Top Technology Trend

이 저작물은 크리에이티브 커먼즈 코리아 저작자표시-비영리-동일조건변경허락 2.0 대한민국 라이센스에 따라 이용하실 수 있습니다.
Top Technology Trend
November, 2014
5throck
SungHyuk Park

Agenda
1
Battle at Fingertips – Mobile Device
Kingdom Breakdown – Mobile App
Everything Linked – IoT
True Automobile – Connected Car
Ghost in the Shell – Artificial Intelligence
Lightware – Cloud Computing
Connected World – Network
Service Revolution – Zero Marginal Cost Society
De-Centralization – Sharing Economy
Next Transaction – Commerce
milos milosevic

Mobile Device – China Market Share
2
Source: Smart phones, China, units by vendor, Q2 2014 by Counterpoint Research (http://www.canalys.com/chart/index.html#display-289)
13.8%
12.2%
12.0%
11.7%
10.9%
39.3%
Xiaomi
Samsung
Lenovo
Yulong
Huawei
Others
Source: http://cdn.ndtv.com/tech/images/gadgets/xiaomi_mi_3_india_launch.jpg

Mobile Device – India Market Share
3
Source: India, units by vendor, Q2 2014 Counterpoint Research (http://trak.in/tags/business/2014/08/05/micromax-india-xiaomi-china-beat-samsung/)
25.3%
19.1%
5.9%
4.3%
4.0%
41.4%
Samsung
Micromax
Karbonn
Motorola
Nokia
Others
Smartphone
17%
14%
11%
9%
6%
43%
Micromax
samsung
Nokia
Korbona
Lava
Others
Handset

Mobile Device – Who is next owner?
4
Source: http://news.hankyung.com/nas_photo/201309/AA.7871419.1.jpg

Mobile Device – Lenovo + Motorola
5
Source: http://3.bp.blogspot.com/- Dq0azgjzdnM/UupZfqUQcDI/AAAAAAAAru0/I7JcXAz5RQw/s1600/Signing_Handshake_-_Kit_Kat_a.jpg
Source: http://cdn2.vox- cdn.com/thumbor/1RVxVbuwleo3Saj3wwDLIBJzdac=/0x28:819x489/1200x675/cdn0.vox- cdn.com/uploads/chorus_image/image/43063618/motorolalenovo.0.0.jpg

Mobile Device – Watch
6
Source: http://http://images.kbench.com:8080/ kbench/article/2014_03/k131998p1n1- s.jpg
Source: http://en.mobi4all.com/wp- content/uploads/2014/05/lg_gwatch_teaser.jpg
Galaxy
Gear Fit
LG
G Watch
Source: http://www.androidguys.com/wp- content/uploads/2014/03/silver_metal_600_00011.png
Motorola Moto 360

Mobile Device – KAIROS
7
Source: http://kairoswatches.com/

Mobile Device – GoPro
8
Source: http://goprohero3whiteedition.com/wp- content/uploads/2013/11/gopro-hero3-white-edition-plane.jpg
Source: http://en.wikipedia.org/wiki/GoPro

Agenda
9
milos milosevic

Mobile App – Top 5 Activities
10
Source: http://rack.3.mshcdn.com/media/ZgkyMDEzLzAzLzA2LzhjL3NtYXJ0cGhvbmVoLjZiMjg1LmpwZwpwCXRodW1iCTk1MHg1MzQjCmUJanBn/76e12d8c/f77/smartphone-hands.jpg
Source: Pew Internet Mobile (2013.05)
Social Networking
68%
Play Game
64%
Road Navigation
65%
Read online news
64%
Check Weather
77%

One-Way
Communication
Mobile App – KTF: Weather Widget
11
Source: http://cfs8.tistory.com/original/11/tistory/2008/09/24/09/18/48d9874c9072c

Mobile App – Weather Underground: Community
12
Source: https://play.google.com/store/apps/details?id=com.wunderground.android.weather

Mobile App – bitfinder
13
Source: http://bitfinder.co/index.html

Mobile App – Road Navigation: Korea Market
14
Source: Calcutta Communication
네비게이션 앱 랭킹 변화 (카테고리: 무료 – 교통, ’14.7.1 ~ 11.10 기준)
1
6
11
16
21
26
31
36
2014-07-01
2014-07-22
2014-08-12
2014-09-02
2014-09-23
2014-10-14
2014-11-04
김기사
맵피
아이나비
올레 내비

Mobile App – Road Navigation: Google Map (1/2)
15

Mobile App – Road Navigation: Google Map (2/2)
16

Mobile App – Music: Korea Market (1/2)
17
뮤직 앱 랭킹 변화 (카테고리: 무료 - 음악 및 오디오, 최고 매출, ’14.7.25 ~ 11.10)
1
3
5
7
9
11
13
15
17
19
21
2014-07-25
2014-08-08
2014-08-22
2014-09-05
2014-09-19
2014-10-03
2014-10-17
2014-10-31
카카오 뮤직
네이버뮤직
멜론
벅스
비트
밀크

Mobile App – Music: Korea Market (2/2)
18
뮤직 앱 랭킹 변화 (카테고리: 무료 - 음악 및 오디오, 최고 매출, ’14.9.26 ~ 11.10)
1
2
3
4
5
6
7
8
9
10
2014-09-26
2014-10-03
2014-10-10
2014-10-17
2014-10-24
2014-10-31
2014-11-07
카카오 뮤직
네이버뮤직
멜론
비트
밀크

Apple
Mobile App – Music: Global Market
19

Mobile App – Messaging: Telegram
20
Source: http://www.telegramdownload.com/wp-content/uploads/2014/02/descargar-telegram.jpg

Mobile App – Messaging: VYSK Communications
21
Source: http://cnet3.cbsistatic.com/hub/i/r/2014/04/23/2db3180c- 71eb-4dba-ae56- e0c49b8cc0c7/thumbnail/770x433/956f30970a6ed2ad2e9aed53e184ae61/vysk-qs1-1446-001.jpg
Source: http://cnet4.cbsistatic.com/hub/i/r/2014/04/23/84fa9478-2c3e-42ae-a280- 041d33b436c8/thumbnail/770x433/4db224f17cbbcdf08a8b1994beb19431/vysk-qs1-1462- 006.jpg

Mobile App – Messaging: Facebook Messenger
22
Source: https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xap1/t39.2365-6/851588_539915776096652_1840607131_n.jpg

23
Source: http://www.aisquared.com/blog/wp- content/uploads/2010/09/face-time-iphone-4.jpg
Mobile App – Messaging: Apple Facetime & Google Hangout
Source: http://webconferencing- test.com/img/solutions/google_hangout_free/screenshots/google_hangout_screenshot01_orig.png

Agenda
24
milos milosevic

IoT (Internet of Things) – “I See You”
25
Source: http://pds18.egloos.com/pds/201005/26/88/a0111588_4bfbf5b6016d0.jpg
Source: http://cfs16.tistory.com/image/32/tistory/2010/09/25/07/05/4c9d20c086ed0

IoT – Google: NEST + Dropcam
26
Source: http://www.nestthermostatcoupon.net/wp- content/uploads/2013/11/the-nest-thermostat.jpg
Source: http://www.sonicorp.ca/wp-content/uploads/2014/05/Dropcam.jpg

IoT – Vessyl
27
Source: http://www.myvessyl.com/

IoT – Disneyland: Glow With the Show
28
Source: http://magicalfamilyadventures.com/wp- content/uploads/2012/12/tumblr_m5h8q8aW4K1rr8dn9o1_1280.jpg
Source: http://f03.parkscout.com/01/05/48239ca1d22e2aa2-6_12_DCAMR_-0007.jpg

IoT – Odd Concepts: Video Search
29
Source: http://word11press.cafe24.com/wp- content/themes/Bulletin/scripts/timthumb.php?src=http://word11press.cafe24.com/wp-content/uploads/2012/05/matched-one.jpg&w=948&h=313&zc=1&q=100
Source: http://word11press.cafe24.com/wp-content/themes/Bulletin/scripts/timthumb.php?src=http://word11press.cafe24.com/wp- content/uploads/2012/05/my-dear.jpg&w=283&h=219&zc=1&q=100

Agenda
30
milos milosevic

Connected Car
31
Source: http://www.blogcdn.com/www.engadget.com/media/2009/11/nov61ubkdfo91x.jpg

Connected Car – Tesla Motors: The Model S Touchscreen Display
32
Source: http://b.vimeocdn.com/ts/432/637/432637619_640.jpg

Connected Car – Apple: CarPlay
33
Source: https://www.apple.com/ios/carplay/

Connected Car – Google: Driverless Car
34
Source: http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2014/5/28/1401248218099/ccf1c9be-b1a6-49d1-8269-63fe6f7dfbe8-460x276.jpeg

Connected Car – AUTOMATIC
35
Source: https://www.automatic.com/
Source: http://uncrate.com/p/2013/03/automatic- xl.jpg

Connected Car – Service Scenario
36
•실시간 주행거리 및 자가 차량진단 기반 최적의 오일 교환시기 분석
•오일 교환 일정 점검
•기존 오일 교환 일정 존재여부 확인
Big Data Analysis
솔루션
Mobile Device
Mobile App.
PRM
(Partner Relationship Management)
CRM (customer Relationship Management)
App Store
•실시간 오일 교환 정비소 안내
•최적의 정비소 검색 및 예약
Partnerships / Alliances
•정비 후 결제 및 로열티 포인트 적립
Network Infrastructure

Connected Car – More than Driving
37
Automobile
Maker
•Connected Car를 통한 자동차 시장에서의 경쟁력 강화
‒고객을 위한 다양한 Service 및 편의 제공에 따른 자동차 구매층 증가
Membership Card
•Moving Life Pattern 파악
‒고객(Driver)의 운전 및 소비, 여행, 취미 등에 pattern 분석을 통한 고객 segmentation 및 information 파악
•새로운 수익 창출을 통한 매출 기회 확대

Agenda
38
milos milosevic

Ghost in the Shell
39
Source: http://www.ixdaily.com/storage/article/3336305-353f5340.jpg

AI – Softbank: Pepper (1/2), the emotion-reading robot
40
Source: http://giantt.co.kr/wp-content/uploads/2014/06/Pepper-main.jpg
Source: http://cdn.softbank.jp/mobile/set/data/static/robot/special/pepper/img/p/pepper_section2.png

AI – Softbank: Pepper (2/2)
41
Source: http://lh6.ggpht.com/- DaTiK7NahnA/U5P33mfUS3I/AAAAAAAAEEc/UilUV7_tevM/w600- o/%2525EC%2525A0%252584%2525ED%252586%2525B5%2525EC%2525A0%252581%2525EC%25259D%2525B8%2525EB%2525A1%25259C%2525EB%2525B4%252587.jpg
Source: http://lh4.ggpht.com/- kSACnwTbqiU/U5P32XeXl6I/AAAAAAAAEEI/Yaeon4QH-vc/w600- o/%2525EA%2525B0%25259C%2525EC%25259D%2525B8%2525EC%25259A%2525A9%2525EB%2525A1%25259C%2525EB%2525B4%252587.jpg

AI – Smart Phone: Google Now vs. Cortana vs. Siri
42
Source: http://upload.wikimedia.org/wikipedia/ en/8/8f/Cortana_WP8.1.png
Source: http://droidlessons.com/wp- content/uploads/2013/05/Screenshot_ 2012-11-01-01-30-46.png
Source: http://www.extremetech.com/wp- content/uploads/2011/10/siri_understands.jpg

AI – The Movie: “Her”
43
Source: http://cdn.screenrant.com/wp-content/uploads/her-joaquin-phoenix-13.jpg
Source: http://www.androidguys.com/wp- content/uploads/2014/02/her.gif

AI – Learning from Nature: ACO (Ant Colony Algorithm)
44
Source: http://upload.wikimedia.org/wikipedia/commons/thumb/a/af/Aco_branches.svg/2000px-Aco_branches.svg.png

Agenda
45
milos milosevic

Cloud Computing – IAAS vs. PAAS
46
Source: http://1.bp.blogspot.com/- w9wURJQqxTc/UJjVWsajjtI/AAAAAAAABGY/nMdfn_nxkKA/s1600/aws-ec2-auto-scaling-external-cloudwatch- metric-diagram.png/
Source: http://xguru.net/wp- content/uploads/2013/08/b0012399_491079c7be19d.jpg

Cloud Computing – Amazon
47
Source: https://tctechcrunch2011.files.wordpress.com/2014/11/ dsc06023.jpg?w=1024&h=680
Source: http://www.rightscale.com/blog/sites/default/files/styles/large/public/2013priceredctionsproviderservice.png?itok=356iXcEE

Cloud Computing – Microsoft
48
Source: http://www.dotnetfoundation.org/Media/dotnet_logo.png
Source: http://tctechcrunch2011.files.wordpress.com/2014/11/visual-studio13.jpg?w=728
Free
Source: http://venturebeat.files.wordpress.com/2014/11/office_ devices.png?w=780

Cloud Computing – Security: SEWorks (Medusah)
49
Source: http://blogs-images.forbes.com/jenniferhicks/files/2014/05/Medusah4.jpg

Cloud Computing – Google Apps: Material Design
50
Source: http://tctechcrunch2011.files.wordpress.com/2014/06/googledesign.png?w=680&h=506
Source: http://editorial.designtaxi.com/news- material2606/1.png

Cloud Computing – Evernote
51
Source: http://rns0819c56a2lq76d4620mbbv0.wpengine.netdna-cdn.com/wp- content/uploads/2013/09/evernoteapp.png

Agenda
52
milos milosevic

Network – Facebook: buy drones to bring Internet to Africa
53
Source: http://media.philly.com/images/Screen+shot+2014-03-04+at+11.13.54+AM.png

Network – Google: Project Loon
54
Source: http://broadbandworldforum.files.wordpress.com/2013/11/google-project-loon-designboom00.jpg

Network – Google: Project Shield
55
Source: http://www.betanews.net/imagedb/thumb/2013/1022/d84e8c5e.jpg

Network – Innogs: Hydra
56
Source: http://www.innogs.com/images/hydra_02.gif

Agenda
57
milos milosevic

Zero Marginal Cost Society
58
Source: http://image.slidesharecdn.com/1-141001062612-phpapp01/95/the-zero- marginal-cost-society-1-638.jpg?cb=1412162929
Source: http://media.bizj.us/view/img/2992331/zeromarginalcost- bloomberg*580.jpg

3D Printing – New Revolution in Manufacturing
59
Source: http://images.bwbx.io/cms/2012-05- 02/0502_prosthetic_630x420.jpg
Source: http://www.blogcdn.com/www.engadget.com/media/2012/11/james-bond- skyfall-1960-aston-martin.jpg

3D Printing – Global Tax Issue
60
Source: http://cfile210.uf.daum.net/image/201472504EAE496532905E
Source: http://images.gizmag.com/hero/formlabs- form1-3d-printer-.jpg
Source: http://img.gawkerassets.com/img/18lun734mcf9vjpg/ku-xlarge.jpg

Automation – Websites Design: The Grid
61
Source: https://thegrid.io/

Automation – Music: Musicshake
62
Source: https://thegrid.io/
Source: http://sandbox.yoyogames.com/extras/image/name/san1/473/177473/musicshake_app.jpg
Source: http://d3gn8nwsftr4h9.cloudfront.net/img/info/youtube_info.png

Agenda
63
milos milosevic

Sharing Economy
64
Source: http://www.venturesquare.net/wp-content/uploads/2014/09/%EA%B3%B5%EC%9C%A0%EA%B2%BD%EC%A0%9C- %ED%95%9C%EA%B3%84%EB%B9%84%EC%9A%A9-%EC%A0%9C%EB%A1%9C-%EC%82%AC%ED%9A%8C-%EC%A7%84%EC%9E%85.jpg

Collaborative Consumption
65
Source: http://www.collaborativeconsumption.com/

Collaborative Consumption – Automobile Market
66
Source: http://2.bp.blogspot.com/-x9jMVzZFztc/UDXhdTBvO0I/AAAAAAAAAEU/CNJ1577avGg/s320/Car+sharing.jpg

Collaborative Consumption – AirBnB (1/2)
67
Source: http://go.bloomberg.com/tech- deals/files/2012/06/blog_Airbnb02.jpg
Source: http://gigaom2.files.wordpress.com/2012/09/airbnb-infographic.png

Collaborative Consumption – AirBnB (2/2): DCC Issue
68
Dynamic Currency Conversion (DCC)
Fee Issue

Collaborative Consumption – Uber (1/2)
69
Source: http://www.siliconbeat.com/wp- content/uploads/2013/08/uberlogo_large_verge_medium_landscape.png

Collaborative Consumption – Uber (2/2): Legal Issue
70
Source: http://o.aolcdn.com/dims- shared/dims3/GLOB/crop/2784x1854+0+0/resize/630x420!/format/jpg/ quality/85/http://hss- prod.hss.aol.com/hss/storage/midas/8db83a7d5affb55e9b781349e26af89e/200329106/6fbb5ca2ce0b4d5b9a34f18f27351d31.jpeg
Source: http://rack.3.mshcdn.com/media/ZgkyMDE0LzEwLzEwLzVkL3ViZXJwcm90ZXN0LmE3ZjY2LmpwZwpwCXRodW1iCTk1MHg1MzQjCmUJanBn/7a634534/bbe/uber-protest.jpg

Collaborative Consumption – Copyright: Fair Use
71
Source: http://wearephoenix.tumblr.com/post/78111467465/we-support-fair-use-of-our-music-we-were-upset-to
Liberation Music
Lawrence Lessig
YouTube
Phoenix
Lisztomania

Agenda
72
milos milosevic

Commerce – BangBang Theory
73
Source: http://image.wemakeprice.com/dealimg/201209/43189/c6e8a43c0a9ecca794b2eafa95b9ecf97561b716.jpg
Source: http://cfile25.uf.tistory.com/image/1557660B49C0A524043728

Commerce – The True of Omni Channel
74
Source: http://pds.joins.com/news/component/htmlphoto_mmdata/201410/21/htm_2014102122591650105011.jpg
IBM 플러리 부사장
•미국 소비자의 78%가 오프라인 쇼핑을 선호하며, 2013년 미국 소매 판매의 94%가 오프라인 쇼핑으로 이루어짐
–물건을 손에 잡고 촉감을 느끼며, 세세한 디테일을 확인하고자 하는 소비자의 욕구를 대체하기 어려움
–오프라인 상점들은 최신 기술을 활용하여 매장 내에서의 소비자 경험을 향상시키기 위해서 노력하고 있으며, 이를 통해 온라인 쇼핑의 한계인 guessing game (사이즈, 재질 등)을 제거할 수 있음
•이로 인해 Amazon.com과 같은 온라인 소매의 강자도 오프라인 매장을 설립(뉴욕 멘하탄에 출점)하고 있으며, 온라인에서 구매한 것을 오프라인 매장에서 받거나 환불하는 등, 온라인과 오프라인을 결합한 소매업체들의 매출이 향상됨
•또한, 거래 기반(transaction-based)에서 관계 기반(relationship- based)으로 진화함에 따라 미국 소비자들은 단순히 구매할 물품 이상의 것을 원하며, 온라인 전용 소매업체의 경우 소비자들이 요구하는 unique brand experience를 제공하는데 한계가 있음
Source: TechCrunch: - Why Online Retailers Continue To Open Brick-And-Mortar Stores

Commerce – entertainment: O2O (Offline to Online)
75
Source: https://media.entertainment.com/media/coupon/images/products_book.png
Source: https://media.entertainment.com/media/coupon/images/mobile/mobilescreen. png

Commerce – In-store traffic is down, but the spirit of spending is up
76
Source: Google/Google Shopper Marketing Agency Council/M/A/R/C, "Mobile In-Store Research," April 2013.

Commerce – Online information can propel people to shop in-store
77
Source: https://www.thinkwithgoogle.com

Commerce – Turning your shopper's smartphone into the best sales associate
78

Commerce – A store tailored to the savvy shopper
79

Commerce – Platform Strategy
80
Source: http://fishers-photos.funcityfinder.com/files/2010/01/fishers-train-station-platform- 742772.jpg-JPEG-Image-600x400-pixels.jpg
Source: http://images.fineartamerica.com/images- medium-large/bench-on-train-platform-john-short.jpg

Commerce – Magento: Ecommerce Software & Platform
81
Source: http://magento.com/
Source: http://gpspublicrelations.com/wp-content/uploads/2013/06/magento- banner.png

Commerce – Shippo: Specialized in Niche Market
82
Source: https://goshippo.com/

Commerce – Massdrop: the bigger, the better
83
Source: https://www.massdrop.com
Source: https://www.massdrop.com/buy/imsto-pbt-keycaps-with-hangul

Commerce – Technology
84
Promotion
Order
Payment
Delivery
Search
Open Source
Analytics

Commerce – Promotion: Shopkick
85
Source: http://tctechcrunch2011.files.wordpress.com/2013/11/screen-shot-2013-11-20-at-13-49- 29.png?w=758&h=537
Source: http://media.idownloadblog.com/wp- content/uploads/2014/01/shopkick.png

Commerce – Order: Amazon Dash
86
Source: http://o.aolcdn.com/hss/storage/midas/d9d6a95e432625048a16d460a1cbac26/200009210/amazon-dash.jpg
Source: https://gigaom2.files.wordpress.com/2014/04/amazon- dash-3.png

Commerce – Payment: Paypal Beacon
87
Source: http://i2.wp.com/aal-productz.com/wp-content/uploads/2013/09/vlcsnap-2013-09-10- 10h37m59s1493.png?resize=500%2C281
Source: http://cdn1.tnwcdn.com/wp- content/blogs.dir/1/files/2013/09/paypal-sign- 645x250.jpg

Commerce – Open Source: Gilt Groupe
88
Source: http://38.media.tumblr.com/ac0c5bb1f22db78617ce191959973b6d/tumblr_ne8anqJJ471qgexq2o1_r2_1280.jpg

Commerce – Store Analytics: RetailNext
89
Source: http://retailnext.net/

Commerce – Cross Border Commerce
90
Source: http://i1093.photobucket.com/albums/i425/goodange/04%20New%20Library/shesmiss/0003_zpsb0d7806d.jpg
Source: http://cfile25.uf.tistory.com/image/253A733752D087C217007D

Commerce – Cross Border Commerce: Tax & Price (1/2)
91
Source: 조선일보, "中시장 열려"… 밥솥·화장품·엔터株 펄펄
Source: http://www.epochtimes.co.kr/

Commerce – Cross Border Commerce: Tax & Price (2/2)
92
Korea
USA

Commerce – Cross Border Commerce: AliExpress
93
Source: http://mbrandbuy.com/wp-content/uploads/2014/01/wpid-Aliexpresscom-Review.jpg

Commerce – Cross Border Commerce: Weather & Season
94
Temperature
Source: http://www.wolframalpha.com/
Beijing
Qingdao
Shanghai

Commerce – Cultural Difference: Starbucks (1/2)
95
Source: http://cfile23.uf.tistory.com/image/ 274AAA33538872EA188783
Source: http://img.koreatimes.co.kr/upload/newsV2/images/5-450(2).jpg
Source: http://cfile9.uf.tistory.com/image/24506442538A19F02808C0

Commerce – Cultural Difference: Starbucks (2/2)
96

Commerce – Customer Experience : IKEA Restaurant
97
Source: http://munchkie.files.wordpress.com/2011/11/img_0712.jpg
Source: http://2.bp.blogspot.com/_- pGw8tyU1lY/TFahY8wuBaI/AAAAAAAABg0/4SErQeNrmJg/s1600/IMG_0005.jpg

여기에 사용된 이미지들은 CCL(Creative Commons License)이 적용된 경우에는 해당 표기에 맞게, 그렇지 못한 경우에는 개별 이미지들에 대한 소스를 표기하였습니다. 각 이미지에 대한 소유권은 개별 저자들에 있음을 밝힙니다.
끝까지
경청해주셔서 감사합니다.

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