August Poultry Times Of India......

1. REGN. NO. PKL-92/2010-2012, P/KL-1/International /2008-2011 RNI NO. 02957/96
P ULTRY TIMES
OF INDIA Volume 34 Issue 1 August - 2012
COVER STORY
Novus creates Health through Nutrition
Cover
Story - products for livestock,through Nutrition
Novus creates Health
pets and people.
products for livestock, pets and people.
ARTICLE
Zinc complexes improve
feed conversion
INTERVIEW
Interview with Dr.Vaibhav Nagpal, Director,
Novus Animal Nutrition (India) Pvt. Ltd.
PRESS RELEASE
DSM Marched with Quality & Brand in
Davanagere, Karnataka
NEW
APPOINTMENT
Aviagen Adds Experience to its
Global Veterinary Technical Team
BUYERS GUIDE
Poultry Software
COMPLIMENTARY COPY
7th
in series Interview with Dr.Vaibhav Nagpal, Director,
Novus Animal Nutrition (India) Pvt. Ltd.
IAI Poultry &
Meat EXPO 2012
13-15 December 2012
IARI Ground, PUSA New Delhi

2. 2

3. From the Pen of Chief Editor
Editorial
Branded Eggs likely to make CONTENTS
growth Stranded
If this is some kind of add-stunt or something 4 Zinc complexes improve feed conversion
innovative in the realm of egg industry has not been
clearly explained by the producers of “Branded
DSM Marched with Quality & Brand in
Eggs”. Anyway, the small producers have become 6
Davanagere, Karnataka
successful in creating a niche for their innovative
product, BRANDED EGGS. Selling Branded eggs has
not become so easy in the retail market because the 8 WPC 2012: 24th World Poultry Congress opens in Salvador
price is almost double the price of ordinary eggs in the market.
A few years ago some poultry farmers in Raipur, Chhattisgarh, launched
branded eggs but discarded the practice due to lack of point of sale. The DSM Marched with Quality & Brand in
10
consumers, however, have become very much conscious about these Panchkula, Haryana
branded eggs, just like organic poultry products.
Aviagen Announces Keith McCay to
The branded eggs have a higher vitamin and mineral content and are free 11
Oversee Poultry Breeding Operations
from odor. They ensure a clean production atmosphere and stringent
production norms, while the unbranded eggs may be contaminated. Other Aviagen Adds Experience to its
11
features for branded eggs are; low cholesterol content, high DHM content Global Veterinary Technical Team
and folic acid. These eggs are mostly rich in protein, contain less fat and, in
Danisco Animal Nutrition Expands US Team
cases, have herbal features. 11
with Poultry Specialist
While the whole country consumes 3.6 billion eggs every month, the
branded eggs constitute only around six million eggs. But this segment is
likely to catch up first in cities such as Delhi, Mumbai, Kolkata and Interview with Dr. Vaibhav Nagpal, Director,
14
Bangalore, and is growing at an annual rate of 20 per cent. Novus Animal Nutrition (India) Pvt. Ltd.
Poultry farmers are hopeful that growing incomes and health-
consciousness will help them switch over from unbranded to branded
eggs. They also observed that the demand for normal eggs dwindled by 40 Novus creates Health through Nutrition
16
per cent but that of branded eggs fell by only 10 per cent. products for livestock, pets and people.
Very soon the egg farmers will be able to bring out eggs for specific
category of people with specific requirements such as children, heart
patients, diabetics and pregnant women as well. Generally the eggs with 20-23 News
low Glycemic Index (G.I.) values are recommended for consumption by
the diabetics. 24 Egg Rates
Albeit the branded eggs are priced higher than loose eggs, the demand is
increasing as it gives a premium look and appeal. So majority of first class Buyers Guide
26
customers prefer these eggs The branded egs ensures quality and
convenience and the concept of branding eggs is fast catching up with the
egg producers. 29 Events Calender
Office :
Our Team Advertisement 923, Sector-9, Urban Estate, Karnal 132 001 (Haryana)
Tel.: + 91 (184) 4033326/327, 2202174/75
Vishal Gupta Fax : + 91 (184) 2231050
Avitech 31 E-mail: info@pixie.co.in | Website :www.pixie.co.in
Chairman & Editor in Chief
vishal@pixie.co.in Confidence of Indian Industry 9
Vinod Kumar DSM 19
General Manager
gm@pixie.co.in IAI Expo 2012 32
Jawahar Khurana IAI Aquaculture Expo 28
Marketing Manager
IMV Technologies 25 Editorial & Advertisements may not be reproduced
marketing@pixie.co.in Without the written consent of the publishers.
Dr. S.S. Mondal Indian Herbs Overseas 5 Whilst every care is taken to ensure the accuracy
of the contents of Poultry Times of India the
M.V.Sc. & A.H., Ph.D. publishers do not accept any responsibility or
Natural Remedies 2
info@pixie.co.in liability for the matterial.
Prachi Arora Novus 15
Co-editor
Pfizer Animal Health Indian Ltd. 7
Manish Kumar
Assistant Co-editor Prakash Feed 27
Kamljeet Taya
Tata Chemicals Ltd. 11
Assistant Content Manager
Pixie Consulting Solutions Ltd. Karnal
poultry@pixie.co.in Vamso Biotec Pvt. Ltd. 13 Printed at : Jaiswal Printing Press, Chaura Bazar, Karnal
Ashwani Verma Published at : 821, Sector-13, Urban Estate,
Zeus Biotech 18, 20 Karnal 132 001 (Haryana)c
Graphic Designer :
design@pixie.co.in Zydus Animal Health Ltd. 30

4. Article
Zinc complexes improve feed conversion
Dietary zinc stimulates immunity and supports skeletal development, feathering and skin
strength, etc. In addition, feeding highly bioavailable sources of zinc, such as zinc complexes, to
broilers also shows improvements in gain and feed conversion.
By Wiebe van der Sluis, Rooster45, Doetinchem, The Netherlands
acetate 19%. It is also true that the
relative biological value of zinc sources
varies (see Table 1).
Growth promotion effects
Because of the low zinc content in some
feed ingredients with varying levels of
bioavailabily, it is necessary to add zinc
to poultry diets. In the European Union,
zinc diet contents are allowed up to 150
mg/kg feed. These levels cover largely
the recommended requirements for
most animals, especially when highly
bioavailable zinc complexes are
supplemented.
When feeding zinc complexes within
these legal limits, it helps decrease the
severity of footpad and skin lesions, as
well as improve feathering condition
Zinc is an essential trace element in all living and skeletal development. Since zinc
systems from bacteria, plants and animals to also stimulates the development of the
humans. Its biological function was not immune system, providing sufficient
understood until 1934. It took another 20 years bioavailable zinc results in healthier
before naturally occurring zinc deficiency was birds. Trials conducted in various parts
recognized as the cause of parakeratotic of the world clearly indicate that zinc
(hardening and cracking) lesions of the skin of complexes have a positive effect on
pigs, and slow growth, poor feathering and body weight and feed conversion in
abnormal skeletal development in poultry. broilers, as well as egg production and
Recent poultry literature suggests zinc shell quality in laying hens. These
deficiency in poultry is associated with footpad effects are more notable during heat
lesions and poor carcass quality due to scratches stress.
and skin damage. This made poultry producers
Improved performance
and nutritionists realise that adequate dietary
zinc supplementation is critical in poultry Recently, researchers at Auburn
production. University, Alabama, USA,
investigated the influence of zinc
Bioavailability of zinc
complexes on live performance and
Zinc is primarily absorbed in the small intestine.
carcass grade of broilers. They reported
However, it is known that binding form and
that feed conversion was improved for
other dietary ingredients can influence the
female broilers fed Zn complexes at 25
bioavailability of zinc. In monogastric animals,
and 42 d of age and male broilers at 21 d
phytate, for example, decreases zinc absorption.
of age. In a follow up study, the same
Dietary calcium, magnesium, phosphorus,
group showed (in a trial with 1440 male
nickel, copper and iron also affect zinc
bioavailability. Ross broilers over 49 days) a feed:gain
of 1.701 versus 1.736 for broilers fed zinc
There are differences in bioavailability between
complexes and ordinary sulphate,
various zinc sources. Most of them are quite low,
respectively (Figure 1). A summary of
for example: the absolute bioavailability for zinc
22 trials from Zinpro Corporation
oxide is 22%, for zinc sulphate 23% and for zinc
showed that feeding broilers zinc
complexes improved the feed efficiency
Some zinc facts3 by 3.9 points (0.039 or a 2%
• Zinc is needed for immunity, cell division, improvement) when weights were
cell growth, wound healing, and equalized to those of the sulphate
carbohydrate metabolism. control (Figure 2). This feed efficiency
• Zinc is also needed for the senses of smell advantage continued to persists even
and taste. when broilers were reared to heavier
• Zinc from plant sources is not as available weights (>3.4 kg). These results show
for use by the body as the zinc from animal that providing sufficient zinc
sources. Therefore, low-protein and complexes helps improves bird
vegetarian diets tend to be low in zinc. performance.
04

5. 05

6. Press Release
DSM Marched with Quality & Brand in Davanagere, Karnataka
of “Safety, Quality, Reliability andTraceability”. technologies with the aim to retain the product
He emphasised about DSM global alliance with efficacy, potency and stability in different feed
Novozyme, world leader in enzyme production applications and stress conditions, which makes
and research. these products more bioavailable to the animals.
Dr. Mahendran also informed that all the DSM He talked about various vitamin forms
vitamins are sold under the brand name of (Rovimix®), enzymes solutions (Ronozyme®
“Rovimix®”, carotenoids as “Carophyll” and VAX, Ronozyme® NP, Ronozyme® ProAct)
feed enzymes are named as “Ronozyme®”. from DSM to reduce feed cost in layers. Dr.
Mr. Krishnamurthy Naidu
welcoming all guests
DSM Nutritional Products organized seminar
on “ Importance of Product Forms &
Differentiation”
DSM Nutritional Products India Pvt. Ltd. Dr. Mahendran during presentation on company profile and product forms
organized technical seminar in Davanagere,
Karnataka on 13th July'2012; aiming to extend DSM Nutritional Products India Pvt. Ltd. has Mahendran emphasized significance of
its technical expertise in Vitamins, Carotenoids started its own premixing plant at Ambernath, Ronozyme ProAct (Protease enzyme) in
& Enzymes to poultry farmers in and around near Mumbai, Maharashtra to deliver the reducing feed cost when soya & other raw
Davanagere. material prices are high at present.
The seminar was arranged at “Hotel Sai Dr Mahendran showed the vitamins, enzymes
International, Davanagere” and was well and carotenoids forms and explained the
attended by progressive layer farmers in and differences under live demonstration through
around Davanagere. microscope and was well appreciated by them.
Mr. Krishnamurthy Naidu of M/s Balaji Mr. Bhaskar, Area Sales Manager, DSM
Enterprises welcomed the guests and Nutritional Products India Pvt. Ltd. gave vote of
introduced DSM team to them. thanks to the guests and speakers.
Dr. Mahendran, Nutritionist- South & East
India, DSM Nutritional Products, gave
company presentation and DSM activities. He
gave brief introduction about DSM global and
DSM India and its activities of focusing and Dr Mahendran and Mr Bhaskar during live
working for people and planet by providing product differentiation
right solution to improve quality of life. He premixes and products precisely, quickly and as
informed that DSM is the global leader in per local need.
vitamin manufacturing and in marketing of
Dr. Mahendran in his presentation on
vitamin premixes and at present they have 46
“Importance of product form and
premix plants worldwide to cater global market
differentiation” highlighted the importance of
and to offer customized blends as per needs.
vitamins formulation technology in the poultry
DSM is the only and largest integrated vitamin
feed. He explained how vitamin and enzyme
manufacturer and its quality vitamins have
product forms help to overcome the critical
been produced in its state of art plants located at
features of mixability, stability, handling and
different parts of world. DSM produces
bioavailability.
vitamins and carotenoids and enzymes for
poultry, dairy and aqua feeds as well as for He shown presentation on different product
human nutrition, therapeutics and personal forms of Rovimix® Vitamins, Carophyll &
care. He also mentioned that all DSM products Ronozyme® brand of enzymes to explain the
are manufactured with stringent quality quality of DSM products. DSM products are View of the Guests in the seminar
measures that assure to meet critical parameters manufactured with advanced formulation
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06

7. 07

8. NEWS
Press Release
WPC 2012: 24th World Poultry Congress opens in Salvador Feed Additive Market to
BRAZIL - The opening ceremony of the 24th poultry producers and exporters association,
Reach Value of $17.5 Billion
World Poultry Congress took place in Salvador UBABEF, offered a number of examples of the Feed Additive Market to
in the state of Bahia on 5th August. The event importance of poultry meat to the economy of
marked the centenary of the very first congress. his country. In 2011, exports reached 4.11 Reach Value of $17.5 Billion
Representing more than 90 countries on all five million tonnes, worth US$8.85 billion, or more GLOBAL - The global animal feed additives
continents, delegates gathered at the than three per cent of the country's total exports market was worth $ 13.5 billion in 2011 and is
Convention Centre in the Brazilian city for the and went to 150 countries. Nevertheless, two- expected to reach $ 17.5 billion in 2018,
opening ceremony of the World Poultry thirds of poultry meat produced is aimed at the
The global animal feed additives market is
Congress. domestic market. The industry provides
employment for 1.2 million people in chicken growing at a CAGR of 3.8 per cent from 2011 to
Australia's Dr Bob Pym, president of the WPSA, 2018. In the overall global market, Asia Pacific
production and a total of 3.5 million direct and
welcomed the guests and delegates, explaining
indirect jobs. is expected to maintain its lead position in
that this Congress is a special one, marking the
centenary of the organisation. The International The sustainability of the industry is important, terms of revenue till 2018. Asia Pacific is
Association of Poultry Instructors, as it was then he stressed, economically, in poultry health and expected to enjoy 32.4 per cent of global animal
called, held its first meeting in 1912, attended by for improving social conditions as it depends on feed additives market revenue share in 2018
delegates from just 12 countries. Six years later, successful partnerships between small farms followed by Europe.
the World's Poultry Science Association was and large organisations. Furthermore,
The increase in global demand for meat and
formed, an organisation that now includes production can be achieved with less
environmental impact than in many countries, meat products has fueled the growth of global
almost 8,000 members in 80 countries.
he said, adding the a chicken in Brazil has half feed additives market over the last three years.
He said. The organisation has always had the
the carbon dioxide emissions of one produced in This growth is particularly higher in emerging
goal of helping family farmers in developing
the UK. countries like China, India, and Brazil which
countries to improve poultry production with
technology and the latest science, aiming to In his address, Minister of Agriculture, Mendes contributed 23 per cent in 2011 and expected to
make them self-sufficient in poultry meat and Ribeiro Filho, stated that the aims of President contribute 39 per cent in 2018.
eggs, sustainably. Never has this help been more Dilma Rousseff's government include self-
The animal feed additives market is
needed than in these days of high and volatile sufficiency in corn (maize) by next year and the
segmented into antibiotics, vitamins,
feed prices, he stressed, when developing eradication of poverty over the coming decade.
antioxidants, amino acids, feed enzymes, feed
countries are under greater pressure from the Until the 1970s, Brazil imported many basic
acidifiers and others (Trace minerals, NPN and
effects of drought and use of land for biofuel foods but it has applied the best technologies to
production. triple food production over 20 years and food so on). The global feed acidifiers market is
President of the Congress organising body, exports now contribute much to the country's estimated to reach $1.6 billion in 2018 from $1.0
FACTA, Dr Edir da Silva, replied and welcomed positive balance of trade. billion in 2011, at a CAGR of 6.3 per cent from
the guests and delegates. He highlighted the Brazil is in an outstanding position to meet the 2011 to 2018. Asia Pacific is major sales
development of the Brazilian poultry meat demands of the world's growing human contributor and is expected to hold 32 per cent
industry over the last decades to one that is now population, the Minister said. of the global market share in 2018.
the world's top exporter of this product, Last but by no means least to address the This market is expected to have high growth of
accounting for 40 per cent of the total volume of Congress opening ceremony was the Governor CAGR 4.0 per cent due to higher demand and
poultry meat graded across the world. of the state of Bahia, Jaques Wagner. Salvador
sales. The US remains the leader in the North
He identified the strong integrated supply chain was Brazil's first capital city, he said.
in his country as the basis for this success, and American amino acids market with 29.9 per
He encouraged investment in the poultry
stressed the need to support the many small cent market share, while China leads the Asia
industry in the state, which currently provides
family farms on which the industry depends, as just 12 per cent of the eggs and 60 per cent of the Pacific market with 49.5 per cent market share
an example of the sustainable growth that is chicken consumed in Bahia. Brazil's poultry followed by Japan. Within Europe, UK draws
vital for further expansion. industry is centred in the south, south-east and the largest demand, which is followed by
Francisco Turra, chairman of the Brazilian mid-west states. Germany.
Ceva combines poultry vaccines into single dose against three diseases
The world leader in poultry vaccine technology made it possible to provide lifetime protection Vectormune ND (which also protects against
CEVA has combined two of its poultry vaccines against all forms of IBD with a single dose Marek's Disease), can be mixed in diluent with a
into a single dose that will protect against blue vaccine tracer and administered in the
Newcastle, Gumboro and Marek's disease. hatchery, either in ovo or subcutaneously at one
Infectious Bursal Disease (IBD) has been a long day old, according to Ceva. "Vaccinating chicks
standing challenge in the field. Producers against Gumboro and Newcastle disease has
needed a vaccine that worked in the presence of always been difficult for broiler producers
a relatively high level of maternal antibodies.In because of the uncertainty around what day to
response, CEVA developed CEVAC® administer," said Ceva.
Transmune IBD, a unique vaccine utilizing The two vaccines used to come in packages in
upgraded immune complex technology that different sizes, but the company has
eliminated the difficulties of vaccinating for IBD administered via in ovo (in the egg) or standardized the packaging for ease of use.
by overcoming the challenge of when to subcutaneous injection. Transmune IBD and Vectormune ND are now
vaccinate and the problem of non-uniform The company's Gumboro vaccine, Transmune available in uniform 1,000-, 2,000- and 4,000-
administration in the chicken house. It also IBD, and its Newcastle Disease vector vaccine, dose vials.
8

9. 09

10. Press Release
DSM Marched with Quality & Brand in Panchkula, Haryana
from DSM to reduce feed cost in layers. Dr.
Pradip demonstrated feed cost reduction in feed
formulation by using Ronozyme NP, VAX and
ProAct to utilize feed nutrients most efficiently.
Dr. Pradip Naik with Dr. Lokesh Gupta showed
the vitamins, enzymes and carotenoids physical
forms and explained the differences under live
demonstration through microscope. One of the
important factors that influence the mixability
in feed is 'flowability'. Live demonstration of
Dr. Lokesh Gupta welcoming all guests and speakers
DSM Nutritional Products organized “ Product and products precisely, quickly and as per local Dr. Pradip Naik and Dr. Lokesh Gupta
Differentiation Seminar ” need. Dr. Lokesh emphasized significance of during live product differentiation
DSM Nutritional Products India Pvt. Ltd. Ronozyme ProAct (Pure Protease enzyme) in flowability was shown to the seminar
organized Technical Seminar at Panchkula, reducing feed cost and to better utilize feed participants and was well appreciated by them.
Haryana on 13th July 2012; aiming to extend its Dr. V. Ramasubba Reddy, Retd. Professor and
technical expertise in Vitamins, Carotenoids & renowned poultry nutritionist from Hyderabad
Enzymes to poultry farmers around Haryana delivered an excellent presentation on
and Punjab. “Emerging challenges in Poultry Production”.
The seminar was arranged at “Hotel KC Dr. Reddy emphasized on right nutrition,
Crossroad, Sector-10” and was well attended by proper biosecurity, water quality and bird's
progressive layer farmers, feed manufacturers intestinal health management to maximize the
and veterinary consultants of barwala and near economic returns from layers.
by area.
Dr. Lokesh Gupta, Technical Manager, DSM Dr. Pradip Naik during his presentation on
Nutritional Products welcomed the guests and product forms and differentiation
introduced DSM team and speakers to the
guests. He gave brief introduction about DSM proteins and improving its digestibility when
Global and DSM India and their activities of soya & other protein ingredients prices are
focusing and working for people and planet by extremely high at present. By using Ronozyme
providing right solution to improve quality of ProAct feed producer can reduce protein and
life. amino acids substantially and thus reduce feed
cost.
Dr. Lokesh informed that DSM is the global
market leader in vitamin manufacturing and in Dr. Pradip Naik, Technical Manager - North and
marketing of vitamin premixes and at present West India, in his presentation on “Importance
of product form and differentiation” Dr. V. Ramasubba Reddy during presentation
they have 46 premix plants worldwide to cater
highlighted the importance of vitamin on emerging challenges in poultry production
global market and to offer customized blends as Dr. Reddy answered many questions raised by
per local needs. DSM is the largest and only formulation technology in the poultry feed. He
explained how vitamin and enzyme product farmers and poultry consultants for optimum
integrated vitamin manufacturer of all vitamins, utilization of feed ingredients and to maintain
pro-vitamins, intermediates and its quality forms help to overcome the critical features of
mixability, stability, handling and intestinal health. He gave a simple advice to
vitamins have been produced in their own state reduce feed cost by using protease (Ronozyme
of art manufacturing plants located at different bioavailability.
ProAct) and NSP degrading enzymes
parts of world. DSM produces and market Dr. Pradip showed presentation on different
(Ronozyme VAX) at present and maximize
vitamins, carotenoids and enzymes for poultry, product forms of Rovimix Vitamins, Carophyll
nutrient utilization from feed to bird.
dairy and aqua feeds as well as for human & Ronozyme brand of enzymes to explain the
quality of DSM products. He also explained in Mr. Deepak Mukhija, Area Sales Manager
nutrition, therapeutics and personal care. He
detail about the different manufacturing North India, DSM Nutritional Products India
also mentioned that all DSM products are
process of feed grade vitamins & how they can Pvt. Ltd. gave vote of thanks to the participants,
manufactured with stringent quality measures
be used for specific purpose. DSM products are consultants and speakers for sparing their time
that assure to meet critical parameters of
manufactured with advanced formulation and for valuable exchange of information .
“Safety, Quality, Reliability and Traceability”.
technologies with the aim to retain the product Seminar ended with cocktail and dinner.
Dr. Lokesh also informed that all the DSM
vitamins are sold under the brand name of efficacy, potency and stability in different feed
“Rovimix”, carotenoids as “Carophyll” and applications and stress conditions, which makes
feed enzymes are named as “Ronozyme”. DSM these products more bioavailable and
Nutritional Products India Pvt. Ltd. has started efficacious to the animals and birds.
its own premixing plant at Ambernath, near He talked about various vitamin forms
Mumbai, Maharashtra to deliver the premixes (Rovimix), enzymes solutions (RONOZYME
VAX, RONOZYME NP, Ronozyme ProAct) View of guests in the seminar
10

11. 11

12. New Appointments
Aviagen Announces Keith McCay to Aviagen Adds Experience to its
Oversee Poultry Breeding Operations Global Veterinary Technical Team
US & UK - Aviagen today announced the promotion of production MIDDLE EAST - Aviagen has strengthened its Global Veterinary
executive Keith McCay to Director of Pedigree and Great-Grandparent Technical Team with the appointment of Dr. Pavel Shkarlat as Poultry
(GGP) Operations. In his new role, Mr McCay will oversee all operational Veterinarian, providing health and management advice as the Ross
functions for Aviagen's breeding programs in the United States and Veterinarian for the Turkey, Middle East and Africa (TMEA)
United Kingdom. He most recently was Vice President of Operations at region.Aviagen Adds Experience to its Global Veterinary Technical
Aviagen North America. Team MIDDLE EAST - Aviagen has strengthened its Global Veterinary
Technical Team with the appointment of Dr. Pavel Shkarlat as Poultry
Veterinarian, providing health and
management advice as the Ross
Veterinarian for the Turkey, Middle
East and Africa (TMEA) region.
Dr Shkarlat has been with Aviagen
since 2005 and has previously held
roles within the company as a
Technical Service Manager for
Eastern and Central European
countries and most recently as
Senior Technical Service Manager
for Russia. Prior to that he had
worked for OJSC Cherkizovo
Mr McCay will also drive innovations to improve the output through
Group in Moscow and spent time as
efficiencies in the Pedigree and GGP operations, working closely with
a visiting researcher at The National
Aviagen's R&D operation to establish, test and implement best practices
University of Ireland in Galway.
across the program.
Nick Dorko, Global Head of
“With Keith's experience and knowledge of the breeding program and
Veterinary Technical Services at
his focus on operational excellence, he will bring a new dimension to our
Aviagen, said: "The appointment of Dr Shkarlat demonstrates that
elite level breeding operations,” said Mr Ennis. “Keith has been involved
Aviagen is committed to being the industry leader in technical support.
with operations at various levels for nearly two decades here at Aviagen,
Dr Shkarlat joins the team with a wealth of experience working in poultry
and will work closely with R&D and the Executive Board to incorporate
behind him and I am confident his previous experience will be a strong
unique and exciting technology into the existing program.”
asset to Aviagen and our customers in the Middle East, Turkey, Africa
During his 22 year career in the poultry industry, McCay has spent 18 ansd beyond.”
years at Aviagen and held senior management posts in GP operations,
Originally from Russia, Dr Shkarlat received his Doctor of Veterinary
quality assurance, sales and production. McCay grew up on family
Medicine degree from the Peoples' Friendship University in Russia in
broiler farms with ConAgra, and pursued a BS degree in Biology from
1999 and has also completed the MAHM online programme (Master of
Athens State University. Prior to joining Aviagen he held the position of
Avian Health and Medicine from the University of Melbourne/
Broiler Flock Supervisor at Wayne Farms for four years.
Georgia).
Danisco Animal Nutrition Expands US Team with Poultry Specialist
US - Danisco Animal Nutrition, a business segment of DuPont Industrial Biosciences, has strengthened its technical services team in the United
States with the appointment of poultry nutrition specialist Dr. Nuntawadee Sriperm to the role of technical services manager.
Dr Sriperm, known as Nickki, has a background in animal husbandry, and degrees at a master's level in both Business Economics and Agriculture
Economics.
Dr Sriperm worked in the animal nutrition industry for seven years before pursuing her Ph.D. in poultry science, which she recently attained from
the University of Georgia.
Her experience in feed formulation, data analysis, economics and specialisation in poultry nutrition will assist customers in capturing maximum
nutritional value from their diets as well as cost savings opportunities.
I am pleased to have joined such an innovative company. Danisco Animal Nutrition is firmly focused on working in partnership with their
customers to address the long-term needs of using finite resources to feed a growing population. I am particularly excited to be working with such
a skilled group of professional scientists,” said Dr Sriperm.
Working from Buford, northeast of Atlanta, Georgia in the United States, she will report to Dr Janet Remus, director, Regional Research and
Technical Services.
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12

13. 13

14. Interview
Interview with Dr. Vaibhav Nagpal, Director,
Novus Animal Nutrition (India) Pvt. Ltd.
What is the value addition Novus provides productivity through various programs like;
to the customers or the poultry industry? “Feed Cost Reduction”, “Trace Mineral
Novus works with the poultry industry as a Optimization”, “Feed Mill Efficiency”,
solutions provider for various segments in “Pathogen Control”, “Feed Hygiene”, “Feed
the field of Health & Nutrition. Novus not Quality”, “Gut Health” and “Egg Shell
only focuses on supplying Products and Quality.
solutions to the Customers but because of In the current scenario, feed raw material
presence in more than 100 countries, it helps prices are sky rocketing. Can you elaborate
the Customer access to global technologies by the Feed Cost Reduction program?
becoming a bridge to the outside industry. At present, the Industry is witnessing a
Novus is setting up a world class R&D tremendous spike in raw material prices. The
laboratory in India to provide Laboratory major reasons are lower productions from
Dr. Vaibhav Nagpal, Director, support to our customers and develop the major producers like USA and Latin America
solutions as per the local requirements. The and increased demand from China and other
Novus Animal Nutrition (India) Pvt. Ltd.
lab should be functional in the beginning of Asian countries. It appears that it is going to
INTERVIEW
2013. One of the major issues faced by our stay on for some time.
Customers is Raw Material Quality. The Lab The animal feed industry has been forced to
will standardize IDEA Analysis, so that our look for and explore the alternate feed
Customers can analyze real time Digestible ingredients to keep the finished feed prices
Amino Acid profile of major protein sources and animal protein prices as affordable as
and they can optimize their formulations and possible.
also screen their suppliers. In this scenario, Novus has helped the
Novus is doing lot of collaborative research industry in sharing the work done for last
with Universities in South Asia like Bombay several years on improving the amino acid
Veterinary College and TANUVAS to digestibility in raw materials with Cibenza
develop effective solutions relevant to our DP 100.
local customers needs. Novus also helps This allows us to use and get more out of raw
Universities to upgrade the infrastructure materials like De-oiled rice bran, rice polish,
and send the students from these Universities meat and bone meal, mustard meal, cotton
to outside universities under the Novus seed meal, etc which have significantly lower
Graduate Scholarship Program so that amount of digestible amino acids.
Students can learn new technologies and What are future key drivers for the growth
come back and apply it in our Industry. of Novus in Indian poultry industry?
How does your company differentiate itself Performance, Animal Well Being, Food Safety
from others in the market? and Environment are the key areas driving
Novus pledges to provide its customers the Novus not only in India but also globally.
“Triple-S Bottom Line” - “Solutions, Services, What are the major challenges in the Indian
Sustainability”. In simple terms, Novus poultry industry?
partners with the customers by offering Agricultural productivity and inconsistent
sustainable solutions and services. The supply of feed raw materials, quality of feed
company embraces science and has a sense of raw materials and drinking water, man
curiosity that stimulates innovative thinking power, immune challenges due to various
and actions toward everything it does. reasons are the major concerns in the poultry
industry. We look at health and nutrition
Where you see Novus after 10 years in South
issues from a holistic perspective,
Asia poultry & livestock market?
recognizing that only an integrated approach
We are striving to bring innovative programs
will make a clear, sustainable economic
and products to address the challenges difference to our customers.
experienced by our customers to improve
What are the major expectations of poultry
their productivity and profitability while
farmers from Novus?
being environmentally sustainable. The
Though the industry is steadily growing at a
future of Novus in South Asia looks positive
phase of 8-15% in various segments, still it is
and exciting: through organic growth,
facing unexpected fluctuations in raw
acquisitions and technology partnerships, we
material and finished product prices, quality
see ourselves as the Top most solution
issues and disease outbreaks. Poultry
provider in Animal Health and Nutrition.
industry is expecting a lot of innovative
What are your major programs for the concepts and programs to moderate the cost
Indian poultry industry? of production while maintaining the superior
Novus helps the customers to improve the quality.
14

15. 15

16. Cover Story
Novus creates Health through Nutrition
products for livestock, pets and people.
Novus History
Novus has employees working in
over 100 countries, serving more
than 3,000 customers worldwide.
Based in St. Charles, Missouri,
Novus has facilities including
corporate offices, research and
development laboratories and
manufacturing operations in
more than 35 countries, as well as
smaller offices with field staff in
an additional 60 countries. The
Novus South Asia office is located
at Chennai, Tamil Nadu
coordinating the operations of
16

17. Cover Story
India, Bangladesh, Pakistan, Sri Lanka and About Novus support alignment, diversity, individual
Nepal. growth, initiative and teamwork.
Vision
Based on Science We strive to provide products with
To help feed the world affordable,
Novus International, Inc. was founded in demonstrable value. Our research
wholesome food and achieve a higher quality
1991, but our scientific roots and history focuses on leading-edge concepts, and
of life.
originated over 50 years ago. In the 1950s, St. we are committed to supplying
Novus has a clearly defined Vision. Feeding
preferred products and services.
Louis, Missouri-based Monsanto Company the world over the next four decades will
It is critical that we maximize long-term
began conducting livestock and poultry feed require producing more food than in the
customer satisfaction. Whether related
metabolism studies. In 1959, one of its previous 4,000 years. Satisfying this
to products, services or innovation, we
products received FDA approval as an animal increasing demand without straining,
must always anticipate our customers'
feed additive, which helped launch the depleting or polluting the earth's natural
needs and exceed their expectations.
Monsanto division that would become resources will continue to be a complex
We protect our employees, the public
Novus. In 1991, in an effort to focus on its core challenge. It will require innovative solutions
and the environment. Specifically, we
businesses - seed, herbicide and in nutrition, combined with a solid
make health, safety and environmental
biotechnology - Monsanto sold its Feed commitment to global sustainability.
considerations a priority in everything
Ingredients division to Mitsui & Co. Ltd. and Mission we do.
Nippon Soda Co., Ltd. The new owners saw
Make a clear difference in sustainably We act with integrity. We treat all of our
Novus's strategic potential for growth. meeting the growing global need for nutrition stakeholders - including employees,
In our first year, we put into place the and health. customers, suppliers, business partners, our
corporate Vision of "helping to feed the world Our core expertise and experience in health owners and the public - in a fair and ethical
affordable, wholesome food." At the time, and nutritional research empower Novus to manner.
this Vision statement was considered a bold move toward our Mission. Together, our Solutions and Novus
goal and some questioned how Novus could Vision and Mission form the solid bedrock
Novus has pledged to answer customer pains
realistically make a contribution. We were a that supports Health through Nutrition.
and industry issues by providing solutions.
small, business-to-business company with
Core Values This pledge comes from our rich legacy in
two products for the poultry industry, but we
Novus's Core Values bring our Vision and providing innovative total management
understood that Novus's core knowledge of
Mission to life. The Core Values define, in solutions that optimize livestock and poultry
health and nutrition related to poultry could
practical terms, how our 800-plus employees production, addressing just about any
be beneficial to other species. challenges nutritionists and producers face.
conduct business with each other, with
Working from a strong base of scientific customers and with other stakeholders. They We are committed to reducing feed costs,
understanding, we have brought to market guide all business strategies, plans and optimizing gut health and supporting a
more than 100 new products over the past objectives. They shape our company's greater plane of nutrition for livestock and
decade. Today the Novus product portfolio culture, which begins at the individual level poultry production globally.
provides a holistic approach to Health and carries through to the marketplace. [ Feed Cost Reduction ] Helping
through Nutrition for poultry, cattle, pigs, We seek excellence from every Producers Target Their Largest Input
pets, farm-raised fish, horses and people. employee. We encourage, expect and Cost
17

18. Cover Story
[ Gut Health Optimization ] Supporting [ Community Service ] Locally include ALIMET® and MHA® feed
Health Through Nutrition Backed By Experienced in Communities Where We supplements, CIBENZA™ feed enzymes,
Research Do Business ACTIVATE® nutritional feed acid,
[ Tissue Integrity and Health ] Feeding [ Industry Service ] Addressing Industry ACIDOMIX® preservative premixture,
Livestock and Poultry to Their Genetic Challenges Around the Globe ADVENT® coccidiosis control, MINTREX®
Potential Sustainability and Novus chelated trace minerals, SANTOQUIN® feed
Service and Novus preservative, MERA™MET aquaculture feed
Novus is driven by a vision of helping feed
Service is central to Novus presence in the additive, AGRADO® feed ingredient and
the world affordable, wholesome food so they
market as it embodies our interaction with many other specialty ingredients. Arenus®
can achieve a higher quality of life. This
customers, business partners and our (www.arenus.com) is a division of Novus
ambition is ingrained in our culture and is a
communities. Service is multi-dimensional Nutrition Brands, LLC (a subsidiary of Novus
driving force in our mission to make a
and Novus approach is to think globally and International, Inc.) that focuses on
difference in sustainably meeting the
act locally. Whether providing superior developing health and dietary supplements
growing global need for nutrition and health.
customer service in applying solutions to for the equine and companion animal
Sustainability is a priority for Novus and is a
support our customers in dealing with their markets. Stratum® Nutrition, a division of
mindset that permeates throughout our
many challenges, or working one-on-one in Novus Nutrition Brands, LLC, focuses on
operations. We have a social, environmental
communities we serve, Novus believes in a human nutrition through specialty and
and economic obligation to deliver products,
hands-on working relationship to serve. Our functional ingredients for manufacturers of
services and programs that ensure a
service pledge to all of our stakeholders is a foods, beverages and dietary supplements
sustainable future for all of us.
promise of professional, knowledgeable and (www.stratumnutrition.com). Novus is
[ Social Sustainability ] Helping
friendly service and support from people privately owned by Mitsui & Co. (U.S.A.),
Producers Meet Global Food Needs
with appropriate backgrounds, training, Inc. and Nippon Soda Co., Ltd. For more
[ Environmental Sustainability ]
understanding and commitment to the information visit www.novusint.com
Protecting Against Excess Nutrients
solutions and markets we participate in Media contact:
[ Economic Sustainability ] Optimizing
around the globe. Dr.S.P.Vinil, Marketing Manager South Asia
Nutrient Utilization for Return on
[ Customer Service ] Professional, Novus Animal Nutrition (India) Pvt. Ltd.
Investment
Knowledgeable and Friendly Service Tel: +91 26880782
A global leader in developing animal health
and Support Email: infosouthasia@novusint.com
and nutrition solutions, Novus's products
AMI Comments on FSIS Compliance
Guideline HACCP System Validation,
Offers Implementation Recommendations
AMI submitted comments today on the Food Safety and Inspection
Service's (FSIS) Compliance Guideline HACCP Systems Validation,
stating that it has been significantly improved and will provide tools
to support establishments in completing and meeting validation
requirements. AMI comments offered several recommendations for
News
implementation to help achieve a seamless transition, including
determining how non-critical control points should be validated.
The comments state, “Whether to validate CCPs [Critical Control
Points], prerequisite programs, or both is a decision that could
impact the effectiveness of food safety programs. It may also have an
economic impact on the cost of inspection personnel reviewing
documents and programs that do not impact food safety.
Establishments could have prerequisite programs to address
environmental issues such as pest control, employee hygiene and
sanitation practices, among others. Programs of this nature should
not be subject to validation requirements. However, in the absence
of a CCP, prerequisite programs referenced in the process flow chart
should be validated.”
AMI also recommended that the self-assessment contained in the
Guideline be used to confirm whether the establishment's HACCP
program is validated, as well as additional self-assessment questions
that could be added to the Guideline to aid in the review of validation
program.
18

19. 19

20. News
Germany Reviewing Animal Welfare Standards
GERMANY - The German Parliament has reached The symposium "10 Years of the State Target for more animal welfare in Germany," Minister Aigner
cross party agreement to boost animal welfare Animal Protection" saw scientists, farmers and said.
regulations. representatives of animal protection groups come She added that it is also important to gain a new
Federal Agriculture Minister Ilse Aigner told a together. impetus particularly on animal-friendly
symposium in Bonn last week: "This decision is an "Talking to each other instead of talking about each production of food with methods that are generally
important signal to legislature, executives and other - that's my clear vision on animal welfare and accepted by the public.
judiciary. The protection of animals has been animal husbandry. "All of us to hear the arguments The German Agricultural Research Alliance
greatly upgraded." of others and to check their own arguments," said (DAFA) recently submitted new advice for
She said that Germany has high standards Ms Aigner. research and on the basis of these proposals specific
compared to other European animal welfare The Minister stressed that there is a broad research projects and funding are now being
standards and it could be proud of its science-based consensus on animal welfare. formulated.
approach as well as the approach of its farmers. She
The protection of animals has been a high priority The innovation support programme of the BMELV
added that in the area of animal welfare special
for the federal government, the Minister stressed has received funding of €34 million this year.
attention had been paid to animal husbandry.
and pointed to the recent amendment to the The minister concluded: "I am convinced that
Minister Aigner said there will be a broad public Animal Welfare Act, which contained a number of Germany is not only a leading location for high-
debate on the issue because for the regulations to be improvements for animal welfare in Germany, tech agricultural machinery - Germany is also a
successful they needed consumer acceptance. such as the phasing out of the castration of piglets leading centre for sustainable, environmentally-
The discussion process, which is in the "Charter for without anaesthetic by 2017 or the implementation friendly animal agriculture.
Agriculture and Consumers" of the federal of the EU Laboratory Animal Directive into “And we will continue to be successful if everyone
Department of Agriculture (BMELV), will German law. works together - farmers, who live with animal
continue, the minister said."We have to keep going
"Whether it is the reduction of animal testing or the welfare in animal production, animal welfare
and continue to develop the standards of modern
development of alternative animal husbandry, organisations, who are committed to the issue, and
animal husbandry steadily - in a dialogue on the
research and development are driving forces for science and industry with their innovations.”
research with farmers and consumers.”
Retailers Asked to Recognise Effect of Cost Pressure
UK - The NFU, BPC and BEIC have written to the major retailers asking them to recognise the soaring commodity cost pressures and the impact this
has on production costs.
The UK the poultry industry uses in excess of 5.5 million tonnes of compound feed in laying hen, broiler, turkey and breeder farming systems every
year. In recent weeks the prices for wheat and soya have risen rapidly due to adverse weather conditions.
The letter calls for supermarkets take in to account the effect that the fundamental changes in commodity prices have had on poultry producers when
in pricing considerations and promotional schedules for the year ahead, and that it is everyone's interest to maintain long-term sustainable chains.
Farm exports increase by 88% to nearly
Rs 82,000 cr during Fy12
NEW DELHI
Agricultural and Processed Food Products Export Development
Authority (APEDA), the government-run export promotion body for
farm products said that the export of agricultural items jump by 88 per
cent to close to Rs 82,000 crore in the last fiscal.
The increased export of processed foods, basmati, non-basmati rice, guar
(gum and seed), buffalo meat and groundnut fuelled the growth in farm
items.
India's agri exports under APEDA stood at Rs 43,626.88 crore during the
last financial year (2010-11). According to the report, the growth was
achieved on the back of increased export of processed foods, basmati,
non-basmati rice, guar (gum and seed), buffalo meat and groundnut.
The increase of processed food export from the country is a positive sign
and the country also witnesses huge benefits from the global increase in
demand for guar seed and gum due to rise in shale gas explorations in the
US.
The allowance of export of non-basmati rice last year also elevated the
shipments. There was healthy demand for groundnuts and buffalo meat,
of which India is a major exporter in the overseas markets.
In the 2011-12, the export earnings from processed food, which includes
processed fruits and vegetables, meat and poultry products, etc.,
increased to Rs 38,950 crore from around Rs 15,816 crore in the year-ago
period.
In the similar fashion, the earnings from shipment of buffalo meat
jumped to around Rs 14,000 crore in 2011-12 compared to Rs 8,412.68
crore in 2010-11 fiscal.
20

21. News
WPC 2012: Brazil's WPSA President Shares a AB Vista Launches Online
Vision for Africa Corn Quality Service
BRAZIL - The president of the Brazilian branch of topics in a regional content, while aiming o keep GLOBAL - AB Vista has launched a unique,
WPSA, Dr Edir Nepomuceno da Silva, set out his the meetings free of commercial bias. fully automated, 'real time' global Corn
goals for the future at a satellite meeting, Quality Service. The service uses Near Infra-
One of the most positive aspects of the present
organised by Novus, at the World Poultry Red (NIR) spectroscopy to predict quality of
Congress, said Dr da Silva, was a Student
Congress in Salvador yesterday, 6th August. corn (maize).
Programme arranged by WPSA for 33 students to
Among these is to help develop the poultry meet in Sao Paulo and spend one week, travelling The Corn Quality Service has been developed
industry in Africa, an ambitious aim on which around Brazil and getting to know all the aspects by AB Vista and its sister company, Aunir,
Novus has already made a start. Jackie Linden, of the poultry industry while also providing the which is a world expert in Near Infra-Red
senior editor, reports. participants with the opportunity to get to know (NIR) spectroscopy. NIR provides an
The real business of the 24th World Poultry each other and to network. alternative method to wet chemistry for
Congress started in earnest yesterday, 6th analysing corn quality. Aunir has developed
Another Congress development of which Dr da
August, with six concurrent conferences sessions a database of NIR spectra, from which
Silva is proud is the large area for posters,
covering a variety of topics from poultry health proximate component values can be
conveniently placed between the Congress
and nutrition to welfare/environment, predicted and energy values estimated based
sessions, exhibition area and food court, offering
slaughtering and genetics. There is also a on quality parameters.
plenty of opportunity for visitors to find out more
substantial exhibition area featuring exhibits and about the very many one-year research projects The results of NIR analysed via the Corn
stands from local and global suppliers to the presented there. The posters are set to remain in Quality Service provide AB Vista customers
poultry industry. place throughout the Congress. with instant and accurate predictions. This
At an event organised by Novus entitled 'The facilitates decision making and enables
Finally, Dr da Silva congratulated Novus on
Future of the Poultry Industry: Are you Ready?', adjustments to be made in real time meaning
organising a satellite meeting that addressed the
the president of the WPSA branch hosting the that customers can optimise ingredients and
real issues facing the industry today, including
Congress, Dr da Silva, expressed his hopes and additives use in diet formulations. .
the opportunities and challenges in the global
priorities for the next four years, a period in which poultry market and the future of poultry nutrition The Corn Quality Service is a sophisticated
he will be president of the global WPSA if he is in the context of high and volatile feed ingredient web-based tool that delivers results to the
elected later this week. prices. customers instantly. This in turn enables the
The first conference was held in 1912, in London, AB Vista technical team to offer advice on
Following on Dr da Silva's commitment to the
and the World's Poultry Science Association now how to maximise output from a particular
African continent, the executive director of
has almost 8,000 members of 81 national branches batch of corn. The results will be better
Novus in Latin America, Luis Azevedo, said his
around the world. managed in an online system which can be
company, together with the government of Chad
accessed remotely or onsite. Finally, the
Dr da Silva stressed how much the poultry and other partners including Globoaves, are
development of this service will allow a
industry has developed over that time and so too setting up a model poultry production project,
greater number of samples to be analysed,
has the WPSA. Poulet Koundoul in the central African country.
meaning that more of AB Vista's customers
If he is elected president, he wants to develop Chad has a population of over 11 million and an
can benefit from this service and knowledge.
closer links of the WPSA with African countries, annual rate of population increase of 3.6 per cent.
The project aims to transfer technology in the Commenting on the launch, Dr Tiago Santos,
taking expertise from his country and others to
form of a whole poultry production chain from Technical Services Manager for AB Vista,
help grow poultry production to meet the
hatchery and feed mill, through growing the said: “The launch of the online, fully
demands of an ever increasing human
broilers and to a modern processing facility. automated Corn Quality Service has made
population. Salvador is the top African city
the process faster and more accessible
outside Africa, he explained, and Brazil can offer The aims of the project, explained Mr Azevedo,
customers. AB Vista is looking forward to
that continent the benefits of its research and are to increase food security in the country,
being able to offer support and advice to more
expertise. improve food safety, build production capacity
of its customers with this service.”
He is also keen to propose more frequent, and transfer technology, with an output of 20,000
broilers per day, providing 1,500 jobs and offering For more information about accessing this
regional meetings of WPSA in conjunction with
15 different poultry products. service and creating an account, contact a
other events, such as exhibitions, to explore new
member of the AB Vista team by emailing
info@abvista.com.
Chicken and Egg Prices Likely to Rise
INDIA - It is not only the prices of staples, edible poultry farming, and this sharp price increase
oils and vegetables that have been rising. Prices suggests that prices of eggs and chicken (protein
of eggs and chicken (protein food items) may
also rise in the coming months.
The Times of India reports that scanty rainfall
food items) may rise sharply in the coming
months, the note adds.
If farmers choose to substitute poultry feed with
IAI Poultry &
and higher global prices have led to a huge
increase in average prices of poultry feed in the
country, which is also an early indicator of the
cereals, then prices for cereals could rise as well.
Rising feed prices are an early indicator of the
potential impact that the deficient monsoons
Meat Expo
potential impact a drought may have on food could have on food prices. As delayed 7th
in Series
13-15 December
inflation. monsoons hurt production of vegetables, cereal IARI Ground, PUSA Road
Average prices of poultry feed - consisting of and oilseeds, we expect WPI food (primary and New Delhi
oilseed cakes, rice bran, grounded maize and manufactured) inflation, which is currently 9
soya - rose by 69 per cent year-on-year in July up per cent year-on-year, to rise into double digits For Space Booking, Contact:
in the coming months. This will keep both WPI
from 18 per cent in June, due to lack of rainfall
(wholesale price index) and CPI ( consumer
+91 9991705005, +91 9812082121
and higher global prices, a Nomura research
says. These price increases outpaced those price index) inflation elevated above the central poultry@pixie.co.in
during the 2009 drought. Feed is a key input in bank's comfort zone. www.iaipoultryandmeatexpo.co.in
21