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Company Facts Presentation
on
HCL Infosystems
History
• In 1975, Shiv Nadar, Arjun Malhotra,
Subhash Arora, Badam Kishore
Kumar, T.V Bharadwaj and Arun
Kumar H jointly started a company
named Microcomp Limited.
• The venture was focused on
designing and manufacturing of
scientific calculators, it provided its
founders money to start a company
that focused on manufacturing
computers.

• Hindustan Computers
Limited was set up in Aug. 11,
1976.
History
About HCL
• The company name "HCL"
used to stand for
"Hindustan Computer
Limited" but now HCL is the
only one name that the
company goes by.
• HCL is a global technology
and IT Enterprise that
operates in 31 countries. Its
headquarters is in Noida,
India.
Vision and Mission
• Vision
– “A global corporation enriching lives and enabling
business transformation for our customers, with
leadership in chosen technologies and markets. Be the
first choice for employees and partners, with
commitment to sustainability.”

• Mission
– “We enable business transformation and enrichment
of lives by delivering sustainable world class
technology products, solutions and services in our
chosen markets thereby creating superior shareholder
value.”
Founder and Chairman
• The Founder and Chairman of
HCL and Shiv Nadar
Foundation.
• Member of the Executive
Board of the Indian School of
Business (ISB), Hyderabad.
• Padma Bhushan, in year 2008,
by Government of India - for
his contribution to IT industry
• Was awarded the 2013 BNP
Paribas Grand Prize for
Individual Philanthropy on
October 10th, 2013 – for his
unparalleled efforts in
philanthropy.

Dr. Shiv Nadar
Growth History
1976

1978

1983

1988

1990

1991

• Hindustan Computers Limited (HCL) is Born.

• HCL successfully ships in-house designed Micro-computer at the same time as Apple.

• HCL Indigenously developed microprocessor architecture, at the same time as global
IT peers.

• HCL introduces fine grained, Multiprocessor Unix – 3 years ahead of “Sun” and “HP”.

• Data Quest marks HCL No.1 amongst top 10 computer giants.

• HCL – Hewlett Packward JV Develops multi-processor Unix for HP and heralds HCL into
contract R&D.
Growth History
• Distribution alliances with Ericsson Switches and Nokia Cell Phones.
1994 • HCL sets up core group to define software development methodologies
1997

1999
2002

• HCL’s R&D spun – off as HCL Technologies – mark advent in software services
• Initial Public Offering made by HCL Technologies Ltd.
• Software business of HCL infosystems and HCL Technologies were merged.

• HCL becomes the first company to cross the 100,000 unit milestone in Indian Desktop
PC market.
2003

• JV with NEC Japan
2005 • Launch of HCL PC for India, a fully functional PC priced at Rs. 9,990/• HCL Infosystems ties up with Apple for iPod distribution.
2006 • Nokia Corporation and HCL Infosystems announce a long term distribution strategy

• HCL Infosystems Breaks the one terabyte storage barrier in computers by launching
India’s first ‘one terabyte’ personal computer
2007
Growth History
2008
2009
2011

• JAN: HCL unveils next generation, ultra portable, sub Rs. 14,000/laptops for the first time in India.
• April: HCL recognized the Britain's top employer.
• Oct: Wins 2008 Optimas award for innovation.
• HCL completes acquisition of AXON Group plc, the largest acquisition in
the Tech space by an Indian company.
• NOKIA Corporation announces to setup a Joint Venture with HCL to sell
mobile value added services directly to consumers in India.
• HCL – BSNL to work together on National Broadband Penetration
Program.
• Ajay Chowdhry conferred with the Prestigious Padma Bhushan .
Overview
HCL Technologies
Product Engineering & R&D, Enterprise
& Custom Applications, Enterprise
Transformation Services, Infrastructure
Management & BPO Services

Financials
Total Revenues - $ 6.2 Bn
EBITDA
- $ 670 Mn
Employees
- 93,000

Global Market Focus

HCL Infosystems
Hardware, System Integration,
Networking Solutions, Managed ISP
Services, Homeland Security & ICT
Distribution

Indian Market Focus
Enterprise Revenue Growth

Global Presence - Operations
spanning 31 countries

Delivery Facilities - USA, UK,
Finland, Poland, Puerto Rico,
Brazil,
China,
Malaysia,
Singapore, Australia, Czech
and India

India Presence - Offices in 170
cities,
500
points
of
presence
reaching 4,000 towns
Distribution Network - 93,000
outlets in over 9,000 towns
HCL Infosystems Ltd.
Mr. Ajai Chowdhry

Non-Executive Chairman and
Founder of HCL Infosystems.

Mr. Harsh Chitale
Present CEO and Whole Time
Director
Executive Team – HCL Infosystems
Harsh Chitale
CEO & Whole Time
Director
J V Ramamurthy
President & Chief
Operating Officer

Sandeep Kanwar
Chief Financial Officer

Rothin Bhattacharyya
Executive V.P.,
Marketing, Strategy &
Business Development

Gautam Advani
Global Head - Mobility
Business
Princy Bhatnagar
Vice President, HeadConsumer Computing
Vivek Punekar

Chief Human Resources
Officer
Business Lines
• Hardware and Solutions Business
–
–
–
–

IT solutions and Services
Computing Business
Mobility Business
Middle East Business (HCL Infosystems MEA)

• Services Business
–
–
–
–

Infrastructure Management Services
Enterprise Application Services
Infrastructure solutions Business
HCL care

• Learning Business
– HCL Learning Business

• Distribution Business
– Digilife Distribution and Marketing Services
Products

Price Range: Rs. 22,565
to 41,990

HCL ME Sync
1.0 (U3)
Tablet
Rs. 5199

ME Laptops
Rs. 20000 to 51000

HCL MyEdu Tab (X1) - K12 With Class
12 Course Content Tablet
Rs. 9999

Me Champ tablet
Rs. 7,999
Services & Offerings
Computing &
Peripherals
•
•
•
•
•
•
•
•
•
•
•
•

Desktops
Laptops
Servers
Thin Clients
Kiosks
Scanners
Interactive boards
Projectors
Plasma screens
MFP/MFD*
Digital Duplicators
POS

Networking &
Communication
•
•
•
•
•
•
•
•
•
•
•
•
•
•

Switches
Wi-Fi A.Ps
Routers, cabling
LL Modems
BB/ISDN Modems
VOIP Phones
DSL CPEs
EPABX + Phones
IP PBX & KTS
Soft Switches
Audio Conf.
Video Conf.
Mobiles
Fax

Security &
Surveillance
•
•
•
•
•
•
•
•
•

Access Control
Smart card
Biometrics
Body Scanners
Bomb Detection &
Disposal Solution
(BDDS)
Conventional
Baggage Scanners
Explosive Detectors
Imaging Devices
(CCTV Cameras)
Under Vehicle
Surveillance System
(UVSS)

IT Infrastructure & Application Services

*MFP/MFD – Multi Function Printer/Device

Power &
Consumables

•
•
•
•
•
•
•

UPS
Generator
Cabling
Earthing
Batteries
Toner
Stationery

ATMs
• Full Function ATM
• Cash Dispenser
• CD with finger-print
Biometric and
associated
software.
• CD with UL 291
(Business Hours
Safe)
• SIS Services
• Rural ATM
• BNA

Facilities Management
Innovations in Hardware

HCLs BANK DATA CENTRE IN A BOX

VOICE ENABLED
TOUCH SCREEN KIOSKS
FOR NREGA
PROJECTS

KIOSKS FOR CHEQUE
DEPOSIT, PASSBOOK
PRINTING, INFO & NON
CASH TRANSACTIONS

HCLS HHT
Financial Highlights
Market Share
• Laptop PC:

• Tablets:
AWARDS:
•
•

•

•

•

Bagged the prestigious Golden Peacock Eco Innovation Award 2013 for eNBA project during
the 15th World Congress on Environment Management.
Won eINDIA Public Sector Enterprises Award 2013 for the project eProcurement by Indian
Railways. HCL was honored for automating the tendering process of Indian Railways which
reduced the procurement cycle time of material from 23 days to instantaneous .
Awarded PC Quest Best IT Implementations of the Year 2013 under the category Project
with Maximum Social Impact for Financial Inclusion project of Bank of Baroda. The
project aims at providing easy access to affordable financial services to those who are
deprived of it so far thereby bringing the unbanked and under banked villages into the
formal financial stream.
Bagged “Corporate - Best Government to Citizens (G2C) Initiative of the Year” award at the
e-Maharashtra Summit 2013. HCL Infosystems was awarded the honor for implementing
turnkey ICT solutions in design, supply, installation, automation, integration, and subsequent
maintenance of India’s first state-of-the-art Border Check Post (BCP) project undertaken by
the Maharashtra Government.
Bagged ‘Partner of the Year Award’ for the Asia Pacific & Japan region as part of CA
Technologies Partner for Impact Awards, held at the Annual User Conference, CA World '13
in Las Vegas. HCL Infosystems was honored for its commitment and expertise in taking CA
Technologies solutions portfolio to market, and its efforts in driving new contracts and
business opportunities.
Awards
• Bagged the prestigious Shiksha Ratan Award at the
State Education Summit 2013 for Best Smart Class
Service Provider for its flagship product DigiSchool.
• HCL Digischool wins ‘Best ICT Enabled Content for K 12
Education’ at National Education Award presented by
Star News.
• HCL My EduTab wins “Best tablet providers in
Education” award at World Education Awards 2012.
• In 2012, bagged Mee Seva Award for Excellence in
Delivery from the Government of Andhra Pradesh.
CSR initiatives
•

HCL Infosystems Limited partnered with National Skill Development Corporation
(NSDC) to provide skills to youth, aiming at enhancing their employability.

•

VidyaGyan – A landmark educational initiative for meritorious rural
underprivileged children, completely free
Plant a tree initiative – one tree per client visit (with every client coming to India,
a tree is planted)
Extensive tie-ups with NGOs, women forums, social service communities, health
institutions, blind children institutions
One of the first companies to have a comprehensive environment management
program, HCL is the first company in the country to be ISO14001 compliant.
First company in India to have a comprehensive policy on Waste of Electrical &
Electronic Equipment (WEEE) European Union (2002/96/EC) Directive
According to environmental organization Greenpeace 29% of HCL products are
currently free of toxic vinyl plastic (PVC) and brominated flame retardants (BFRs).
In March 2010, HCL launched its first notebook entirely free of PVC and BFRs.

•
•
•
•
•
Alliances & Partnerships
Competitors
• Laptops & PC:
–
–
–
–
–
–
–
–

DELL
IBM
LENOVO
HP-COMPAQ
ACER
SAHARA
INTEX
SONY

• Tablets:
–
–
–
–

MICROMAX
APPLE
SAMSUNG
KARBONN
Competitors
• OFFICE AUTOMATION
DIVISION:
–
–
–
–
–

CANON
RICOH
SHARP
SAMSUNG
PANASONIC
Human Resources
• Ranked among Top 5 Employer 2012 by IDC – Dataquest.
• HCL has over 93,000 employees at present.
• In February 2005, Vineet Nayar, CEO, HCL Technologies announced a
radical new philosophy, “Employee First, Customer Second” (EFCS).
• Recruitment Process:
–
–
–
–
–

Application
Shortlisting of Profiles
Technical Interview
HR Interview
Offer

• Training & Certification:
– HCL Career Development Centers
– Pan India Centers with 12000 + students creating hardware , software and
networking professionals for the last 30 years
SWOT Analysis
Strengths
• One Point solution provider.
• Enough Financial Resources for deploying
any amount of hardware and Human
Resources.
• Pan India Presence for executing onsite
projects in any part of the India.
• Ability to understand customers business
and offer right technology Excellent service
& support infrastructure
• Fast paced and flexible work culture.

Weakness
• No proper marketing channels and
strategies
• After sales services are not customers
satisfactory
• Poor customer relationship
• Less promotional campaigns
SWOT Analysis
Opportunities

Threats

• Expanding disposable income of
people
• A large number of Untapped SMBs
are realizing the importance of I.T
solutions to gain an edge in their
business.
• Increasing consumer awareness
about IT and its use
• Tremendous untapped potential of
IT products in India
• Increasing competition
• Tie-ups with various MNCs enable to
extract their core competencies

• Small Players and manufactures are
trying to enter into the segment where
they can provide much cheaper
products then HCL which will be a
rising competition for HCl to stand.
• Less franchise models
• Local assemblers are biggest menace
for the company
• Advent of global players entering into
India
and
setting
up
their
manufacturing plants
• Entry of MNCs giving direct
competition
PEST Analysis
• Political
– Changes in Government
Policies.
– Import Duty.
– Large projects stalled or
milestone delays due to
lack of decisions.

• Economic
– Economic growth Slow
down
– Sharp swing in currency
exchange rates.
– Decline in Government
spending with rising
fiscal deficit.
PEST Analysis
• Social
– Brand Perception – towards
Indian Brand.
– Education,
preferences,
income levels, and other
cultural factors influence.
– Cultural aspects of different
regions affect the occurrence
of seasonal sales, which
significantly
affect
the
performance of the computer
industry as a whole.

• Technological
– Technological advances
over the past decade,
such as increased
processing power with
reduced power
consumption and
reduced cost
– Ever changing and
emerging Technologies
– Short product life cycle
Queries?
Thank You!

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Hcl Hindustan Computers Limited

  • 2. History • In 1975, Shiv Nadar, Arjun Malhotra, Subhash Arora, Badam Kishore Kumar, T.V Bharadwaj and Arun Kumar H jointly started a company named Microcomp Limited. • The venture was focused on designing and manufacturing of scientific calculators, it provided its founders money to start a company that focused on manufacturing computers. • Hindustan Computers Limited was set up in Aug. 11, 1976.
  • 4. About HCL • The company name "HCL" used to stand for "Hindustan Computer Limited" but now HCL is the only one name that the company goes by. • HCL is a global technology and IT Enterprise that operates in 31 countries. Its headquarters is in Noida, India.
  • 5. Vision and Mission • Vision – “A global corporation enriching lives and enabling business transformation for our customers, with leadership in chosen technologies and markets. Be the first choice for employees and partners, with commitment to sustainability.” • Mission – “We enable business transformation and enrichment of lives by delivering sustainable world class technology products, solutions and services in our chosen markets thereby creating superior shareholder value.”
  • 6. Founder and Chairman • The Founder and Chairman of HCL and Shiv Nadar Foundation. • Member of the Executive Board of the Indian School of Business (ISB), Hyderabad. • Padma Bhushan, in year 2008, by Government of India - for his contribution to IT industry • Was awarded the 2013 BNP Paribas Grand Prize for Individual Philanthropy on October 10th, 2013 – for his unparalleled efforts in philanthropy. Dr. Shiv Nadar
  • 7. Growth History 1976 1978 1983 1988 1990 1991 • Hindustan Computers Limited (HCL) is Born. • HCL successfully ships in-house designed Micro-computer at the same time as Apple. • HCL Indigenously developed microprocessor architecture, at the same time as global IT peers. • HCL introduces fine grained, Multiprocessor Unix – 3 years ahead of “Sun” and “HP”. • Data Quest marks HCL No.1 amongst top 10 computer giants. • HCL – Hewlett Packward JV Develops multi-processor Unix for HP and heralds HCL into contract R&D.
  • 8. Growth History • Distribution alliances with Ericsson Switches and Nokia Cell Phones. 1994 • HCL sets up core group to define software development methodologies 1997 1999 2002 • HCL’s R&D spun – off as HCL Technologies – mark advent in software services • Initial Public Offering made by HCL Technologies Ltd. • Software business of HCL infosystems and HCL Technologies were merged. • HCL becomes the first company to cross the 100,000 unit milestone in Indian Desktop PC market. 2003 • JV with NEC Japan 2005 • Launch of HCL PC for India, a fully functional PC priced at Rs. 9,990/• HCL Infosystems ties up with Apple for iPod distribution. 2006 • Nokia Corporation and HCL Infosystems announce a long term distribution strategy • HCL Infosystems Breaks the one terabyte storage barrier in computers by launching India’s first ‘one terabyte’ personal computer 2007
  • 9. Growth History 2008 2009 2011 • JAN: HCL unveils next generation, ultra portable, sub Rs. 14,000/laptops for the first time in India. • April: HCL recognized the Britain's top employer. • Oct: Wins 2008 Optimas award for innovation. • HCL completes acquisition of AXON Group plc, the largest acquisition in the Tech space by an Indian company. • NOKIA Corporation announces to setup a Joint Venture with HCL to sell mobile value added services directly to consumers in India. • HCL – BSNL to work together on National Broadband Penetration Program. • Ajay Chowdhry conferred with the Prestigious Padma Bhushan .
  • 10. Overview HCL Technologies Product Engineering & R&D, Enterprise & Custom Applications, Enterprise Transformation Services, Infrastructure Management & BPO Services Financials Total Revenues - $ 6.2 Bn EBITDA - $ 670 Mn Employees - 93,000 Global Market Focus HCL Infosystems Hardware, System Integration, Networking Solutions, Managed ISP Services, Homeland Security & ICT Distribution Indian Market Focus Enterprise Revenue Growth Global Presence - Operations spanning 31 countries Delivery Facilities - USA, UK, Finland, Poland, Puerto Rico, Brazil, China, Malaysia, Singapore, Australia, Czech and India India Presence - Offices in 170 cities, 500 points of presence reaching 4,000 towns Distribution Network - 93,000 outlets in over 9,000 towns
  • 11. HCL Infosystems Ltd. Mr. Ajai Chowdhry Non-Executive Chairman and Founder of HCL Infosystems. Mr. Harsh Chitale Present CEO and Whole Time Director
  • 12. Executive Team – HCL Infosystems Harsh Chitale CEO & Whole Time Director J V Ramamurthy President & Chief Operating Officer Sandeep Kanwar Chief Financial Officer Rothin Bhattacharyya Executive V.P., Marketing, Strategy & Business Development Gautam Advani Global Head - Mobility Business Princy Bhatnagar Vice President, HeadConsumer Computing Vivek Punekar Chief Human Resources Officer
  • 13. Business Lines • Hardware and Solutions Business – – – – IT solutions and Services Computing Business Mobility Business Middle East Business (HCL Infosystems MEA) • Services Business – – – – Infrastructure Management Services Enterprise Application Services Infrastructure solutions Business HCL care • Learning Business – HCL Learning Business • Distribution Business – Digilife Distribution and Marketing Services
  • 14. Products Price Range: Rs. 22,565 to 41,990 HCL ME Sync 1.0 (U3) Tablet Rs. 5199 ME Laptops Rs. 20000 to 51000 HCL MyEdu Tab (X1) - K12 With Class 12 Course Content Tablet Rs. 9999 Me Champ tablet Rs. 7,999
  • 15. Services & Offerings Computing & Peripherals • • • • • • • • • • • • Desktops Laptops Servers Thin Clients Kiosks Scanners Interactive boards Projectors Plasma screens MFP/MFD* Digital Duplicators POS Networking & Communication • • • • • • • • • • • • • • Switches Wi-Fi A.Ps Routers, cabling LL Modems BB/ISDN Modems VOIP Phones DSL CPEs EPABX + Phones IP PBX & KTS Soft Switches Audio Conf. Video Conf. Mobiles Fax Security & Surveillance • • • • • • • • • Access Control Smart card Biometrics Body Scanners Bomb Detection & Disposal Solution (BDDS) Conventional Baggage Scanners Explosive Detectors Imaging Devices (CCTV Cameras) Under Vehicle Surveillance System (UVSS) IT Infrastructure & Application Services *MFP/MFD – Multi Function Printer/Device Power & Consumables • • • • • • • UPS Generator Cabling Earthing Batteries Toner Stationery ATMs • Full Function ATM • Cash Dispenser • CD with finger-print Biometric and associated software. • CD with UL 291 (Business Hours Safe) • SIS Services • Rural ATM • BNA Facilities Management
  • 16. Innovations in Hardware HCLs BANK DATA CENTRE IN A BOX VOICE ENABLED TOUCH SCREEN KIOSKS FOR NREGA PROJECTS KIOSKS FOR CHEQUE DEPOSIT, PASSBOOK PRINTING, INFO & NON CASH TRANSACTIONS HCLS HHT
  • 18. Market Share • Laptop PC: • Tablets:
  • 19. AWARDS: • • • • • Bagged the prestigious Golden Peacock Eco Innovation Award 2013 for eNBA project during the 15th World Congress on Environment Management. Won eINDIA Public Sector Enterprises Award 2013 for the project eProcurement by Indian Railways. HCL was honored for automating the tendering process of Indian Railways which reduced the procurement cycle time of material from 23 days to instantaneous . Awarded PC Quest Best IT Implementations of the Year 2013 under the category Project with Maximum Social Impact for Financial Inclusion project of Bank of Baroda. The project aims at providing easy access to affordable financial services to those who are deprived of it so far thereby bringing the unbanked and under banked villages into the formal financial stream. Bagged “Corporate - Best Government to Citizens (G2C) Initiative of the Year” award at the e-Maharashtra Summit 2013. HCL Infosystems was awarded the honor for implementing turnkey ICT solutions in design, supply, installation, automation, integration, and subsequent maintenance of India’s first state-of-the-art Border Check Post (BCP) project undertaken by the Maharashtra Government. Bagged ‘Partner of the Year Award’ for the Asia Pacific & Japan region as part of CA Technologies Partner for Impact Awards, held at the Annual User Conference, CA World '13 in Las Vegas. HCL Infosystems was honored for its commitment and expertise in taking CA Technologies solutions portfolio to market, and its efforts in driving new contracts and business opportunities.
  • 20. Awards • Bagged the prestigious Shiksha Ratan Award at the State Education Summit 2013 for Best Smart Class Service Provider for its flagship product DigiSchool. • HCL Digischool wins ‘Best ICT Enabled Content for K 12 Education’ at National Education Award presented by Star News. • HCL My EduTab wins “Best tablet providers in Education” award at World Education Awards 2012. • In 2012, bagged Mee Seva Award for Excellence in Delivery from the Government of Andhra Pradesh.
  • 21. CSR initiatives • HCL Infosystems Limited partnered with National Skill Development Corporation (NSDC) to provide skills to youth, aiming at enhancing their employability. • VidyaGyan – A landmark educational initiative for meritorious rural underprivileged children, completely free Plant a tree initiative – one tree per client visit (with every client coming to India, a tree is planted) Extensive tie-ups with NGOs, women forums, social service communities, health institutions, blind children institutions One of the first companies to have a comprehensive environment management program, HCL is the first company in the country to be ISO14001 compliant. First company in India to have a comprehensive policy on Waste of Electrical & Electronic Equipment (WEEE) European Union (2002/96/EC) Directive According to environmental organization Greenpeace 29% of HCL products are currently free of toxic vinyl plastic (PVC) and brominated flame retardants (BFRs). In March 2010, HCL launched its first notebook entirely free of PVC and BFRs. • • • • •
  • 23. Competitors • Laptops & PC: – – – – – – – – DELL IBM LENOVO HP-COMPAQ ACER SAHARA INTEX SONY • Tablets: – – – – MICROMAX APPLE SAMSUNG KARBONN
  • 25. Human Resources • Ranked among Top 5 Employer 2012 by IDC – Dataquest. • HCL has over 93,000 employees at present. • In February 2005, Vineet Nayar, CEO, HCL Technologies announced a radical new philosophy, “Employee First, Customer Second” (EFCS). • Recruitment Process: – – – – – Application Shortlisting of Profiles Technical Interview HR Interview Offer • Training & Certification: – HCL Career Development Centers – Pan India Centers with 12000 + students creating hardware , software and networking professionals for the last 30 years
  • 26. SWOT Analysis Strengths • One Point solution provider. • Enough Financial Resources for deploying any amount of hardware and Human Resources. • Pan India Presence for executing onsite projects in any part of the India. • Ability to understand customers business and offer right technology Excellent service & support infrastructure • Fast paced and flexible work culture. Weakness • No proper marketing channels and strategies • After sales services are not customers satisfactory • Poor customer relationship • Less promotional campaigns
  • 27. SWOT Analysis Opportunities Threats • Expanding disposable income of people • A large number of Untapped SMBs are realizing the importance of I.T solutions to gain an edge in their business. • Increasing consumer awareness about IT and its use • Tremendous untapped potential of IT products in India • Increasing competition • Tie-ups with various MNCs enable to extract their core competencies • Small Players and manufactures are trying to enter into the segment where they can provide much cheaper products then HCL which will be a rising competition for HCl to stand. • Less franchise models • Local assemblers are biggest menace for the company • Advent of global players entering into India and setting up their manufacturing plants • Entry of MNCs giving direct competition
  • 28. PEST Analysis • Political – Changes in Government Policies. – Import Duty. – Large projects stalled or milestone delays due to lack of decisions. • Economic – Economic growth Slow down – Sharp swing in currency exchange rates. – Decline in Government spending with rising fiscal deficit.
  • 29. PEST Analysis • Social – Brand Perception – towards Indian Brand. – Education, preferences, income levels, and other cultural factors influence. – Cultural aspects of different regions affect the occurrence of seasonal sales, which significantly affect the performance of the computer industry as a whole. • Technological – Technological advances over the past decade, such as increased processing power with reduced power consumption and reduced cost – Ever changing and emerging Technologies – Short product life cycle