A basic overview of social media measuring tools for calculating ROI including Hootsuite, Bit.ly, Radian6. The powerpoint presentation is not specific for the real estate industry and focussing primarily on tracking Twitter traffic. Also included is a brief case study of a hotel Facebook campaign.

1. Measuring ROI for Social Media and Online Marketing for Real Estate December 1, 2009

2. About Me Chris Breikss President, 6S Marketing Founded 6S in 2001, 24 employees Expert in SEO, SEM, Social Media Worked With 400+ Clients Speak, Sponsor & Attend Industry Events Across North America Helped launch the first city crowdsourcing experiment with Foursquare in Vancouver

3. Social Media Challenges Succeeded in maximizing search results for SEO & SEM, now what? We’re trying Twitter and Facebook but are we getting R.O.I.? We’re not really using YouTube or Flickr… yet We’re not engaging in conversations with our target audience

4. Social Media Winners Polygon Homes 600+ Fans on Facebook 1300 Followers on Twitter On YouTube, Flickr, LinkedIn Not just participating, but leading the conversation

7. Twitter

8. Twitter Measurement Number of @ replies Re-tweets # of followers Traffic to your website (conversions, sales, leads) Links back to your website (good for SEO!)

9. Twitter R U Interesting? Are you engaging in conversation? Are you a me me? Are you measuring your Twitter traffic? What’s your conversion rate from Twitter?

10. Measuring Twitter Tools Hootsuite Radian6 Bit.ly URL shortener Popularity: Klout, Twitalyzer, TwitterGrader

11. Measuring Twitter Photo from Jeff Pulver's 140 Characters Conference on Twitter (140conf) - June 2009 (cc) David Berkowitz www.marketersstudio.com

12. Measuring Twitter Hootsuite Schedule Tweets Better than Tweetdeck (IMHO) Stats Quick, dirty, easy, simple Vancouver company

13. Hootsuite

14. Measuring Twitter Bit.Ly URL shortener Ties into Twitter API No Frame, 301 redirect Stats

15. Bit.Ly

16. Social Media Measurement Google URL Builder Link social media efforts w/ Google Analytics Track social media traffic as campaigns Identify which Tweets are driving… Conversions, traffic, business

17. Google URL Builder

18. Radian6

19. Social Media Measurement Radian6 $600-$1500 per month (approx.) Metrics like sentiment, engagement, reach, inbound links, vote count or comment count Social CRM and analytics integration Canadian owned and operated (for now)

21. Opus Hotel Facebook Challenge Succeeded in maximizing search results for SEO & SEM, now what? Elixir Restaurant & Opus Bar had good reviews but needed in increase restaurant/bar reservations Not effectively utilizing popular online communications tools Not engaging in conversations with their target audience

22. Opus Hotel Facebook Solution Facebook was an obvious first choice; now with over 300 million users in 170 countries Set-Up a Facebook Business Page incorporating FBML, music, videos, and consulting on writing posts, how to build fan base and best practices on updating and maintaining the page to ensure long term results Facebook Ads were also created to promote events, hotel promotions to specific target markets; such as Valentine Day party advertisements which targeted, 20-40 yrs old, single, and live in Vancouver.

23. Opus Hotel Facebook Results 2500 Facebook Fans in a little over 1 year Facebook Page receives 150-400 pageviews per week Facebook event invites generate results, and business

25. Opus Hotel Facebook What they did next: Photo Contest

26. Facebook Sleep Where the Stars Sleep Contest Challenge Promote Opus Hotel being the official hotel sponsor for the MMVAs

27. Facebook Sleep Where the Stars Sleep Contest Solution Photo contest of you in your "red carpet ready" pose

28. Facebook Sleep Where the Stars Sleep Contest Results Fan interactions from June 22 to July 24, 2009 41 photos uploaded with a minimum of 8,200 impressions 275 likes added to the photos with a minimum of 55,000 impressions 337 comments were posted on the photos with a minimum of 67,400 impressions 5,709 page views, a 93% month over month increase in total page views An increase of 159 fans, this represents a 156% month over month average increase in fans

29. Facebook Sleep Where the Stars Sleep Contest For every individual interaction made by a fan on the Opus Hotel Facebook page, on average an additional 200 people received an impression related to the Opus profile through Facebook feed distribution Supported by Twitter Minimum of 10,000 impressions 50+ Tweets about the contest 643 clicks on links to the contest

30. Thank You Chris Breikss chris@6Smarketing.com @chrisbreikss @6S_Marketing