1. Thursday, May 9, 13

2. duck duck moose
• Leading independent creator of educational apps for children
• 16 award-winning titles: 30 iOS apps, 2 Android apps
• 3 million paid downloads
• Founded in 2008
• Based in San Mateo, CA
• 20 full-time employees, 5 contractors
• Raised Series A from Sequoia Capital, Lightspeed Venture Partners, Stanford University
Thursday, May 9, 13

3. co-founders
Thursday, May 9, 13

4. duck duck moose
Wheels on Bus Old MacDonald Itsy Bitsy Spider Baa Baa Black
Sheep
Peek-a-Zoo
one
nursery rhymes
early learning /
curriculum
three
Fish School Park Math Word Wagon Musical Me! Puzzle Pop
two
Draw & Tell TrucksPrincess Fairy Tale
creative play
Superhero Comic More Trucks
Duck Duck
Moose Reading
Thursday, May 9, 13

5. designprocess
Thursday, May 9, 13

6. observe
1
children
parents
designprocess
Thursday, May 9, 13

7. observe
1 identify
2
children
parents
play
patterns
designprocess
Thursday, May 9, 13

8. observe
1 identify
2 brainstorm
3
children
parents
play
patterns
designprocess
Thursday, May 9, 13

9. observe
1 identify
2 brainstorm
3 create
4
children
parents
prototypes
illustrations
play
patterns
designprocess
Thursday, May 9, 13

10. observe
1 identify
2 brainstorm
3 create
4 build
5
children
parents
prototypes
illustrations
engineering
interactions
sounds, music
play
patterns
designprocess
Thursday, May 9, 13

11. observe
1 identify
2 brainstorm
3 create
4 build
5
learn
6children
parents
prototypes
illustrations
engineering
interactions
sounds, music
play
patterns
test and observe
children & parents
designprocess
Thursday, May 9, 13

12. observe
1 identify
2 brainstorm
3 create
4 build
5
learn
6
refine
7children
parents
prototypes
illustrations
engineering
interactions
sounds, music
play
patterns
test and observe
children & parents
designprocess
Thursday, May 9, 13

13. designprinciples
1. “Play is a child’s work”
2. Looking at the world through a child’s eyes
3. Design for children and parents
4. Deep interactive experiences
5. “All by myself!”
Thursday, May 9, 13

14. “Play is a child’s work”
ONE
designprinciples
Thursday, May 9, 13

15. “Play is a child’s work”
ONE
designprinciples
Thursday, May 9, 13

16. Thursday, May 9, 13

17. Princess Fairytale Maker
Thursday, May 9, 13

18. Look at the world through a child’s eyes
TWO
designprinciples
Thursday, May 9, 13

19. Look at the world through a child’s eyes
TWO
designprinciples
Thursday, May 9, 13

20. Look at the world through a child’s eyes
TWO
designprinciples
Thursday, May 9, 13

21. Look at the world through a child’s eyes
TWO
designprinciples
Thursday, May 9, 13

22. Thursday, May 9, 13

23. Design for children and their parents
THREE
designprinciples
Thursday, May 9, 13

24. Design for children and their parents
THREE
designprinciples
Thursday, May 9, 13

25. Design for children and their parents
THREE
designprinciples
Thursday, May 9, 13

26. Deep interactive experiences
FOUR
designprinciples
Thursday, May 9, 13

27. Deep interactive experiences
FOUR
designprinciples
Thursday, May 9, 13

28. Deep interactive experiences
FOUR
designprinciples
Thursday, May 9, 13

29. Deep interactive experiences
FOUR
designprinciples
Thursday, May 9, 13

30. “All by myself!”
FIVE
designprinciples
Thursday, May 9, 13

31. “All by myself!”
FIVE
designprinciples
Thursday, May 9, 13

32. Draw and Tell
Thursday, May 9, 13

33. Thursday, May 9, 13

34. Thursday, May 9, 13

35. Thursday, May 9, 13

36. Thursday, May 9, 13

37. Thursday, May 9, 13

38. highlights
brand & platform
• Well-recognized, unique brand trusted by parents, kids and distributors
• Platform of top-selling kids apps
• All titles have reached the #1-5 Top Paid Education App, Kids Game ranking
• Effective cross-promotion across the DDM portfolio
IP
• Recognizable, distinctive characters
• Deeply interactive, immersive experiences for kids that entertain and educate
• Curriculum developed with Stanford educator and based on Common Core Standards
• Original music is a core component of the brand
Thursday, May 9, 13

39. cross promotion
Thursday, May 9, 13

40. word of mouth / community
Thursday, May 9, 13

41. recognition from Apple
Thursday, May 9, 13

42. Duck Duck Moose: Quality Apps for Kids — From an early childhood perspective they
get it right from start to finish. They have what I’d call the ‘Sesame Street
Sensibility’...a real respect and understanding of what will work for young children."
“
– Wired
press
The hands-down favorites came from the app maker Duck Duck Moose.”
-
The New York Times
“
Thursday, May 9, 13

43. MSNBC profiles Duck Duck Moose in its ‘Future of Technology’series:
Kids’Tech - Creative Learning in the iPad Age”“
press
Thursday, May 9, 13

44. Thursday, May 9, 13

45. Thursday, May 9, 13