How to use Facebook for fundraising Acquisition

No information about number of participants and survey period!
No information about number of participants and survey period!
No information about number of participants and survey period!
Online survey:3,522 respondents organizations ranging from small volunteer-lead groups tovery large multi-nationals, all based in North America, 24th Jan – 21st Feb 2012 www.NonprofitSocialNetworkSurvey.com
Online survey:3,522 respondents organizations ranging from small volunteer-lead groups tovery large multi-nationals, all based in North America, 24th Jan – 21st Feb 2012 www.NonprofitSocialNetworkSurvey.com
Online survey:3,522 respondents organizations ranging from small volunteer-lead groups tovery large multi-nationals, all based in North America, 24th Jan – 21st Feb 2012 www.NonprofitSocialNetworkSurvey.com
 Facebook fundraising success is still enjoyed by just a select few.Online survey:3,522 respondents organizations ranging from small volunteer-lead groups tovery large multi-nationals, all based in North America, 24th Jan – 21st Feb 2012 www.NonprofitSocialNetworkSurvey.com
Spend more money and time for social media activity!Online survey:3,522 respondents organizations ranging from small volunteer-lead groups tovery large multi-nationals, all based in North America, 24th Jan – 21st Feb 2012 www.NonprofitSocialNetworkSurvey.com
 Spend more money and time for social media activity!Online survey:3,522 respondents organizations ranging from small volunteer-lead groups tovery large multi-nationals, all based in North America, 24th Jan – 21st Feb 2012 www.NonprofitSocialNetworkSurvey.com
Graph on the right: participants were 1,526 American donors Graph on the left: no information about number of participants and survey period!!!
no information about number of participants and survey period!!!
10 Venture Capitalists Lured By Facebook “Social Commerce”WrappOpenSkyFab.comMintedOodleBuddy MediaLockerzYardsellrPayvmentBeachMint
FACEBOOK IS ABOUT DISCOVERY:In an hour-long interview conducted with Christian Taylor, founder and CEO of Facebook shopping cart provider Payvment, he stated matter-of-factly that f-commerce is about one thing: discovery. In his view, it’s a way for brands to connect with consumers where they hang out. Getting prospective customers to make a first purchase from a brand is his company’s goal.The key to f-commerce is what he refers to as the “taste graph.” In other words, people who have a certain interest will influence the purchase decisions of others who share that interest. Payvment’s business model reflects that paradigm.FACEBOOK IS ABOUT FANS: A customer loyalty perspective - the business case for f-commerce really only makes sense when you think of it as fan-commerce and use Facebook as a fan-loyalty platform to drive customer retention (via fan loyalty) and customer acquisition (via fan advocacy).So in this view, f-commerce is is all about rewarding fans with exclusive fan-firsts or fan-only offers to build loyalty and activate advocacy; that advocacy acts a a ‘zero moment of truth’ (zmot) for new customers, helping them discover and decide what to buy.MAKE CONSUMERS SMILE:“Ultimately, f-commerce for consumer brands will not succeed or fail based on processes, but on the ability to act on the insight that making your fans smile is smart for business,” Dr. Marsden said. “So the best advice for embarking on an f-commerce journey is to ask yourself how you can make your customers smile with a privileged and personal point of purchase on Facebook, and work back from there.”Sources:http://socialcommercetoday.com/f-commerce-future-bulls-bears-or-five-blind-men-and-an-elephant/F Commerce Statistics: http://socialcommercetoday.com/f-commerce-statistics-roundup-facebook-commerce-by-the-numbers/
American Red Cross, App “Donation”If you click on Donate there appears a form where you can donate via credit card (no forward to an external page)  but no possibility to share this with your friendsGood, that one can invite friends to donate  but nobody has done so far (0 members)NOT SOCIAL AT ALL, since no one can share that he has donated, bad layout, etc.But we can develop this further: This can be done MUCH more better!  make it social to donate, make it easy!https://www.facebook.com/redcross/app_141243682567063
UNICEF - App “Livestream”Via the app one can check in to discuss live events which are broadcasted via livestream.comand invite ones fb friends to the discussion.Very engaging and informative! Creates also transparency when UNICEF events are broadcasted live, available for free, for everyone!Good content! Get inspired: For example show your donators live when you do something good or when a special event is going on in your villages (like Christmas when the children get presents)  this touches people and let them feel good because they helped to make the children happy and they can SEE this!Connection to http://new.livestream.com/Livestream is the market leader for live event coverage. With simple to use technology, our service allows anyone to broadcast live to the web, as well as being the top destination for live content from around the world. Our clients include Facebook, The New York Times, ABC News, … The New Livestream is an innovative new platform that combines live video with real-time photos, text, and video clip updates. The technology supports live blogging all executed with ease using the real-time posting tools from both mobile and the web. Features on the New Livestream include an improved video player and an array of new tools that allow more people to discover your event, interact with it and share it across the web.https://www.facebook.com/unicef/app_142371818162
Save the Children – App “See Where The Good Goes” One can see where the money goes to with pictures “Meet the Children”https://www.facebook.com/savethechildren/app_193538370688036 Get inspired, develop it further: for example list (tag the people) under each story/picture the names of the people who donated via Facebook and therefore made it possible to help
Save the Children – App “See Where The Good Goes” One can see where the money goes to with pictures “Meet the Children” To each picture a short story is presentedhttps://www.facebook.com/savethechildren/app_193538370688036 Get inspired, develop it further: for example list (tag the people) under each story/picture the names of the people who donated via Facebook and therefore made it possible to help  people get reward and can share this
Left: getting people involved!Right: simple but nice, people want to share such things.
Left: getting people involved!Right: simple but nice, people want to share such things.
Left: getting people involved!Right: simple but nice, people want to share such things.
Left: getting people involved!Right: simple but nice, people want to share such things.
Informative and thrilling. People get an insight/imagination for what Invisible Children is fighting for.
Simple but thrilling: people want to share and comment!
Informative and with value for their fans!
Informative and with connection to twitter  good!
Informative, good content, lot of shares and comments.
Two posts from SOSKinderdorf Germany: 1. “Spring time is icecream time. Which sort of icecream do you like most?”2. “May is here! We whish you a good start into this joy-month. How and where did you celebrate yesterday?”  WHERE IS THE POINT? What has this to do with your business? Where is the content?
https://www.facebook.com/SOSKinderdorfDEDonation via Facebook possible but without sharing, only a form (see next slide)SOS page with most fans, but 75 thousand is weak!They are also on Youtube, but no twitter, no Pinterest, no blog
Donation via Facebook possible but without sharing, only a formhttps://www.facebook.com/SOSKinderdorfDE/app_180105282031811https://www.facebook.com/SOSKinderdorfDE/app_180105282031811
No possibility to donate via FacebookThey are also on Twitter, Youtube, have a blog, no Pinteresthttps://www.facebook.com/aldeassosargentina
 No possibility to donate via FacebookThey are also on Twitter, Youtube, have a blog, no Pinteresthttps://www.facebook.com/AldeasInfantilesSOS.Pe
Also a German page! Why two German pages? App “Helping”, but donation via Facebook NOT possible, people will be forwarded to website (see next slide)They are also on Twitter, Youtube, have a blog, no Pinteresthttps://www.facebook.com/soskinderdoerfer
App “Helping”, but donation via Facebook NOT possible, people will be forwarded to website https://www.facebook.com/soskinderdoerfer/app_216754795004964
Timeline of SOSKinderdörferweltweitBirgit Rolofpostet: “I would support a good case at any time…” This is a potential donater! Why didn’t you comment on this post! Why didn’t you start a dialogue with her?!
Timeline of SOSKinderdörferweltweitEvelyn Wader posted: “The villages should get a lot more support but instead you throw sooooo much good money after politicians, sorry!!” Why didn’t you comment on this post!?! You have to answer every post on your wall – above all the critical ones! It’s about your reputation!
No possibility to donate via FacebookThey are also on Twitter, Youtube, Pinterest, and have 5 blogshttps://www.facebook.com/soschildrensvillages?ref=pb
Timeline of SOS Children’s Villages Official Gateway  Why didn’t you comment on this post!?! This would have been a great opportunity to let people know what great work you do!
Left: getting people involved!Right: simple but nice, people want to share such things.
No SOS examples can be shown here, because they are simply NOT engaging!
Inside Desaster – Inside the Haiti Earthquake, Serious Game:Anybody can play the role of a survivor, a journalist or an aidworker. It’s done fairly simply: you get shown a scene and then have to pick one of multiple choices, which will influence how the rest of the story progresses. But since it is based on professional-grade documentary material, it actually leaves quite an impression and can help people to get at least a glimpse of the decisions that need to be made at in an operation like this. Serious gaming can give an insight into your work or the place where money is needed and therefore people should donate. It gets people involved and engaged. Serious gaming has to be very professional and really serious. Otherwise it will backfire.http://www.insidedisaster.com/experience/Main.htmlhttp://sm4good.com/2011/01/10/game-haiti-earthquake-response/Inside Desaster is a production company for documentaries
EARTH collaborates with creatives to transform the human rights and environmental issues connected to climate change into powerful art that gets people to stop, think and act.In 2010, 350.org launched EARTH, the world’s first ever global satellite art project. In over 16 places around the world, the public collaborated with artists to create art so large it could be photographed from space.Engaging, people can be part of something bighttp://earth.350.org/http://www.youtube.com/watch?feature=player_embedded&v=0-HnrMrQ6TwAbout 350.org: is building a global grassroots movement to solve the climate crisis and push for policies that will put the world on track to get the amount of CO2 down to 350 parts per million (ppm)
Connection of online and offline.For every new fb fan the virgin Mary statue sheds a tear – live! So the water in the glass tank rises as well as the pressure on the Catholic Church. Only the Curch can pull the plug to prevent even more suffering!Letter to the pope with the request to rethink his stance on condoms.  Great idea with an amazing offline part (the statue which sheds tears)Creates group affiliation – campaigning together for a good cause!https://www.facebook.com/jugendgegenaids/app_249329328458987 Get inspired – combine online and offline!
350.ORG – RADIO WAVEPeople can contact their local radio stations and ask them to play the song “People Power”http://radiowave.350.org/About 350.org: is building a global grassroots movement to solve the climate crisis and push for policies that will put the world on track to get the amount of CO2 down to 350 parts per million (ppm)
GREENPEACE needs 1.4 million Brazilians to sign a petition for a new law to stop deforestation in the Amazon.Therefore they crated the app “Brazilian Friend Finder” with which one can find Brazilians via Facebook and send them a message to ask them to sign the competition.Great idea to use the social network to find a special target group and to request them directly to do something good!https://www.facebook.com/greenpeace.international/app_287079868035663
UNICEF - App “State of the World’s Children” App shows facts about the life of children in urban environments without basic care and servicesIf one clicks on “Show me” different facts will be shown like “Imagine you live in a slmu of Delhi, India. Only 54% of your friends got o school.” Or “Imagine you’re a child in Nigeria. 41% of your friends are so malnourished their growth is stunted.” Or “Imagine you live in a city in Africa. 60% of your friends live in slums.” Pictures of ones friends appear under these sentences.One are asked “Can you imagine the difference it would make if we actually start talking about this?” With the button “Yes, I Can” one can share this  these friends who were randomly selected are listed on the post Thrilling thus the pictures of ones friends appear Engaging thus one can share it and so start talking about this facts to make a difference Very good way to face people with this subject, and to reach that people talk about this subject People can get a feeling, they get emotionalhttps://www.facebook.com/unicef?sk=app_253927884688976
Feed The ChildrenTab “The Children’s Famine: Africa”  tab for a special donation project on which people can see how much of the needed money is already donated and how much is still in need.Linked to the website of the project where one can directly donate money via a from (but without sharing possibility).Good to let people know how much money for a special project is needed, how much is already donated and how much is still in need! Creates transparency since the video show where the money will go.https://www.facebook.com/feedthechildren/app_314350661963402BUT: This can be done much more better: Develop it further, create an app with which people can donate and then see simultaneously what happens with their money.For example: show them virtually how someone puts as many rice into a bag as much rice your donation is worth. Show how many cups/bags are missing until the project is accomplished and the charge is ready to go to Africa. Create the possibility that people can invite their friends to also take part. Send people who donated a message when the goal is accomplished. Show them pictures/videos how the charge is arriving in Africa. Also possible with other ideas than rice, like: Show virtually how slowly a village is be build and how it grows with every donation. E.g. when you give 100EUR you can see virtually how a wall is be build, etc.  Show people EXACTLY what you will do with their money.
Terre de Hommes Germany – App “Video snippets – with 5000 pictures to a better world” With every new fan a virtual world will be developed further. Terre des Hommes aim is to call attention to the right of all children in this world, to live in a healthy environment and the chance for a happy future. When 5000 fans are reached the story will be completed and a little video out of this virtual picture world will be created. The virtual world/video teaches the fans in how the use of toxic pesticides harms the nature. This video then can be shared and commented.Additionally a sponsor will give one Euro for every new fan to TDH, so that they also can achieve changes in the real world.https://www.facebook.com/tdh.de/app_217533311608086This app is engaging, a kind of a game with which one can learn more about pesticides and there is a real value because of the money TDH will get for each new fan. Shows how many people are missing to reach the goalCreates also transparency since it is shown in which project money flows in the real world and since it gives information about the sponsorBUT: This can be done much more better: Develop it further, create an app with which people can donate and then see simultaneously what happens with their money.For example: show them virtually how someone puts as many rice into a bag as much rice your donation is worth. Show how many cups/bags are missing until the project is accomplished and the charge is ready to go to Africa. Create the possibility that people can invite their friends to also take part. Send people who donated a message when the goal is accomplished. Show them pictures/videos how the charge is arriving in Africa. Also possible with other ideas than rice, like: Show virtually how slowly a village is be build and how it grows with every donation. E.g. when you give 100EUR you can see virtually how a wall is be build, etc.  Show people EXACTLY what you will do with their money.
The Girl Effect – App “Act” which shows goal of the month and how you can take action.BUT: This can be done much more better: Develop it further, create an app with which people can donate and then see simultaneously what happens with their money.For example: show them virtually how someone puts as many rice into a bag as much rice your donation is worth. Show how many cups/bags are missing until the project is accomplished and the charge is ready to go to Africa. Create the possibility that people can invite their friends to also take part. Send people who donated a message when the goal is accomplished. Show them pictures/videos how the charge is arriving in Africa. Also possible with other ideas than rice, like: Show virtually how slowly a village is be build and how it grows with every donation. E.g. when you give 100EUR you can see virtually how a wall is be build, etc.  Show people EXACTLY what you will do with their money.

How to use Facebook for fundraising Acquisition

Recomendados

Recomendados

Más contenido relacionado

Último

Último (20)

Destacado

Destacado (20)

How to use Facebook for fundraising Acquisition

Notas del editor