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Scaling
an Agency
97thFloor.com
@97thFloor
SMX East
Wayne Sleight
@WayneSleight
Creative Digital
Marketing Agency
28 Team Members
Founded in 2004
Lehi, UT
Clientele:
Medium &
Enterprise
97thFloor.com
Our growth
Previous 18 months = 330% increase in revenue
6
team members
July 1, 2012 October 2, 2013
28
team members
15months
Overview
Hiring
Budgeting
Clients
Culture
Leadership
1
2
3
4
5
1. Hiring
Public Relations, Marketing, Advertising,
Communications, Journalism, English, Digital Media,
Design, Programming, Business, Philosophy, etc.
= Diversity!
Click here to Tweet this slide.
1. Hiring
Less Experience Bad
We only need three things
great
training
strong
culture
experienced
leaders
Click here to Tweet this slide.
1. Hiring
Hire on potential.
Promote on proven skill.
Click here to Tweet this slide.
2. Budgeting
Budget for mid-month clients
*Fictional Numbers
3. Clients
Understand digital marketing & see the big picture
Don’t focus on tons of links
We can believe in their product/service
They believe in adding value to the internet
$7,500+ monthly budget
What is your target client?
3. Clients
The rule
“For many events, roughly 80% of the effects
come from 20% of the causes.” - Pareto
effort
results
Therefore 20% of the effort produces 80%
of the results but the last 20% of the
results consumes 80% of the effort.
20
80
80
20
3. Clients
Click here to Tweet this slide.
4. Culture
4. Culture
http://bit.ly/CultureNetflix
Values are what we value
High performance
Freedom and responsibility
Context, not control
Highly aligned, loosely coupled
Pay top of market
Promotions and development
Seven aspects of Netflix’s culture
5. Leadership
Click here to Tweet this slide.
5. Leadership
“Leadership is the art of accomplishing
more than the science of management
teaches you is possible.”
Sheryl Sandberg
Click here to Tweet this slide.
5. Leadership
“It’s having a great vision
that becomes the basis of
great leadership.”
Sheryl Sandberg
Click here to Tweet this slide.
5. Leadership
Vision that scales
Click here to Tweet this slide.
5. Leadership
5. Leadership
Click here to Tweet this slide.
Review
Hiring
Budgeting
Clients
Culture
Leadership
1
2
3
4
5
Scaling
an Agency
97thFloor.com
@97thFloor
SMX East
Wayne Sleight
@WayneSleight

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