/Argentina. (People)
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