2. ModCloth is a social shopping site...
..that’s shaking up the way fashion is
discovered, developed, and delivered.
3. We’re Democratizing Fashion
Make the Cut is a crowdsourced Be the Buyer allows our Name It and Win It
design contest. Users submit users to pick samples for engages users in
designs and vote on which our store. product-naming contests.
should be produced.
15. Insights + Engagement
• Average sales for Be the Buyer items
have 2.2x the velocity of non-Be-the-
Buyer items!
• Great engagement vehicle
• 19 Million votes
• 10% of members voting on BTB
• 33% of BTB customers voted
before they placed their first order
• BTB customers spend 2.5x more
than non-BTB customers
16. Takeaways
• Don’t throw the baby out with the bathwater – just
because an idea gets roundly panned doesn’t mean
it won’t be universally loved with just a few tweaks.
• You don’t have to source and produce mass
amounts of physical product to find out what will sell.
• Involving them in the decision making process
makes for loyal, high-value customers.
Lesson – give customers choices that help them articulate what they’re looking for. The same product in a heel and a hat that garnered such a negative response is a bestseller as a flat.
People don’t always know at first what’s bothering them – give them time to articulate through the process.
JOE NOTES: Change this lots of learnings slide – remove text altogether – initial build show blue and green == 20% on the green Next build shows two colors that are not blue and green have them be 90/10