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The Star Theory
The terms “pop performer” and “pop star” in media terms, are not
   the same thing. This is because pop performers perform pop
 songs, however pop stars have a star persona and identity. Pop
     stars are promoted by their management, curtesy of new
    headlines such as a new boyfriend/girlfriend, attendance to
    premieres and parties and featuring in magazines for style.

    A real pop star has a lasting significance and hasd brand
    awareness amongst a market over a long period of time and
                     also a constructed image.

                     Example: The X Factor

This is an example of how an ordinary person is transformed into a
    star through construstion process, creating a unique identity
 through styling and image and being coached. They are meeting
    the market expectations and making room for themselves.
Star Theory- Beyonce
Career Timeline


        Late 1990s- Lead singer in “Destiny's Child” one of the worlds most successful R&B girl groups.

                             2001- Acting debut in the film “Carmen: A Hip Hoperer”

                                2002- Acting in “Austin Powers in Goldmember”

                  2003- First debut solo album “Dangerously In Love” earning her 5 Grammys.

   2005- Disbandment of Destiny's Child. Beyonce and her mother opened their family fashion line “House of
                                                   Dereon”.

 2006- Second solo album “B'Day” and starred in the musical film “Dreamgirls which gained her 2 Golden Globe
                                                  nominations.

                                 2008- Third solo album “I Am... Sasha Fierce”.

2010- Six Grammy awards. Broke the record for most grammy awards to a female in one night. She also released
       her first perfume “heat”. Beyonce was also ranked first on the list for “100 most powerful and influential
          musicians in the world” and second for “100 most powerful and influential celebrities in the world”.

    2011- Fourth solo album “4”. Beyonce announced that she and JayZ her husband were expecting a baby.

2012- Named “World's Most Beautiful Woman” by People Magazine. Beyonce gave birth to her first child Blue Ivy.
Beyonce has been in the public eye for a very long time and across every year she has either been
             releasing new albums, touring, appearing in movies or releasing fashion.

  Beyonce has a star image which separates her from other artists in the public eye. She has an
   incredibly curvy figure and big curly hair as well as a fantastic powerful and sometimes moving
       voice. She performs so well in front of any crowd and is confident within herself which is
                 particularly inspirational to women because she is a “real woman”.

  Her songs have ranged from upbeat dance songs to R&B beats to incredible ballads so she is
          always bringing something new to the market and keeps her fans aware of this.
Beyonce's Videos

Single Ladies (Put a Ring On It)- Music Video   This video sells to her target audience
                                                because it is unique and shouts out to
http://www.youtube.com/watch?                   the women who are single and shows
v=4m1EFMoRFvY                                   them how to have fun. Her video is
                                                unique and the dancers are all in time
                                                with eachother creating an effective
                                                video.



                                                Love On Top is a powerful song and
Love On Top- Music Video                        shows off her powerful voice. The
                                                video is colourful and fun and different
http://www.youtube.com/watch?                   and has a great beat and great
v=Ob7vObnFUJc                                   dancing. Beyonce has a wide
                                                audience of people who love R&B
                                                beat and so in a lot of videos she is
                                                dancing and having fun.



                                                This video is very very simple in
                                                comparison to her other videos but it
One Plus One- Music Video                       works effectively to promote herself to
                                                her audience as vulnerable, The
 http://www.youtube.com/watch?                  powerful lyrics along with her powerful
 v=KaasJ44O5lI                                  voice are used to speak out to her
                                                audience and get heard. A lot of
                                                people feel they can relate.
Interviews With Beyonce
April 2012- The View
http://www.youtube.com/watch?
v=s3Jn8gADEX8

Beyonce and Jay-Z talk about their baby Blue Ivy Carter
http://www.youtube.com/watch?v=UGtmr8-
BGi4&feature=related


 You learn a lot about an artist and their star persona not only through
 performance and style but also through their interviews. This is where you get a
 sense of the Stars personality and the way they interact with people and their
 fans. Beyonce is an artist who has always come across as a warm hearted
 celebrity who people look up to and this comes across in her interviews.
Parodies
    A Parody involves changing or copying existing music ideas. It is used
                            usually as humour.



http://www.youtube.com/watch?
v=ieNCmD7jKug
This is a parody of Beyonce's “Single Ladies” starring Justin Timberlake. The
video is exactly the same as her original video however seeing Justin
Timberlake in a black leotard and doing the dance movies adds humour! This
can also help to promote the song and artist.


  http://www.youtube.com/watch?
  v=XvOucvTpKrE
There are also parodies such as this one which can take the mick overa
video but also add humour. For example, in this parody for Beyonce and
Lady Gaga's Telephone, the lyrics have been changed to add hummour.
Gramsci and Hegemony
Antonio Gramsci, an Italian (1891-1937), was a leading Marxist thinker.

Gramsci used the term hegemony to denote the predominance of one social class over others (e.g. bourgeois
hegemony). This represents not only political and economic control, but also the ability of the dominant class to
project its own way of seeing the world so that those who are subordinated by it accept it as 'common sense' and
'natural'. Commentators stress that this involves willing and active consent.

'Consent must be constantly won and rewon, for people's material social experience constantly reminds them of
the disadvantages of subordination and thus poses a threat to the dominant class... Hegemony... posits a
constant contradiction between ideology and the social experience of the subordinate that makes this interface
into an inevitable site of ideological struggle' (Fiske 1992: 291).

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Star Theory- Beyonce

  • 2. The terms “pop performer” and “pop star” in media terms, are not the same thing. This is because pop performers perform pop songs, however pop stars have a star persona and identity. Pop stars are promoted by their management, curtesy of new headlines such as a new boyfriend/girlfriend, attendance to premieres and parties and featuring in magazines for style. A real pop star has a lasting significance and hasd brand awareness amongst a market over a long period of time and also a constructed image. Example: The X Factor This is an example of how an ordinary person is transformed into a star through construstion process, creating a unique identity through styling and image and being coached. They are meeting the market expectations and making room for themselves.
  • 4. Career Timeline Late 1990s- Lead singer in “Destiny's Child” one of the worlds most successful R&B girl groups. 2001- Acting debut in the film “Carmen: A Hip Hoperer” 2002- Acting in “Austin Powers in Goldmember” 2003- First debut solo album “Dangerously In Love” earning her 5 Grammys. 2005- Disbandment of Destiny's Child. Beyonce and her mother opened their family fashion line “House of Dereon”. 2006- Second solo album “B'Day” and starred in the musical film “Dreamgirls which gained her 2 Golden Globe nominations. 2008- Third solo album “I Am... Sasha Fierce”. 2010- Six Grammy awards. Broke the record for most grammy awards to a female in one night. She also released her first perfume “heat”. Beyonce was also ranked first on the list for “100 most powerful and influential musicians in the world” and second for “100 most powerful and influential celebrities in the world”. 2011- Fourth solo album “4”. Beyonce announced that she and JayZ her husband were expecting a baby. 2012- Named “World's Most Beautiful Woman” by People Magazine. Beyonce gave birth to her first child Blue Ivy.
  • 5. Beyonce has been in the public eye for a very long time and across every year she has either been releasing new albums, touring, appearing in movies or releasing fashion. Beyonce has a star image which separates her from other artists in the public eye. She has an incredibly curvy figure and big curly hair as well as a fantastic powerful and sometimes moving voice. She performs so well in front of any crowd and is confident within herself which is particularly inspirational to women because she is a “real woman”. Her songs have ranged from upbeat dance songs to R&B beats to incredible ballads so she is always bringing something new to the market and keeps her fans aware of this.
  • 6. Beyonce's Videos Single Ladies (Put a Ring On It)- Music Video This video sells to her target audience because it is unique and shouts out to http://www.youtube.com/watch? the women who are single and shows v=4m1EFMoRFvY them how to have fun. Her video is unique and the dancers are all in time with eachother creating an effective video. Love On Top is a powerful song and Love On Top- Music Video shows off her powerful voice. The video is colourful and fun and different http://www.youtube.com/watch? and has a great beat and great v=Ob7vObnFUJc dancing. Beyonce has a wide audience of people who love R&B beat and so in a lot of videos she is dancing and having fun. This video is very very simple in comparison to her other videos but it One Plus One- Music Video works effectively to promote herself to her audience as vulnerable, The http://www.youtube.com/watch? powerful lyrics along with her powerful v=KaasJ44O5lI voice are used to speak out to her audience and get heard. A lot of people feel they can relate.
  • 7. Interviews With Beyonce April 2012- The View http://www.youtube.com/watch? v=s3Jn8gADEX8 Beyonce and Jay-Z talk about their baby Blue Ivy Carter http://www.youtube.com/watch?v=UGtmr8- BGi4&feature=related You learn a lot about an artist and their star persona not only through performance and style but also through their interviews. This is where you get a sense of the Stars personality and the way they interact with people and their fans. Beyonce is an artist who has always come across as a warm hearted celebrity who people look up to and this comes across in her interviews.
  • 8. Parodies A Parody involves changing or copying existing music ideas. It is used usually as humour. http://www.youtube.com/watch? v=ieNCmD7jKug This is a parody of Beyonce's “Single Ladies” starring Justin Timberlake. The video is exactly the same as her original video however seeing Justin Timberlake in a black leotard and doing the dance movies adds humour! This can also help to promote the song and artist. http://www.youtube.com/watch? v=XvOucvTpKrE There are also parodies such as this one which can take the mick overa video but also add humour. For example, in this parody for Beyonce and Lady Gaga's Telephone, the lyrics have been changed to add hummour.
  • 9. Gramsci and Hegemony Antonio Gramsci, an Italian (1891-1937), was a leading Marxist thinker. Gramsci used the term hegemony to denote the predominance of one social class over others (e.g. bourgeois hegemony). This represents not only political and economic control, but also the ability of the dominant class to project its own way of seeing the world so that those who are subordinated by it accept it as 'common sense' and 'natural'. Commentators stress that this involves willing and active consent. 'Consent must be constantly won and rewon, for people's material social experience constantly reminds them of the disadvantages of subordination and thus poses a threat to the dominant class... Hegemony... posits a constant contradiction between ideology and the social experience of the subordinate that makes this interface into an inevitable site of ideological struggle' (Fiske 1992: 291).