1. Music video techniques
Type Definition Music Example
Styles Popular music Pop, Rock, Indie, Taylor Swift – I Knew You Were Trouble
genres Drum and Bass http://www.youtube.com/watch?v=vNoKguSdy4Y
In-concert and ‘as Not in studio, Robbie Williams -
live’ footage used footage from http://www.youtube.com/watch?v=sD5xJsig3Ik
concert or gig.
Animation Animation is the Radiohead – Paranoid Android
rapid display of a http://www.youtube.com/watch?v=sPLEbAVjiLA
sequence of
images to create
an illusion of
movement.
Interpretative The audience to The Beatles – Blue Jay Way
make their own http://www.youtube.com/watch?v=aB5Lyi_WIjk
interpretation of
what they think
the music video is
about
Narrative; Telling a story Michael Jackson – Thriller
through a music http://www.youtube.com/watch?v=sOnqjkJTMaA
video.
Impressionist Similar to Gorrillaz – Clint Eastwood
surrealism, taking http://www.youtube.com/watch?v=LoQYw49saqc
you away from
reality.
Surrealist Dreamlike and Loose Tapestries - Fantasy Man
unreal elements. http://www.youtube.com/watch?v=flXwv-FxFbs
Pastiche Adaptations of Geri Halliwell - It's Raining Men
existing videos. http://www.youtube.com/watch?v=qqXUpe3jlkA
Parody Mick take of "Weird Al" Yankovic - White & Nerdy
existing http://www.youtube.com/watch?v=N9qYF9DZPdw
music/videos.
Referencing; For example, Adele – Skyfall
referencing a film http://www.youtube.com/watch?v=StJLvbPIvTw
in a music video.
Homage Homage is a .Luther Vandross - Dance With My Father
show or http://www.youtube.com/watch?v=wmDxJrggie8
demonstration of
respect or
dedication to
someone or
something.

2. Conventi Lyric interpretation How the audience The Beatles - Lucy In The Sky With Diamonds
ons interpret the lyrics. http://www.youtube.com/watch?v=ZqXmBy1_qOQ
Extending or Changing a songs
consolidating meaning to a
song’s meaning more suitable
one for the
listener.
Allusion When the
audience is
under the
allusion
something is
happening then
turns out to be
not as it first
seemed.
Links to other Referencing Eminem – Without Me
artists another by http://www.youtube.com/watch?v=ZqXmBy1_qOQ
visually adding
them in the video
or lyrics.
Techniqu Cutting to beat When the shots The Offspring – Pretty Fly (For a White Guy)
es in the video cut http://www.youtube.com/watch?v=ui1tUS6Ho-c
to the next in
time with the
beat.
Miming and lip sync Wording the Azelia Banks - 212
lyrics on the http://www.youtube.com/watch?v=i3Jv9fNPjgk
video to give the
allusion of
singing the song.
Multi-mage The use of Example – Kickstarts
multiple shots on http://www.youtube.com/watch?v=T9yGcKlYAiw
the same screen.