This presentation outlines some of the basic things businesses need to think about when developing a social media strategy. The emphasis is placed on ensuring all activity is focussed on making the business more successful. The idea is to be good at business and understand these new promotional channels rather than just creating followers, friends and likes for the sake of it. We believe in being honest, open and consistent in what is being promoted and would always advise clients to maximise the quality of their product or service ahead of spending time on marketing gimmicks.