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Survey Methodology
- 1. Survey Methodology -Robert M. Groves et al 2008/10/21 趙偉翔
- 4. Choose mode of collection Choose sampling frame Construct and pretest questionnaire Define and select sample Design and implement data collection Code and edit data Make adjustments Perform analysis Define research objectives
- 5. 民意調查的類型 Mail Telephone Face-to-face CATI CAPI Disk by mail E-mail Web TDE SAQ Source: Survey Methodology ,Chapter 5. Fax IVR/T-ACASI Text-CASI
- 8. 調查誤差的來源 -- 抽樣誤差 Source: Survey Methodology ,Chapter 4. N=1,068 E=error ( 誤差 ) 、 Z= 臨界值 P=probability( 估計的比例 ) 、 N= 樣本數
- 14. 謝謝聆聽 ， 敬請指教 ！