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Beyond Viral Video – Crafting a Nonprofit Video Strategy

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501 Tech NYC
501 Tech NYC

The document outlines strategies for crafting an effective nonprofit video strategy, including thinking strategically about goals and messages, training staff in digital storytelling, and planning videos with clear objectives and intended audiences. It provides examples from organizations like Refugees International that used videos successfully in advocacy campaigns. Measuring outcomes like donations, views, and increased website traffic is important for determining a video strategy's success.

Technology
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Crafting a Nonprofit Video Strategy 501 Tech NYC – July 2010 Beyond Viral Michael Hoffman , CEO, See3 Communications Sara Fusco , Assistant Director for Online Communications, Refugees International
Let’s Talk About Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Visit : www.YouTube.com/NonprofitVideoAwards
See3 Communications ,[object Object],[object Object],[object Object]
Viral to Who?
Beyond Viral
Your Website is Your Channel
 
 
The Nonprofit Video Strategy
Think Strategically ,[object Object],[object Object],[object Object],[object Object],[object Object]
Digital Storytelling Cuture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning Your Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
11 Types of Nonprofit Videos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],11 Types of Nonprofit Videos
 
AVODAH ,[object Object],[object Object],[object Object],[object Object]
 
Video Centric Campaign
Acumen Fund Even Better Campaign ,[object Object],[object Object],[object Object],[object Object]
www.see3.net/making-strides-personalized-fundraising-video
American Cancer Society Personalized Video Fundraising ,[object Object],[object Object],[object Object],[object Object]
 
 
Expose Animal Abusers Video Centric Advocacy Campaign ,[object Object],[object Object],[object Object]
 
 
 
Measuring Success ,[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Refugees International ,[object Object]
Refugees International ,[object Object],[object Object]
Refugees International ,[object Object],[object Object],[object Object]
Refugees International ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Video Dreams ,[object Object]
Our Video Objectives ,[object Object],[object Object],[object Object]
Pre-Pre Planning ,[object Object],[object Object],[object Object],[object Object],[object Object]
CASE STUDY: The View from Syria ,[object Object],[object Object],[object Object]
(Pre-, Post-, and Everything In-Between) Production ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advocacy and Outreach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advocacy Successes ,[object Object],[object Object],[object Object]
Thank you! Michael Hoffman Sara Fusco ,[object Object],[object Object],[object Object],[object Object],[object Object]
Photo Credits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Beyond Viral Video – Crafting a Nonprofit Video Strategy