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2. Challenge
• Redesign www.dimolanka.com
• Provide relevant, engaging digital web 2.0 solution.
• Social Network Marketing Integration where necessary.

3. Site Evaluation
• Fixed width
– Size dosen’t fit screen size.
• Lacks design diversity based on content of site (CSR,
Brands etc. )
• Prominence of DIMO branding in pages.
• Integration of web 2.0 tech.
• Customer engagement ! collaboration ! R&D ! Testing
!!!

6. Individualistic
Involved
Independent
Informed
Soul of the New Consumer

10. yesterday’s media…
TV
PRESS
Magazines
Radio POS direct
Events Outdoor marketing

11. today’s media secondlife
location-based services
broadsheets widgets projection
mapping
packaging social networks walls
TV
gaming
Outdoor disruption
bluetooth jacking AdWords
spots marketing tags
product placement
radio
sponsorships
video magazines
facebook
social networks cable tv
public relations
Celebrity
spokespersons
rss
VOIP
events
appsgames
ambient
WIKI
Augmented reality Location based apps
MMS
blogs
relationship marketing flash banners POS

22. 7(8&93(:&+;<=&;%&>;<;:$0&;3&?$3@$A&

23. Internet Usage Growth
Internet usage in Sri Lanka
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" 1.8 Million connections as at June 30th 2010
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Demographic Profile
Internet usage by
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38%
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Internet usage by SEC Household Income
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26. Geographic Dispersion
Internet usage by Province Internet usage by District
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27. 850, 820 Reasons Facebook Audience
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• 578,000 people (84% of FB users) are aged 16 – 35 years
• 54,000 people (15%) aged >21 graduated from University
• 7,000 people aged 17 - 25 are currently in University
• 27,000 women(12%) & 29,000 men (7%) listed as ‘married’
• 81% of married women are aged 22 - 40

28. Recommended Process
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29. Flag Ship Brand – Digital Deployments

30. Web 2.0
Local portal for global brand. DIMO takes a secondary role. Engage with a limited
audience. Look & Feel to mirror international site.Buyers & Wannabes

32. Augmented Reality
Local portal for global brand. DIMO takes a secondary role. Engage with a limited
audience. Buyers & Wannabes
Invitations for the top end products. SLR McLaren, SLR
POS booths for product demos – colour, interior, hood
http://www.youtube.com/watch?v=flLfSlBwD6Y

33. Projection Mapping
Showcase Tech & Design capabilities
Event or showroom based (kiosk) deployments.
http://www.youtube.com/watch?v=MHSLWQBiTZk

34. Social Network Marketing
Integrate Facebook, Youtube and Flickr on home page.
Facebook: Engage Lankan Audience, Customer Service, Updates,
Invites, Location Based apps, Facebook connect.
Youtube: SL Mercedes TV, Product updates
Twitter: Customer Service
Flickr: PR updates, Image based updates
Blogsphere – Recruit bloggers for positive PR

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37. Holographic Animation POS
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38. Motion Based Apps – POS, Events & Sponsorships

39. Recommendations
• Implement web 2.0 design technologies
– Animated brand logos, dynamic banners.
• Integrate social media networking to engage.
– YouTube, Facebook, Flickr, twitter suggested.
• To be evaluated per brand/ corporate.
• Content Management System (CMS).
– Decide on functionality or
– Outsource Maintenance.
• Deploy bestest & latest
– Projection Mapping
– Augmented Reality
– Location Based Services

40. w o r k

41. 357 Galle Road, Colombo 04
T 234 5678 F 234 5679 e sat@sltnet.lk
Nalindra Godakanda
Marketing and
Communications Consultant
357 Galle Road, Colombo 04
T 234 5678 F 234 5679 e sat@sltnet.lk
357 Galle Road, Colombo 04
T 234 5678 F 234 5679 e sat@sltnet.lk

50. BREN SECURITY (PVT) LIMITED

51. !"#$%&'()*$%'(%+%,)-)+.'
Sri Lanka Handpicked Makara Resorts

52. /)0'1$.)'(%+%,)-)+.'
www.wataniya.mv -Managed for 6 months

54. /)0'1$.)'(%+%,)-)+.'
www.bravobravo.org

55. /)0'1$.)'(%+%,)-)+.'
www.louisdelmas26.com

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Process

65. offering

66. Approximate Costs
• Mercedes Benz Website!
Web design & development 250,000!
Social Media Network set up (FB, Twitter, youtube…) 30,000!
Monthly fee for Social Media Network Management !
& monitoring 15,000
• Projection mapping @ next event 800,000
• Augmented Reality app for invite 300,000
• 3D Holographic box + content development 850,000