Mauria Finley w/ Citrus Lane @ MamaBear Conference, Mt. View 4/20

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500 Startups

Technology Business

Mauria Finley, Founder & CEO

The Mama Bear Family Tech Conference
April 20 2012

Citrus Lane
helps parents discover the best products for their kids

OUR SITE STORY, Chapter One … pretty but wordy

WHAT WORKS FOR CITRUS LANE MOMS

Photography
Simple descriptions
Social interaction
Constant refreshing

WHAT CITRUS LANE HAS LEARNED

Avoid cognitive overload
Speed matters
Human touch
Test via A/B & usability

SITE USABILITY IS CRITICAL BUT…..

It isn’t our top conversion driver

CITRUS LANE CONVERSION

A great experience for our moms + A way to share it

IT’S ALL ABOUT THIS

Dear Citrus Lane Team,

Here is a look at sweet Joshua’s life so far...which has included 6 awesome care
packages from Citrus Lane! I have sent…so you can see how much he has grown :).

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