2. About Me President, 6S Marketing Founded 6S in 2001 (10 years!) Expert in SEO, SEM, and Social Media Speaks at, sponsors, and attends industry events across North America
3. Our Team 6S Marketing Skilled, dedicated and industry-savvy team of 25 employees Project managers have 4 to 10+ years SEM experience Worked with 400+ clients BC’s Top Ten company to work for in 2010 (BC Business Magazine)
4. Agenda Facebook Twitter LinkedIn Email Marketing Blogs Social Media Strategy Examples in the Legal Industry Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
5. Objectives Principles of social media Keys to social media Social media solutions offering the greatest ROI Ethical, liability and practicality Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
6. Goals Increase brand awareness Drive traffic to the website Increase client contact and engagement Streamline online marketing efforts Increase billable hours Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
7. Principlesof social media Relationship Engagement Strategic networking Establishing a word of mouth reputation Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
8. Keys tosocial media Listening Offering value Establishing trust Engaging in existing conversations Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
9. Solutions withthe greatest ROI Blogs and RSS Feeds LinkedIn Twitter Facebook Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
10. “Facebook facilitates the sharing of information through the social graph, the digital mapping of people's real-world social connections.”
13. 42% of the North American population has a Facebook account
14. One in every 13 people on the entire planet is on Facebooksource: Social Media Today Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
18. More than 30 billion pieces of content (links, news stories, blog posts, notes, photo albums, etc.) are shared each monthsource: Facebook Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
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20. People who use Facebook on their mobile devices are twice as active on Facebook than non-mobile users
21. There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products source: Facebook Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
39. Who. What. When. And Now WHERE. Facebook – with its population of 500 million plus – offers an invaluable marketing opportunity in the form of Places.” Kevin Barenblat, CEO, Context Optional “ Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
84. “Being on LinkedIn puts you in the company of people with impressive credentials: The average member is a college-educated 43-year-old making $107,000. More than a quarter are senior executives.” JessiHempel, Fortune Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
101. Answering – gets you a reputation and lets others learn your expertise
102. Look for interesting people and questionsChris Breikss, President | Law Firm Social Media: Do’s and Don’ts
103. Status updates Recommendations Answers Follow companies Useful Tools on LinkedIn Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
116. Use your email database to help seed your social media accounts
117. Transition them over to each social network using campaigns specifically targeted at themChris Breikss, President | Law Firm Social Media: Do’s and Don’ts
121. A Facebook advertising campaign can dramatically expedite the process of building fans and likes
122. Automated software can help for Twitter such as Tweet Adder - tweetadder.com (but be careful with this)Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
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128. MailChimpwill even pull in pictures into MailChimp Faces to segment your lists and “put a face to that email”Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts
136. In the open and transparent age of social media, blogs are vital for reputation management
137. Proper blog integration, distribution and strategy is vital to the success of any corporate blogging initiativeChris Breikss, President | Law Firm Social Media: Do’s and Don’ts
• The principles of Social Media: relationship, engagement, strategic networking, and establishing a word of mouth reputation• The keys to Social Media: Listening, offering value, establishing trust, and entering existing conversations• Social Media solutions offering he greatest ROI: RSS Feeds, LinkedIn, Blogs, Twitter, and Face book• Ethical, liability and practical concerns. How the benefits outweigh the risks - know the risks they are important to the development of a Social Media Strategy.
