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Hoshin Kanri 1-day workshop - Handout - AME Conference Toronto 2013
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Main Tactical Improvement Initiatives or Projects
Team
Group Health Insurance
5S New Product Development (NPD) Program
5S Marketing / Promotions / Sales
5S Website Redesign
5S Move
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Order Fulfillment
Purchasing
Customer Service
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Marketing / Promotions/ / Sales
Website / IT
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Sales
Delivery of Services
Training Preparation
Measurement Metrics (Balanced Scorecard)
Strategy Maps
Targets Metrics
Balanced Score Card /
Metrics Correlation Matrix /
Gap Analysis /
Driver-Means-Outcome
Review / Environmental Scan / SWOT /
Increase 5S Supply Revenue to $250,000
Customer satisfaction ratings of 4.5 or higher
Greater than 99% on-time delivery
12 inventory turns per year
100% moved into new location
100% Go-live with website
5S Training for all staff
Initiatives Projects
Tree Diagram /
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Vision-Mission-Values / Brainstorm / Af finity
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Outstanding Staffing and Facilities Environment
Profero Marketing and Sales
Conferences and Seminars
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Value Stream Mapping Basics Beyond Book
Increase 5S Supply Revenue
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Parties or Departments
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F
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Financial
Customer
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2. 5S New
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Development
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1. 5S Marketing
Promotions /
Sales
Customer
Satisfaction
Prom otions
Are these SMART?
4. Outstanding
Prooducts
5. New Product
Developm ent
- Create a
Prom otional
Calendar
- Voice of
Custom er
Surveys
- Custom er
Aprreciation
Day, etc.
- Postcard
Cam paign
- Get Mailing
Lists from
Lean
Sources
em ail
Cam paign
Search
Engine
Optimization
(SEO)
3. Website
Redesign
Keywords
Pay-perClick (PPC)
4. 5S Move
Website
Affiliate
Program
Advertising
Estimated Costs
- Customer
Satisfaction
Surveys
Tactics
3. Outstanding
Staffing and
Facilities
Environment
2. Fantastic
Marketing
How
1. Exceeding
Customers'
Expectations,
Outstanding Service
- Build
Database
- Get
Perm ission
- Find List of
Lean
Champions
/SSBB
- Announcem ents
- Prom otions
Refine NPD
Program
Why
First Level Strategies
Second Level Strategies
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5S? on the
Homepage
- Add a link
to What is
5S on the
Hom epage
- Add the
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all pages
- Keyword
Research
- Create
PPC
keywords
that go
directly to
page
- Have the
- Ad Opt-in product
button on
images
pages and open in a
at checkout separate
window
- Add PPC
Tracking
Code to
Webpages
- Subm it
Website to
Search
- Add a
Engines
Useful
Links Page
- Autom atically
Calculate
Shipping
Costs
- Page of
Com panies
that use us
and a link
back to their
sites
- Trade
publications
- Sponsor at
Trade Shows
- Advertise on
Lean related
Sites
- Links
- Subdom ains
with Articles - Meta Tags
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© Profero, Inc. 2010
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ID Item/Issue
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S O D
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189
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1. Exceeding
Customers'
Expectations ,
Outstanding Service
3. Outstanding
Staffing and
Facilities
Environment
2. Fantastic
Marketing
4. Outstanding
Prooducts
5. New Product
Development
How
Initiative 6
Initiative 5
First Level Strategies
Initiative 4
Initiative 3
Department 5
3. Webs ite
Redes ign
4. 5S Move
Department 6
Target 6
Target 7
Target 8
Department 3
Target 4
Target 5
Key Players
Department 1
Department 2
Target 1
Target 2
1. 5S Marketing
Prom otions /
Sales
Target 3
Focus 1
Focus 2
Focus 3
Second Level Strategies
Focus 4
Initiative 1
Department 4
2. 5S New
Product
Development
(NPD) Program
Initiative 2
Strategy 1
Very Strong
Strategy 2
Search
Engine
Opti mizati on
(SEO)
Strong
Strategy 3
1 . Exce ed in g
C us to mer s'
Expe cta tio ns ,
Ou ts tan di ng Ser vice
e mai l
Ca mp aig n
3. Web si te
Red e sig n
Sea rch
Eng ine
Op timiza tio n
(SEO)
Keyw or ds
Pay- pe rC lick (PPC)
5 . N ew Pro du ct
D eve lop me nt
4 . 5 S Mo ve
Web s ite
Affil iate
Pro gr am
Adve rti sin g
- C us to mer
A r re cia tion
p
Da y, et c.
- Po st car d
Ca mpa ig n
- Advertis e on
Lean related
Sites
- Links
- Subdomains
wi th Arti cles - Meta Tags
- Bu ild
D at ab as e
- Ge t
Pe rm iss io n
- Fin d Lis t o f
L ea n
Ch a mpio n s
/SSBB
- An no un ce me nts
- Pro motio n s
- Wh at i s
- Ad d PPC
- Ke ywo rd
5 S? on th e
Re se ar ch
Tr ac kin g
H ome p ag e
Co de to
- Cr ea te
Web p ag es
- A d a lin k
d
PPC
to Wh at is
ke ywo rd s
5 S on th e
th a t go
Ho me pa ge
d ire ctly t o
- Add th e
p ag e
8 8 84 L ea n5 S o n
a ll p a ge s
- H ave the - Sub mit
- A Op t-in pr od uc t
d
We bs ite to
b utto n on
imag e s
Se ar ch
-A da
d
p ag es a nd op en in a En gin e s
Us efu l
a t ch eck ou t se pa ra te
L in ks Pa ge
win do w
- A to matu
ica lly
Ca lcu la te
Sh ipp in g
Co s ts
- Pag e of
C omp an ie s
th a t us e us
a nd a lin k
b ac k to th eir
s ite s
- Tra de
pu bli cat ion s
- Sp on so r at
Tr ad e Sh o ws
First Le ve l Str ate gie s
- Cr ea te a
Pr omo tio na l
C ale n da r
- Voic e o f
C us to mer
Su r v ys
e
- Get Ma ilin g
L ists fr om
L ea n
So ur ces
- Subm it
Websi te to
Search
- Add a
Engines
Useful
Links Page
Ref ine NPD
Pro gr a m
E st imat ed Cost s
- Cu st ome r
Sa tis fac tion
Su rve ys
- Trade
publications
- Sponsor at
Trade Shows
- Page of
Companies
that use us
and a li nk
back to their
si tes
O bje ctiv e/G oa l
Pro mo tio ns
Refine NPD
Program
Advertising
- Automatically
Calculate
Shipping
Costs
- Adve rti se on
Le an r ela te d
Sites
- L in ks
- Su b do ma ins
with Artic les - Met a Tag s
Sec ond L eve l Str at egie s
Cu sto me r
Sa tisfa ctio n
- Add PPC
Tracking
Code to
Webpages
- Keyword
Research
- Create
PPC
keywords
that go
directly to
page
- Have the
- Ad Opt-in product
button on
im ages
pages and open in a
at checkout separate
window
H w
o
4 . Ou tst an din g
Pr oo d uct s
- What is
5S? on the
Hom epage
- Add a link
to What is
5S on the
Hom epage
- Add the
8884Lean5S on
all pages
- Find List of
Lean
Cham pions
/SSBB
- Announcements
- Prom otions
- Postcard
Campaign
2 . 5S N ew
P o du ct
r
De v lo pme n t
e
( NPD ) Pr og ra m
1 . 5S Mar ke ting
P o motio n s /
r
Sale s
Are thes e SMA RT?
Tac ti cs
2. Fa nta st ic
Mar ke tin g
- Buil d
Database
- Get
Permi ssion
- Create a
Promotional
Calendar
- Customer
Aprreci ation
Day, etc.
- Get Mailing
Lists from
Lean
Sources
3 . Ou ts tan d ing
Sta ffin g an d
Fac ilitie s
Envir on men t
Affiliate
Program
Websi te
Why
Sec ond Lev el St rategies
Firs t Level Strat egies
Object ive/Goal
Tactics
- Voice of
Customer
Surveys
Pay-perCli ck (PPC)
Keywords
Why
Weak
Estimated Costs
1 . Exce edin g
Cu stom e rs'
Ex ecta tions ,
p
Outsta nd ing Ser v
ice
2. 5S Ne w
Prod uct
Develop m ent
(NPD) Pro gra m
1. 5S Ma rketin g
Prom o tions /
Sa les
Cu sto me r
Sa tisfa ction
4. Outs tan ding
Pr ood ucts
3. Web site
Re de sign
Sea rch
Eng ine
Optim izatio n
(SEO)
em ail
Cam pa ign
Prom otio ns
Are the se SMART?
Ke y rd s
wo
Pa y per C lick (PPC)
5. Ne w Prod uct
Develo pm ent
4 . 5S Move
W bs ite
e
Affiliat e
Prog ram
Ad vertis ing
Est imate d Co st s
- Cu sto me r
Satisfa ction
Surveys
- Crea te a
Pro mo tion al
Ca lend ar
- Voice of
Cus tom er
Surveys
Ta ct ics
3 . Outs tand ing
Staffin g an d
Facilit ies
Enviro nm en t
2. Fa nta stic
Ma rketi ng
How
- Customer
Satisfaction
Surveys
em ail
Cam paign
Prom otions
- Cu stom e r
Ap rre ciatio n
Day, etc.
- Po stca rd
Ca mp aig n
- Get M ailing
Lists fro m
Lea n
So urc es
- Bu ild
Da tab ase
- Get
Per m issio n
- F ind List o f
Le an
Ch am pion s
/SSBB
- Anno unce m ents
- Pr om otio ns
Refin e NPD
Prog ra m
Wh y
Customer
Satisfaction
Are these SMART?
- W at is
h
- Add PPC
- Auto m at- Keywor d
5 S? on the
Rese ar ch
Tr acking
ica lly
Ho m epa ge
Cod e to
Ca lcula te
- Crea te
- Add a link
Webp age s
Ship pin g
PPC
to Wha t is
Co sts
ke y rds
wo
5S on the
- Pa ge of
th at go
Hom e pag e
Co m pan ies
d irectly to
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th at u se u s
p age
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b ack to their
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s ites
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Webs ite to
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- Sub bu tton on
Sear ch
im a ges
- Add a
do m ains
pa ges an d o pe n in a
Engin es
Us eful
with Article s- M eta T ags
at ch ecko ut s ep ara te
Lin ks Pa ge
win do w
- Tr ade
p ub lication s
- Sp on sor at
T ra de Sho ws
- Ad v rtise on
e
L ea n re lated
Site s
© Profero 2013
© Profero, Inc. 2010
Initiative 6
Initiative 5
Initiative 4
Initiative 3
Initiative 2
Department 6
Target 7
Target 8
Department 3
Department 4
Department 5
Target 4
Target 5
Target 6
Key Players
Department 1
Department 2
Target 2
Target 3
Target 1
Focus 1
Focus 2
Focus 3
Focus 4
Initiative 1
Strategy 1
Very Strong
Strategy 2
Strong
Strategy 3
Weak
- W at is
h
- Add PPC
- Auto m at- Keywor d
5 S? on the
Rese ar ch
Tr acking
ica lly
Ho m epa ge
Cod e to
Ca lcula te
- Crea te
- Add a link
Webp age s
Ship pin g
PPC
to Wha t is
Co sts
ke y rds
wo
5S on the
- Pa ge of
th at go
Hom e pag e
Co m pan ies
d irectly to
- Add the
th at u se u s
p age
8 88a nd a link
4 Lea n5 S o n
b ack to their
a ll pa ges
s ites
- Have th e - Sub mit
- Ad Op t-in p ro duct
Webs ite to
- L inks
- Sub bu tton on
Sear ch
im a ges
- Add a
do m ains
pa ges an d o pe n in a
Engin es
Us eful
with Article s- M eta T ags
at ch ecko ut s ep ara te
Lin ks Pa ge
win do w
- Crea te a
Pro mo tion al
Ca lend ar
- Voice of
Cus tom er
Surveys
- Cu stom e r
Ap rre ciatio n
Day, etc.
- Po stca rd
Ca mp aig n
- Get M ailing
Lists fro m
Lea n
So urc es
- Bu ild
Da tab ase
- Get
Per m issio n
- F ind List o f
Le an
Ch am pion s
/SSBB
- Anno unce m ents
- Pr om otio ns
Refin e NPD
Prog ra m
- W at is
h
- Add PPC
- Auto m at- Keywor d
5 S? on the
Rese ar ch
Tr acking
ica lly
Ho m epa ge
Cod e to
Ca lcula te
- Crea te
- Add a link
Webp age s
Ship pin g
PPC
to Wha t is
Co sts
ke y rds
wo
5S on the
- Pa ge of
th at go
Hom e pag e
Co m pan ies
d irectly to
- Add the
th at u se u s
p age
8 88a nd a link
4 Lea n5 S o n
b ack to their
a ll pa ges
s ites
- Have th e - Sub mit
- Ad Op t-in p ro duct
Webs ite to
- L inks
- Sub bu tton on
Sear ch
im a ges
- Add a
do m ains
pa ges an d o pe n in a
Engin es
Us eful
with Article s- M eta T ags
at ch ecko ut s ep ara te
Lin ks Pa ge
win do w
Prom otio ns
- Crea te a
Pro mo tion al
Ca lend ar
- Voice of
Cus tom er
Surveys
- Cu stom e r
Ap rre ciatio n
Day, etc.
- Po stca rd
Ca mp aig n
- Get M ailing
Lists fro m
Lea n
So urc es
em ail
Cam pa ign
Sea rch
Eng ine
Optim izatio n
(SEO)
3. Web site
Re de sign
Ke y rd s
wo
Pa y per C lick (PPC)
How
- Ha v the
e
- Ad Opt- in pr odu ct
butto n o n
im age s
pag es and op en in a
at che ckou t se par ate
wind ow
- Add PPC
T rackin g
Co de to
Web pag es
- Su bm it
Web site to
Sea rch
- Add a
Eng ine s Usefu l
L inks Page
- Au tom atically
Calcu late
Sh ipp ing
Cos ts
- Pag e of
Com pa nies
that use us
and a lin k
back to the ir
sites
Ad vertis ing
- Bu ild
Da tab ase
- Get
Per m issio n
- F ind List o f
Le an
Ch am pion s
/SSBB
- Anno unce m ents
- Pr om otio ns
- W at is
h
- Add PPC
- Auto m at- Keywor d
5 S? on the
Rese ar ch
Tr acking
ica lly
Ho m epa ge
Cod e to
Ca lcula te
- Crea te
- Add a link
Webp age s
Ship pin g
PPC
to Wha t is
Co sts
ke y rds
wo
5S on the
- Pa ge of
th at go
Hom e pag e
Co m pan ies
d irectly to
- Add the
th at u se u s
p age
8 88a nd a link
4 Lea n5 S o n
b ack to their
a ll pa ges
s ites
- Have th e - Sub mit
- Ad Op t-in p ro duct
Webs ite to
- L inks
- Sub bu tton on
Sear ch
im a ges
- Add a
do m ains
pa ges an d o pe n in a
Engin es
Us eful
with Article s- M eta T ags
at ch ecko ut s ep ara te
Lin ks Pa ge
win do w
Department 5
Department 6
Target 6
Target 7
Target 8
Department 3
Department 4
Target 4
Target 5
Key Players
Department 1
Department 2
Target 1
Target 2
Target 3
Focus 1
Focus 2
Focus 3
- Tr ade
pub licatio ns
- Spon so r at
Tra de Sh ows
- Ad v rtis e on
e
Lea n re late d
Site s
Strategy 1
Very Strong
- L inks
- Su bd om ain s
with Ar ticles- Meta Tag s
Strategy 2
Strong
Strategy 3
Weak
Refin e NPD
Prog ra m
1 . Exce edin g
Cu stom e rs'
Ex ecta tions ,
p
Outsta nd ing Ser v
ice
Initiative 6
Prom otio ns
em ail
Cam pa ign
3. Web site
Re de sign
Sea rch
Eng ine
Optim izatio n
(SEO)
Ke y rd s
wo
Pa y per C lick (PPC)
5. Ne w Prod uct
Develo pm ent
4 . 5S Move
W bs ite
e
Affiliat e
Prog ram
Ad vertis ing
Refin e NPD
Prog ra m
Est im ate d Co st s
- Cu sto me r
Satisfa ction
Surveys
- Crea te a
Pro mo tion al
Ca lend ar
- Voice of
Cus tom er
Surveys
- Cu stom e r
Ap rre ciatio n
Day, etc.
- Sp on sor at
T ra de Sho ws
- Ad v rtise on
e
L ea n re lated
Site s
4. Outs tan ding
Pr ood ucts
How
Cu sto me r
Sa tisfa ction
Are the se SM ART?
- Tr ade
p ub lication s
3 . Outs tand ing
Staffin g an d
Facilit ies
Enviro nm en t
2. Fa nta stic
Ma rketi ng
2. 5S Ne w
Prod uct
Develop m ent
(NPD) Pro gra m
1. 5S Ma rketin g
Prom o tions /
Sa les
- Po stca rd
Ca mp aig n
- Get M ailing
Lists fro m
Lea n
So urc es
1 . Excee ding
Cu stom er s'
Ex ectatio ns ,
p
Ou tsta ndin g Ser v
ice
- Bu ild
Da tab ase
- Get
Per m issio n
- F ind List o f
Le an
Ch am pion s
/SSBB
- Anno unce m ents
- Pr om otio ns
- W at is
h
- Add PPC
- Auto m at- Keywor d
5 S? on the
Rese ar ch
Tr acking
ica lly
Ho m epa ge
Cod e to
Ca lcula te
- Crea te
- Add a link
Webp age s
Ship pin g
PPC
to Wha t is
Co sts
ke y rds
wo
5S on the
- Pa ge of
th at go
Hom e pag e
Co m pan ies
d irectly to
- Add the
th at u se u s
p age
8 88a nd a link
4 Lea n5 S o n
b ack to their
a ll pa ges
s ites
- Have th e - Sub mit
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Webs ite to
- L inks
- Sub bu tton on
Sear ch
im a ges
- Add a
do m ains
pa ges an d o pe n in a
Engin es
Us eful
with Article s- M eta T ags
at ch ecko ut s ep ara te
Lin ks Pa ge
win do w
3. Ou tstan ding
Sta ffing a nd
F acilities
Environ me nt
2 . Fan tas tic
Mar ketin g
4. Ou tsta ndin g
Proo du cts
Prom otio ns
- Cu stom e r
Ap rre ciatio n
Day, etc.
- Get M ailing
Lists fro m
Lea n
So urc es
Sea rch
Eng ine
Optim izatio n
(SEO)
4. Outs tan ding
Pr ood ucts
3. Web site
Re de sign
Ke y rd s
wo
Pa y per C lick (PPC)
5. Ne w Prod uct
Develo pm ent
4 . 5S Move
W bs ite
e
Affiliat e
Prog ram
Ad vertis ing
Est im ate d Co st s
- Crea te a
Pro mo tion al
Ca lend ar
- Voice of
Cus tom er
Surveys
- Po stca rd
Ca mp aig n
em ail
Cam pa ign
- Bu ild
Da tab ase
- Get
Per m issio n
- F ind List o f
Le an
Ch am pion s
/SSBB
- Anno unce m ents
- Pr om otio ns
- W at is
h
- Add PPC
- Auto m at- Keywor d
5 S? on the
Rese ar ch
Tr acking
ica lly
Ho m epa ge
Cod e to
Ca lcula te
- Crea te
- Add a link
Webp age s
Ship pin g
PPC
to Wha t is
Co sts
ke y rds
wo
5S on the
- Pa ge of
th at go
Hom e pag e
Co m pan ies
d irectly to
- Add the
th at u se u s
p age
8 88a nd a link
4 Lea n5 S o n
b ack to their
a ll pa ges
s ites
- Have th e - Sub mit
- Ad Op t-in p ro duct
Webs ite to
- L inks
- Sub bu tton on
Sear ch
im a ges
- Add a
do m ains
pa ges an d o pe n in a
Engin es
Us eful
with Article s- M eta T ags
at ch ecko ut s ep ara te
Lin ks Pa ge
win do w
Refin e NPD
Prog ra m
- Tr ade
p ub lication s
- Sp on sor at
T ra de Sho ws
- Ad v rtise on
e
L ea n re lated
Site s
5 . New Prod uct
Develo pm en t
How
Firs t L eve l St rat egie s
Initiative 3
Initiative 2
Cu sto me r
Sa tisfa ction
- Cu sto me r
Satisfa ction
Surveys
- Ad v rtise on
e
L ea n re lated
Site s
3 . Outs tand ing
Staffin g an d
Facilit ies
Enviro nm en t
2. Fa nta stic
Ma rketi ng
2. 5S Ne w
Prod uct
Develop m ent
(NPD) Pro gra m
1. 5S Ma rketin g
Prom o tions /
Sa les
Are the se SM ART?
- Tr ade
p ub lication s
- Sp on sor at
T ra de Sho ws
Initiative 5
Initiative 4
1 . Exce edin g
Cu stom e rs'
Ex ecta tions ,
p
Outsta nd ing Ser v
ice
How
- Ke y rd
wo
Re sea rch
- Cr eate
PPC
keywor ds
tha t go
dir ectly to
pa ge
5. Ne w Prod uct
Develo pm ent
Affiliat e
Prog ram
Focus 4
Wh y
- Wha t is
5S? o n th e
Hom ep ag e
- Ad d a link
to Wha t is
5S on t he
Hom ep age
- Add th e
88 84L ean 5S on
all p age s
O bje ctiv e/G oa l
- Bu ild
Da taba se
- Get
Per mis sion
- F ind L ist of
Le an
Cha mp ions
/SSBB
- An nou nce me nts
- Pro mo tion s
Refin e NPD
Prog ra m
O bje ctiv e/G oa l
- Cus tom er
Apr reci ation
Day, etc.
- Get Ma iling
Lists from
Lea n
So urce s
Advertis ing
4 . 5S Move
W bs ite
e
Est im ate d Co st s
- Cu sto me r
Satisfa ction
Surveys
- Ad v rtise on
e
L ea n re lated
Site s
4. Outs tan ding
Pr ood ucts
- Cr ea te a
Prom o tiona l
Cale nd ar
- Voice o f
Cus tom er
Surveys
- Po stca rd
Ca mp aig n
Initiative 1
Affilia te
Pro gra m
Est ima ted Co sts
- Cu stom e r
Satisfa ction
Surveys
Initiative 3
Initiative 2
4. 5S Move
Web site
First Le ve l Str ate gie s
2. 5S Ne w
Prod uct
Develop m ent
(NPD) Pro gra m
1. 5S Ma rketin g
Prom o tions /
Sa les
Cu sto me r
Sa tisfa ction
Are the se SM ART?
- Tr ade
p ub lication s
- Sp on sor at
T ra de Sho ws
3 . Outs tand ing
Staffin g an d
Facilit ies
Enviro nm en t
2. Fa nta stic
Ma rketi ng
- Ad v rtis e on
e
Lea n re late d
Site s
Initiative 5
5 . New Prod uct
Develo pm en t
Initiative 4
Pay-pe rClick (PPC)
First Le ve l Str ate gie s
1 . Exce edin g
Cu stom e rs'
Ex ecta tions ,
p
Outsta nd ing Ser v
ice
- L inks
- Su bd om ain s
with Ar ticles- Meta Tag s
- Tr ade
pub licatio ns
- Spon so r at
Tra de Sh ows
4. Ou tsta ndin g
Proo du cts
3 . W bsite
e
Red esig n
Keywor ds
Wh y
Ad vertis ing
- Su bm it
Web site to
Sea rch
- Add a
Eng ine s Usefu l
L inks Page
- Pag e of
Com pa nies
that use us
and a lin k
back to the ir
sites
Se ar ch
En gin e
Optim ization
(SEO )
Sec ond L eve l Str at egie s
Affiliat e
Prog ram
- Ha v the
e
- Ad Opt- in pr odu ct
butto n o n
im age s
pag es and op en in a
at che ckou t se par ate
wind ow
- Au tom atically
Calcu late
Sh ipp ing
Cos ts
Are the se SM ART?
e ma il
Cam paig n
How
O bje ctiv e/G oa l
5. Ne w Prod uct
Develo pm ent
4 . 5S Move
W bs ite
e
- Add PPC
T rackin g
Co de to
Web pag es
- Ke y rd
wo
Re sea rch
- Cr eate
PPC
keywor ds
tha t go
dir ectly to
pa ge
Pr om otio ns
Sec ond L eve l Str at egie s
Pa y per C lick (PPC)
First Le ve l Str ate gie s
3. Web site
Re de sign
Ke y rd s
wo
Est im ate d Co st s
- Cu sto me r
Satisfa ction
Surveys
- Ad v rtise on
e
L ea n re lated
Site s
4. Outs tan ding
Pr ood ucts
How
Are the se SM ART?
- Tr ade
p ub lication s
- Sp on sor at
T ra de Sho ws
Sea rch
Eng ine
Optim izatio n
(SEO)
em ail
Cam pa ign
- Wha t is
5S? o n th e
Hom ep ag e
- Ad d a link
to Wha t is
5S on t he
Hom ep age
- Add th e
88 84L ean 5S on
all p age s
3. Ou tstan ding
Sta ffing a nd
F acilities
Environ me nt
2 . Fan tas tic
Mar ketin g
2 . 5S New
Pr od uct
De v lop me nt
e
( NPD) Prog ram
1. 5S Mar ketin g
Prom ot ions /
Sale s
Cu stom e r
Sa tisfacti on
Ta ct ics
- Bu ild
Da tab ase
- Get
Per m issio n
- F ind List o f
Le an
Ch am pion s
/SSBB
- Anno unce m ents
- Pr om otio ns
Prom otio ns
Refin e NPD
Prog ra m
Obje ctiv e/G oa l
- Cu stom e r
Ap rre ciatio n
Day, etc.
- Get M ailing
Lists fro m
Lea n
So urc es
Cu sto me r
Sa tisfa ction
Ta ct ics
- Crea te a
Pro mo tion al
Ca lend ar
- Voice of
Cus tom er
Surveys
- Po stca rd
Ca mp aig n
3 . Outs tand ing
Staffin g an d
Facilit ies
Enviro nm en t
2. Fa nta stic
Ma rketi ng
2. 5S Ne w
Prod uct
Develop m ent
(NPD) Pro gra m
1. 5S Ma rketin g
Prom o tions /
Sa les
Advertis ing
Wh y
Est im ate d Co st s
- Cu sto me r
Satisfa ction
Surveys
1 . Exce edin g
Cu stom e rs'
Ex ecta tions ,
p
Outsta nd ing Ser v
ice
First Le ve l Str ate gie s
Refin e NPD
Prog ra m
Affilia te
Pro gra m
Wh y
Ad vertis ing
Wh y
Affiliat e
Prog ram
W bs ite
e
Ta ct ics
5. Ne w Prod uct
Develo pm ent
4 . 5S Move
Pa y per C lick (PPC)
Ke y rd s
wo
Sec ond L eve l Str at egie s
O bje ctiv e/G oa l
4. Outs tan ding
Pr ood ucts
3. Web site
Re de sign
Sea rch
Eng ine
Optim izatio n
(SEO)
em ail
Cam pa ign
Sec ond L eve l Str at egie s
2. 5S Ne w
Prod uct
Develop m ent
(NPD) Pro gra m
Prom otio ns
Are the se SM ART?
Ta ct ics
3 . Outs tand ing
Staffin g an d
Facilit ies
Enviro nm en t
2. Fa nta stic
Ma rketi ng
How
1 . Exce edin g
Cu stom e rs'
Ex ecta tions ,
p
Outsta nd ing Ser v
ice
Wh y
Sec ond L eve l Str at egie s
First Le ve l Str ate gie s
O bje ctiv e/G oa l
Weak
Cu sto me r
Sa tisfa ction
Web site
First Le ve l Str ate gie s
How
- Po stca rd
Ca mp aig n
- Bu ild
Da taba se
- Get
Per mis sion
- F ind L ist of
Le an
Cha mp ions
/SSBB
- An nou nce me nts
- Pro mo tion s
Strategy 3
1. 5S Ma rketin g
Prom o tions /
Sa les
4. 5S Move
Pay-pe rClick (PPC)
Keywor ds
1 . Excee ding
Cu stom er s'
Ex ectatio ns ,
p
Ou tsta ndin g Ser v
ice
Ta ct ics
Ta ct ics
- Cr ea te a
Prom o tiona l
Cale nd ar
- Cus tom er
Apr reci ation
Day, etc.
- Get Ma iling
Lists from
Lea n
So urce s
Strong
3 . W bsite
e
Red esig n
Se ar ch
En gin e
Optim ization
(SEO )
Est ima ted Co sts
- Voice o f
Cus tom er
Surveys
Very Strong
e ma il
Cam paig n
Pr om otio ns
- Cu stom e r
Satisfa ction
Surveys
Strategy 2
5 . New Prod uct
Develo pm en t
Sec ond L eve l Str at egie s
2 . 5S New
Pr od uct
De v lop me nt
e
( NPD) Prog ram
1. 5S Mar ketin g
Prom ot ions /
Sale s
Cu stom e r
Sa tisfacti on
Are the se SMART?
Strategy 1
4. Ou tsta ndin g
Proo du cts
Wh y
First Le ve l Str ate gie s
Sec ond L eve l Str at egie s
Department 5
Department 6
Target 6
Target 7
Target 8
Department 3
Department 4
Target 4
Target 5
Key Players
Department 1
Department 2
Target 1
Target 2
Target 3
Focus 1
Focus 2
Focus 3
Focus 4
Initiative 1
3. Ou tstan ding
Sta ffing a nd
F acilities
Environ me nt
2 . Fan tas tic
Mar ketin g
Ta ct ics
Initiative 4
Initiative 3
Initiative 2
1 . Excee ding
Cu stom er s'
Ex ectatio ns ,
p
Ou tsta ndin g Ser v
ice
O bje ctiv e/G oa l
Initiative 6
O bje ctiv e/G oa l
Initiative 6
Initiative 5
2 . 5S New
Pr od uct
De v lop me nt
e
( NPD) Prog ram
1. 5S Mar ketin g
Prom ot ions /
Sale s
3 . W bsite
e
Red esig n
4. 5S Move
Pr om otio ns
Ta ctic s
- Cr ea te a
Prom o tiona l
Cale nd ar
- Voice o f
Cus tom er
Surveys
- Cus tom er
Apr reci ation
Day, etc.
- Get Ma iling
Lists from
Lea n
So urce s
Strategy 1
Very Strong
Se ar ch
En gin e
Optim ization
(SEO )
Keywor ds
Pay-pe rClick (PPC)
Web site
Affilia te
Pro gra m
Advertis ing
Est ima ted Co sts
- Cu stom e r
Satisfa ction
Surveys
- Po stca rd
Ca mp aig n
e ma il
Cam paig n
- Bu ild
Da taba se
- Get
Per mis sion
- F ind L ist of
Le an
Cha mp ions
/SSBB
- An nou nce me nts
- Pro mo tion s
Refin e NPD
Prog ra m
Why
Department 5
Cu stom e r
Sa tisfacti on
Are the se SMART?
Department 6
Department 3
Department 4
Key Players
Department 1
Department 2
Target 6
Target 7
Target 8
Target 4
Target 5
Target 1
Target 2
Target 3
Focus 1
Focus 2
Focus 3
Focus 4
Se co nd Lev el St ra teg ies
Initiative 1
- Wha t is
- Ke y rd
wo
- Add PPC
5S? o n th e
T rackin g
Re sea rch
Hom ep ag e
Co de to
- Cr eate
- Ad d a link
Web pag es
PPC
to Wha t is
keywor ds
5S on t he
tha t go
Hom ep age
dir ectly to
- Add th e
pa ge
88 84L ean 5S on
all p age s
- Ha v the - Su bm it
e
- Ad Opt- in pr odu ct
Web site to
butto n o n
Sea rch
im age s
- Add a
pag es and op en in a Eng ine s Usefu l
at che ckou t se par ate
L inks Page
wind ow
- Au tom atically
Calcu late
Sh ipp ing
Cos ts
- Pag e of
Com pa nies
that use us
and a lin k
back to the ir
sites
- Tr ade
pub licatio ns
- Spon so r at
Tra de Sh ows
- Ad v rtis e on
e
Lea n re late d
Site s
- Su b- L inks
d om ain s
with Ar ticles- Meta Tag s
Strategy 2
Strong
Strategy 3
- Crea te a
Pro mo tion al
Ca lend ar
- Voice of
Cus tom er
Surveys
- Cu stom e r
Ap rre ciatio n
Day, etc.
- Get M ailing
Lists fro m
Lea n
So urc es
Sea rch
Eng ine
Optim izatio n
(SEO)
3. Web site
Re de sign
Ke y rd s
wo
Pa y per C lick (PPC)
Affiliat e
Prog ram
Ad vertis ing
- Bu ild
Da tab ase
- Get
Per m issio n
- F ind List o f
Le an
Ch am pion s
/SSBB
- Anno unce m ents
- Pr om otio ns
Refin e NPD
Prog ra m
- W at is
h
- Keywor d
- Add PPC
- Auto m at5 S? on the
Tr acking
ica lly
Rese ar ch
Ho m epa ge
Cod e to
Ca lcula te
- Crea te
- Add a link
Webp age s
Ship pin g
PPC
Co sts
to Wha t is
ke y rds
wo
5S on the
- Pa ge of
th at go
Hom e pag e
Co m pan ies
d irectly to
- Add the
th at u se u s
p age
8 88a nd a link
4 Lea n5 S o n
b ack to their
a ll pa ges
s ites
- Have th e - Sub mit
- Ad Op t-in p ro duct
Webs ite to
- Sub - L inks
bu tton on
Sear ch
im a ges
- Add a
do m ains
pa ges an d o pe n in a
Engin es
Us eful
with Article s- M eta T ags
at ch ecko ut s ep ara te
Lin ks Pa ge
win do w
3 . Outs tand ing
Staffin g an d
Facilit ies
Enviro nm en t
2. Fa nta stic
Ma rketi ng
2. 5S Ne w
Prod uct
Develop m ent
(NPD) Pro gra m
1. 5S Ma rketin g
Prom o tions /
Sa les
Cu sto me r
Sa tisfa ction
Prom otio ns
Are the se SM ART?
- Tr ade
p ub lication s
- Crea te a
Pro mo tion al
Ca lend ar
- Voice of
Cus tom er
Surveys
- Cu stom e r
Ap rre ciatio n
Day, etc.
- Po stca rd
Ca mp aig n
- Get M ailing
Lists fro m
Lea n
So urc es
em ail
Cam pa ign
Sea rch
Eng ine
Optim izatio n
(SEO)
4. Outs tan ding
Pr ood ucts
3. Web site
Re de sign
Ke y rd s
wo
Pa y per C lick (PPC)
5. Ne w Prod uct
Develo pm ent
4 . 5S Move
W bs ite
e
Affiliat e
Prog ram
Ad vertis ing
Est im ate d Co st s
- Cu sto me r
Satisfa ction
Surveys
- Sp on sor at
T ra de Sho ws
- Ad v rtise on
e
L ea n re lated
Site s
1 . Exce edin g
Cu stom e rs'
Ex ecta tions ,
p
Outsta nd ing Ser v
ice
How
Obje ctiv e/G oa l
4 . 5S Move
W bs ite
e
Est imate d Co st s
- Cu sto me r
Satisfa ction
Surveys
- Po stca rd
Ca mp aig n
em ail
Cam pa ign
- Bu ild
Da tab ase
- Get
Per m issio n
- F ind List o f
Le an
Ch am pion s
/SSBB
- Anno unce m ents
- Pr om otio ns
Refin e NPD
Prog ra m
Why
Prom otio ns
Ta ctic s
Cu sto me r
Sa tisfa ction
Firs t L eve l St rat egie s
5. Ne w Prod uct
Develo pm ent
Se co nd Lev el St ra teg ies
4. Outs tan ding
Pr ood ucts
How
2. 5S Ne w
Prod uct
Develop m ent
(NPD) Pro gra m
1. 5S Ma rketin g
Prom o tions /
Sa les
Are the se SMART?
Ta ctic s
3 . Outs tand ing
Staffin g an d
Facilit ies
Enviro nm en t
2. Fa nta stic
Ma rketi ng
Why
Se co nd Lev el St ra teg ies
Firs t L eve l St rat egie s
Obje ctiv e/G oa l
Weak
1 . Exce edin g
Cu stom e rs'
Ex ecta tions ,
p
Outsta nd ing Ser v
ice
- W at is
h
- Keywor d
- Add PPC
- Auto m at5 S? on the
Tr acking
ica lly
Rese ar ch
Ho m epa ge
Cod e to
Ca lcula te
- Crea te
- Add a link
Webp age s
Ship pin g
PPC
Co sts
to Wha t is
ke y rds
wo
5S on the
- Pa ge of
th at go
Hom e pag e
Co m pan ies
d irectly to
- Add the
th at u se u s
p age
8 88a nd a link
4 Lea n5 S o n
b ack to their
a ll pa ges
s ites
- Have th e - Sub mit
- Ad Op t-in p ro duct
Webs ite to
- Sub - L inks
bu tton on
Sear ch
im a ges
- Add a
do m ains
pa ges an d o pe n in a
Engin es
Us eful
with Article s- M eta T ags
at ch ecko ut s ep ara te
Lin ks Pa ge
win do w
- Tr ade
p ub lication s
- Sp on sor at
T ra de Sho ws
- Ad v rtise on
e
L ea n re lated
Site s
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