Poultry planner is the leading magazine on poultry industry.

1. R.N.I. 71668/99
Vol. 1, Issue 3 | May 2012
ARTICLE
Managing Heat Stress in Poultry COVER STORY Fancom - forward thinking
INTERVIEW
E-interview with Mr. Philip Dye
Big Dutchman India
ANNOUNCEMENT
Pixie Consulting Solutions Ltd.
Launches new series of trade
specific Poultry magazines
PRESS RELEASE
Reichindia- A New Player in
Poultry Industry
TECHNOLOGY
UPDATE
Bio Gas Generator
A new era technology
NEW APPOINTMENTS
Dr Velisetty Ashok Kumar Heads
Novartis India Animal Health
BUYERS GUIDE
Poultry Feed
Machinery Manufacturers
IAI Expo 2012
13-15 December
IARI Ground, PUSA Road, New Delhi
+91 9991705005, +91 9812082121

2. 02

3. From the Pen of Chief Editor
Editorial
SPCA (Society for Prevention of
CONTENTS
Cruelty to Animals) and World Veterinary Day 4 How to Make Money of Manure (3m)
From times immemorial human race is gathering food
4 Organic poultry: a better alternative
from two main sources from plants and from animals.
While gathering food from these sources plants and "BIOMIN confirms its quality commitment
animals are subject to all types of in-human processes for 6
with additional accreditation”
extracting more and more food from them. In this
process of increased food production especially the 1st IMV Seminar
6
animals were subject to various types of tortures. To keep the food on Poultry Reproduction
production at optimized level animals, birds and other domestic living
creatures are sometimes subject to cruel treatments just to extract maximums Pixie Consulting Solutions Ltd. Launches new series of
8
produce from them. trade specific Poultry magazines
In meat production, animals suffer during sale, transport and slaughter. In
8 BIOMIN Mycotoxin Survey Program 2011
poultry farms, cramming together of birds in cages never gives them the
chance to do anything that is natural and important to them.
Poultry federation of India executive Members
April 28 is the World Veterinary Day which is celebrated throughout the 10
Working for the welfare of poultry industry
world on the last Saturday of April every year. On this day all Veterinarians
celebrate love for animals. They bring out processions with placards to create E-interview with Mr. Philip Dye - Managing Director,
14
awareness amongst the people for love for animals. Big Dutchman India
Rearing of animals and birds is another vital source of human food since food
production from main stream agriculture has become stagnant after the 16 Managing Heat Stress in Poultry
Green Revolution a decade ago. The food production from animal sources
that provide costly animal protein to the human beings is growing much 18 Cover Story : Fancom - forward thinking
faster than the core agriculture. So we should be indebted to the livestock and
the birds as they keep the food production wheel rolling on. DSM Took Part In First
19
Paschimbanga Poultry Mela 2012
As an animal welfare mission it is needless to mention here that the
veterinarians are doing their best for the health care and comfort of the 22
animals. On the World Veterinary Day a large number of veterinarians and Reichindia- A New Player in Poultry Industry
students of the Lala Lajpat Rai University of Veterinary and Animal Sciences,
Hisar, participated in a 5-Km walk on the University Campus to mark World
24 New Appointments
Veterinary Day. The procession was led by horse riders of the Remount
24 Bio Gas Generator - a new era technology
Veterinary Corps unit of NCC.
Celebrating the World Veterinary Day every year will be a mark for the 30 Buyers Guide
Animal Lovers and Animal Welfare Societies just to remind us about the
unnecessary cruelties made by us to the livestock sectors. Let them live 31 Egg Rates
happily, let them produce optimally and allow them to give us more profit
from their produce. Grow more and go ahead. 12-26 News
Office :
Our Team Advertisement 923, Sector-9, Urban Estate, Karnal 132 001 (Haryana)
Tel.: + 91 (184) 4033326/327, 2202174/75
Biomin India 23 Fax : + 91 (184) 2231050
Bhavana Gupta E-mail: info@pixie.co.in | Website :www.pixie.co.in
Confidence on Indian Industry 7
Chairman & Editor in Chief
Editorial Policy is independent. Views expressed by
bhavana@pixie.co.in DSM 27 authors are not necessarily those held by the editors.
Himalaya Drug Company 17 Registered as Newspaper by Registrar of Newspaper
Vinod Kumar, General Manager for India : RNI No. 71668/99
IAI Expo 2012 36
gm@pixie.co.in Licensed to post at Karnal HPO under Postal Regn. No.
IMV Technologies 29 PKL-91/2007-2009
Jawahar Khurana, Mkt. Manager Indian Herbs Overseas 5, 11 Editorial & Advertisements may not be reproduced
without the written consent of the publishers. Whilst
info@pixie.co.in ISRMAX Asia 34 every care is taken to ensure the accuracy of the
contents of Poultry Planner the publishers do not
Microteknik 35 accept any responsibility or liability for the material
Dr. S.S. Mondal, Technical Editor herein.
M.V.Sc. & A.H., Ph.D. Natural Remedies 21
Publication of news, views and information is in the
Novus 32 interest of positive poultry industrial development in
info@pixie.co.in India. It does not imply publisher’s endorsement.
Pfizer Animal Health Indian Ltd. 9 Unpublished material of industrial interest, not
Prachi Arora, Co-editor submitted elsewhere, is invited.
Poly Plastic 22 The submitted material will not be returned.
marketing@pixie.co.in
Prakash Feed 25 Publisher, Printer - Mrs. Bhavana Gupta on behalf of
Pixie Publication India (P) Ltd. Karnal
Manish Arora, Assistant Co-editor Provimi 13 Printed at: Jaiswal Printing Press, Chaura Bazar,
Karnal
poultry@pixie.co.in Vamso Biotec Pvt. Ltd. 02 Published at: 821, Sector-13, Urban Estate Karnal
132001 (Haryana)
Ashwani Verma, Graphic Designer Venky’s (India) Limited 15
Editor-in-chief - Mrs. Bhavana Gupta
design@pixie.co.in V-Tech Agro Industries 24 All legal matters are subject to karnal
jurisdiction.

4. Article
How to Make Money of Manure (3m)
composting process the temperature in the concentration and reduces the losses of
manure pile reaches 60 to 70 degree centigrade ) nutrients through leaching
The SALMET composting unit, is a self driven increases the water holding capacity of the
unit that can be programmed to work fully soil
automatic without requiring the presence of any increases the soil ability to hold added
operator. mineral fertiliser elements helps supply
nitrogen as the plants need it compost
3. The SALMET composting unit moves the
contains a slow release organic nitrogen
manure mass ( by 5 meters with each passage )
from the beginning of the track to the end of it, Contains some of the highest
concentrations of phosphorous and
where it can be collected.
potassium. Both are readily available to
The SALMET COMPOSTING UNIT (By Jan When this last stage is achieved, approximately plants.
Hulzebosch SALMET) 48 days later, a high qualitative natural fertiliser supplements the plant intake with many
( free from artificial or chemical products ), that needed micro nutrients which commercial
The Salmet composting unit will transfer your
poultry manure in 48 days into valuable fertilisers do not supply
compost. costs less than commercial fertilisers
The production of compost is based on a is easily handled and spread with
biological process by micro organisms that commercial fertiliser spreading equipment
transforms poultry manure into a valuable Minimal odour not offensive to
compost. neighbours
A Salmet composting Unit is installed in a Is an all organic product
simple shed with three lanes, every day the is safe and environmental friendly
composter will mix and homogenize the Advantages of the SALMET composter unit:
manure in one lane 1. Possibility to reduce flies, smell and
The basic procedure is as follows: Ammonia emission by using a closed shed
1. The manure is carried from the battery cages is odourless and has a moisture content of 15 to 2. Simple , safe system
to the composting lanes, where it is dropped in 20 %.
3. Specially designed for poultry manure.
up to 20m3 piles. 4. This end product can either be market as it is 4. Easy sparepart supply, and very little
2 . The SALMET (in bulk or in retail packs) or further processed spareparts needed.
composting unit into pellet form.
5. Proven for more than 20 years on many
mixes and Results indicate that poultry compost will help farms in Asia and south America.
homogenises the you balancing the soil nutrient needs. The 6. Low investment.
manure and in following benefits that the compost provides:
7. Low labour needed
the process adds reduces soil bulk density and increases soil
oxygen to it. porosity increases soil organic matter 8. Easy to handle final product which is very
(during the good accepted by consumers.
Organic poultry: a better alternative
Deepak Kumar, Nagappa S. Karabasanavar
Meat being an excellent source of animal protein which can cause serious food poisoning in commercially-raised counterparts. Leaner cuts
has become a vital component of human diet. It humans; especially children are most of meat make chicken an even healthy protein
is a natural blend of essential nutrients. Among susceptible. Persistent exposure to low doses of choice. Another benefit of organic chicken is the
all meats, poultry meat is widely preferred. In pesticides may cause neurological or flavor, organic chicken tends to be tenderer and
conventional system, birds are raised in reproductive disorders mostly in infants. possess better flavor. These birds are rich in
confined rooms, even majority of them are beneficial fats (lower cholesterol) and higher
On the other hand, the 'Organic birds' are
reared in extremely cramped, damp, ammonia- amount of omega-3 fatty acids and vitamin A.
always fed only organic grains grown in farms
accumulated and polluted environments with Their eggs also taste better than commercial
where no chemicals or pesticides have been
eggs.
inadequate ventilation. All these factors used for at least three years. These birds have
predispose birds to stress and induce sickness. never been treated with antibiotics, hormones or There is a need to create awareness among the
Furthermore, birds are treated (prophylactic or drugs and have been raised humanely and in a people about benefits of organics produce. This
therapeutic) with antibiotics regularly to stress-free environment. These birds stay in a would in long run curtail the use of injudicious
prevent infectious diseases; fed medicines to clean environment, have access to outdoors and and indiscriminate use of drugs and chemicals
get more space to roam and are fed only organic that have public health implications in the 'food
enhance their growth; additives to improve
grains which are free from residues. Access to chain'.
production. Conventional raised chicken may
pose higher risk of food-borne zoonotic more space, fresh air and no chemicals makes For further details please contact:
pathogens such as Salmonella, Campylobacter, organic birds to be healthier; so such taste better. deepak_261983@rediffmail.com
Organic chicken tends to be less fatty than its
Listeria monocytogenes and pathogenic E. coli, Mob.+91-8974916618
04

5. BIOCHOLINE-60
(Natural and Highly Bioavailable Choline)
Features Benefits
25 times more active and more effective than synthetic choline
Choline in esterified form
chloride or choline citrate
Other herbal bioactive Promote acylation reaction and exhibit lipotropic action that
constituents facilitate fat mobilization and energy metabolism
Non-hygroscopic Does not cause damage to vitamins and other feed ingredients
Helps in systemic conversion of homocysteine to Methionine for its
Recycles methionine
regeneration & sustained bio-activity
Thermostable Stable during storage and also after feed pelletization
FEED INCLUSION RATE PRESENTATION
1 Kg BioCholine-60 can replace 1 kg of
synthetic Choline chloride (60 % ) with 25 kg
better production performance and
prevention of FLS.
INDIAN HERBS OVERSEAS
S.C.O. 233, 2nd Floor, Sector - 20, PANCHKULA - 134116
Ph. No.: 09357247217, TeleFax No.: (0172) 5011470, E-mail: ihspl@indianherbs.org, Web: www.indianherbs.org
We Know Herbs Better For Over 60 Years
05

6. Press Release PARTNER COUNTRY COLUMN
"BIOMIN confirms its quality commitment
with additional accreditation”
1st IMV Seminar
BIOMIN Singapore is very pleased to announce the extension of its on Poultry Reproduction
quality assurance with recent achievement of FAMI-QS accreditation
FRANCE - IMV organized its
across two of its manufacturing plants in Asia.
first seminar on poultry
In China, BIOMIN's Shanghai production, plant responsible for the bulk reproduction in its new
of its acid-based solutions, achieved FAMI-QS status during early 2012. headquarters in l'Aigle, on 18
During the same period, FAMI-QS approval was also achieved at and 19 April. A total of 87 people
BIOMIN's large manufacturing facility in Singapore. As well as registered for the event.
supplying the Asian continent customers, both of these manufacturing IMV reports that the vast
facilities are also supplying to BIOMIN's global customer base. majority of the French
The FAMI-QS accreditation goes alongside the existing quality assurance professionals and specialists
policies that BIOMIN has in place within these manufacturing plants. involved in Poultry
“We are extremely pleased to announce this achievement” says Dr. Jan reproduction and Artificial
Vanbrabant, CEO of BIOMIN Sinagpore. “With increasing awareness Insemination participated in
and expectations from our customers on a global level with respect to addition to 20 attendees from
quality assurance, this once again proves the dedication of BIOMIN to different countries including
Germany, India, Italy, Holland, Brazil, United Kingdom, Tunisia and
produce to the highest quality standards”.
Egypt.
Product Release This seminar was held with the partnership from several leading
CATO introduces new grinder line
SPAIN CATO has launched a new Power Plus Grinders Line for the
treatment of frozen meat.
The company says this is a line of very powerful grinders with independent
grinding and feeding motors and frequency converters that allows the
adjustment of production parameters to the kind of product to be ground.
Power Plus machines are manufactured in the following diameters: 130,160
and 200mm, and can reach a production of 4,300 kilos per hour.
CATO has been manufacturing grinders for more than 50 years now;
grinders that are widely known for being solid and durable, for their
specially delicate treatment of meat and for producing a homogenous
mincing with no smearing and with a minimum increase in temperature.
Power Plus machines meet the growing need to use frozen meat and on the
other hand, they bring profit to manufacturers of delicate products such as
"embutidos ibééicos" (Spanish sausages), where smearing and heating are
critical topics. For this kind of manufacturers, the fact that feeding and
companies involved in the poultry industry (genetics, insemination or
mincing parameters can be adjusted to each kind of product is a clear sexing service providers, nutrients) was a real success.
advantage and leads to better quality and efficiency.
IMV reports that the event started by a complete visit of the IMV
CATO belongs to the Adfood Group, which specialised in technology for manufacturing facility, followed by a presentation of IMV's vision for
the meat sector and brings together the brand names Roser (hygiene and animal reproduction with a particular focus on poultry breeding.
handling equipment), Ogalsa (injectors), Cato (machinery for sausage
According to IMV, 2nd day was dedicated to the actual scientific and
production) and RMT (turnkey projects, production lines, technological
technical meetings during which current and future challenges facing the
consultancy on projects and processing lines). AI industry were addressed and how new technologies could play a
For more information write us at cato@adfood.com. critical role in helping overcome them.
This event was more than a real success and showcase for IMV: - It was a
real opportunity for the industry professionals to meet and exchange.
IAI Expo 2012
13-15 December
Leading Exhibition on
Poultry & Livestock Industry
IARI Ground, PUSA Road, New Delhi
923, Sector-9, Urban Estate, Karnal (Hry.)
+91 9991705005, +91 9812082121, poultry@pixie.co.in
06

7. th
10
International Exposition
on Livestock Management
Event Sponsors :
06

8. Press Release
Pixie Consulting Solutions Ltd. launches new series of
trade specific Poultry magazines
Pixie Consulting Solutions Ltd., publisher of
the leading Poultry magazines, is introducing
new series of trade specific Poultry
magazines i.e. Poultry Feed Links, Poultry
Hatchery Links & Egg Links.
These quaterly magazines will be lauched on
web as well as in the printed from. The
prupose of the magazines is to serve the
industry by creating awareness about latest
technologies.
These will be featuring the best of company
cover stories, interviews, buyer's guide and
much more. The online promotion kicked-off
with social media, specifically the facebook
pages which played a key role to promote the
magazines in the industry.
The magazines will be distributed free as a
link to more than 3000 readers from all across
the World (free subscriptions are available at For Further details contact:
www.pixie.com ). You may also join us at Prachi Arora | M:+91-99917905621
facebook. E- poultry@pixie.co.in
BIOMIN Mycotoxin Survey Program 2011
Americas (27 %), and secondly by meansof
commodity types, ranging from raw materials
like corn (33 %), wheat (9 %), barley (7 %) and
soybean (5 %) to finished feed (25 %), silage (8 %)
and other feed ingredients (13 %).
The results show that average contamination
levels were slightly lower in 2011 compared with
2010, whereas the percentage of mycotoxin
distribution found at the maximum levels
remains similar to last year's for ZON, DON and
FUM. It was found that contamination with Afla,
ZON, DON, FUM and/or OTA affected 27%,
40%, 59%, 51% and 27% of the 4,327 samples
collected worldwide, respectively.
Besides providing a worldwide geographical and
statistical analysis, the report also details the
regional breakdown for common mycotoxin
occurrences, types of commodities associated
with the different mycotoxins, and the
This comprehensive survey documents the various countries over a 12-month period from corresponding maximum and average levels of
occurrence of mycotoxins in samples taken January to December and 13,854 analyses were contamination per region for each toxin. It also
throughout 2011 in different regions. One thing carried out to investigate the occurrence of highlights the commodities with the highest risk
remains clear the global prevalence of aflatoxins (Afla), zearalenone (ZON), of contamination, based on the tested samples.
mycotoxins in a range of common feed deoxynivalenol (DON), fumonisins (FUM) Attention should also be given to the potentially
commodities underscores the need for quality and/or ochratoxin A (OTA) in the different harmful synergistic effects on animals arising
feed management strategies. regions and feed materials. from the presence of more than one mycotoxin in
May 2, 2012 Since 2005, BIOMIN has been More than 70 % of the samples were analyzed by the feed. Given the ubiquitous presence of
conducting extensive studies documenting the High Performance Liquid Chromatography mycotoxins worldwide, an effective mycotoxin
occurrence of mycotoxins worldwide. The (HPLC), followed by Enzyme Linked risk management program is critical to
BIOMIN Mycotoxin Survey Program 2011, the Immunosorbent Assay (ELISA) and the thin- preventing additional costs in farm management
most comprehensive report on the market, details layer chromatography (TLC) method. and economic losses due to sub-par animal
the distribution of mycotoxins according to their performance.
Samples were classified firstly according to their
region of origin and commodity type. region of origin, mainly by the Asia-Pacific(37 %), For the full report please visit
More than 4,300 samples were collected from Europe, Africa and the Middle East (35 %), the http://www.biomin.net.
08

9. 08

10. Press Release
Poultry federation of India executive Members Hubbard extends it
Working for the welfare of poultry industry distribution network
in Indonesia by
Poultry federation of India (PFI) an apex and
renowned association of poultry farmer's
the country to promote the aims sand objectives
of PFI among the poultry industry in their
signing an agreement
breeders, equipment manufacturers, zones. with the Sujaya Group
pharmaceutical companies and all allied
industries has been doing excellent work for last Mr. Ricky Thaper and Mr. Dinesh Kumar have France/Indonesia - Hubbard is very pleased
24 years for the betterment and uplift of the been nominated as convener. PFI with the to announce that they have concluded a Grand
poultry industry with team work spirit by all responsibility t increase the membership of PFI Parent Stock agreement with Sujaya Group
PFI executive members in their respective Ltd., based on Kalimantan-Indonesia, for the
area/zones production and sales of the Hubbard Classic
Mr. Jabris singh Dhull, one of the pioneer in in Indonesia. The Hubbard Classic is
poultry industry as chairman renowned for its ease of management and
PFI working Group has outstanding day-old-chick production at
s o l v e d v a r i o u s breeder level - recent records show that it is
issues/problems of the possible to reach up to 158 chicks at 65 weeks
poultry industry by taking Mr. Ricky Thaper Mr. Dinesh Kumar Arora of age - and a broiler recognised as one the
Convener, PFI Convener, PFI
up their cause with the fastest growing strains available in the market
animal husbandry today, making it a combination which is
department ministry of and workshop in various parts of India with
Mr. Jagbir Singh Dhull
Chairman, PFI Working Group support from Zonal members. difficult to beat. The Hubbard Classic is
agriculture, government of
already used by many customers in Central
India The executive body of PFI is excellent example
and South America, Africa, the Middle East
Mr. Satish pal as dynamic president has been of the team work and all the executive of the
and South East Asia.
working very closely with team work and all the executive members of PFI
the industry on various have been working for the welfare of India Indonesia is one of the major broiler markets
poultry related issues. Mr. Poultry Industry whole heartedly and get more in South East Asia and has, with a population
Satish Pal has further and more new members in their territories to of around 240 million people, a tremendous
strengthened PFI with make this 24 years old federation stronger so
positive support and that poultry farmers coming under PFI banner
approach to poultry farmers should feel privileged and proud.
and members of the Mr. Satish Pal PFI appreciates all the cooperation and support
President, PFI
federation. All over India from various poultry journals by regularly
Mr. Shyam Kumar, PFI vice highlighting the activities of PFI during it's
president (HQ) has done participation in various poultry trade shows
In the center of the picture: Mr. Tetetiono, President of
remarkable job by regular where PFI encouraged the trade visitors visiting Sujaya Group Ltd., and Vincent Baumier Hubbard
Liaison with poultry PFI booth to become PFI members. The zonal Area Sales Manager
industry and highlighting vice presidents and zonal members in their opportunity for further development of its
the various poultry problems areas have been also following poultry meat sector. In 2010 around 1,226
to PFI working group to take million day-old-chick production were
the matter with government produced and between 2000 and 2010 the
of India
Mr. Shyam Kumar poultry meat consumption has grown with
Mr. Ramesh Chander Khatri
Vice-President, PFI
5.5% per annum from 2.3 to 3.9 kg per capita.
Secretary
Vincent Baumier, Area Manager for Hubbard,
PFI has been very active in
getting funds for PFI from explains “Hubbard already has a very long
Poultry industry of the history in the Indonesian poultry industry
smooth running of PFI office through our existing distributor Wonokoyo
with Mr. Khatri's efforts Jaya Corporation based in Surabaya. The new
number of regional poultry agreement with the Sujaya Group extends
association has extend their Hubbard's distribution network and re-
Mr. Ramesh Chander Khatri
support to PFI in the Secretary, PFI inforces Hubbard's presence following the
common cause betterment of recognition of the Hubbard products and its
poultry farmers excellent performance by the local market.”
Mr. Ranbir Raman PFI Treasurer has been “The Sujaya Group is a vertically integrated
following up with the poultry
broiler business, but we also have interests in
industry for getting more PFI
layers and the production of egg trays,
memberships and financial
fertilizer and palm oil. We are very excited
contribution's for the
betterment and good about this new venture with Hubbard and are
financial status jog the PFI looking forward to expanding our business in
the near future”, stated Mr. Tetetiono,
Besides the apex body. PFI
Mr. Ranbir Raman President of Sujaya Group Ltd.
Treasurer, PFI
team has nominated one vice
president and two executive For more information please contact:
Members from each zone of asia@hubbardbreeders.com
10

11. 11

12. News
Eggs Turn cheaper on Oman ban on US POULTRY
imports from India celebrates 65 years
INDIA - With Oman reducing egg imports from added. Oman's ban on Indian egg imports will
India, egg prices have plummeted by 30 per cent further soften egg prices in the country.
of industry service
in the wholesale market. But fish and meat US - US Poultry & Egg Association is
The ban was imposed in late March following a
prices have appreciated between 20 per cent and celebrating 65 years of service to the poultry
bird flu outbreak in the country earlier in the
40 per cent over the last two weeks. and egg industry. Formed in May of 1947 in
year. This has made it difficult for Indian
Atlanta, the organization was originally
The combined consumer price inflation in egg, exporters to clear 1.5-2 million eggs a day that
known as the Southeastern Poultry & Egg
fish and meat was at 10.06 per cent in March, were meant to be shipped to Oman, causing a
Association and was created to help its
according to The Economic Times. Though rural drop in domestic egg prices.
members meet the challenges of the ever-
inflation in the three items was at 9.85 per cent, S Jaikumar, executive director of CLFMA of changing poultry and egg industry. The
urban inflation was at 10.58 per cent making life India, an association of the Indian livestock
in a metro more difficult. The domestic poultry industry, said the prices of broiler meat have
market is currently estimated at about Rs 49,000 gone up because there has been a steep increase
crore and is growing at the rate of 20 per cent in poultry feed prices.
annually.
"The cost of soya bean feed has risen by 23 per
Broiler meat and table eggs account for most of cent which has increased the cost of rearing
the domestic poultry market as India is the third broiler chicken. The high cost of poultry feed is
largest egg producer and fourth largest broiler reflected in the end price of broiler meat. Broiler
meat producer in the world. Poultry Federation meat has appreciated by 15 per cent -20 per cent
of India administrator AK Sharma said egg price in the last two weeks. At this point I cannot say
has come down to Rs 2.20 apiece in the whether prices will go up further in coming
wholesale market though it is sold at the retail months," he said.
end for Rs 4.
In Kolkata, broiler price has appreciated by 20 organisation's name was changed to the US
"During summer months, we do see a drop in per cent in the last two weeks. For the fish- Poultry & Egg Association (USPOULTRY) in
prices. Though warehousing facilities are loving Indian, high prices will hurt at least till the 1990's to reflect the Association's national
available, poultry owners find them not the middle of the next month. Fish production is scope.
affordable and sell eggs at a lower price," he about 12 million tonne annually. USPOULTRY represents the complete
spectrum of today's poultry and egg industry,
Entries open for Pfizer Poultry Trainee with a mission of progressively serving
member companies through research,
of Year Award education, communication, and technical
assistance. Association membership includes
UK - Entries are invited for the 2012 Pfizer
Entries must be received by 27 July, and there is producers and processors of broilers, turkeys,
Poultry Trainee of the Year Awards with
no age limit. The judging panel comprises Phil ducks, eggs, and breeding stock, as well as
opportunity to win a £2000 training grant in
Clarke, editor of Poultry World, ADAS allied firms.
career development.
consultant John Newton and Pfizer's poultry Association leaders recognised early the
The award, organised in association with
technical manager Stuart Andrews. importance of continuing education for
Poultry World, is now in its sixth year and
In September they will interview candidates managers to keep up with the rapid changes
comes at a time when there is increasing interest
chosen as the three finalists who will then attend and advancements occurring in the industry.
in careers in the industry.
the presentation event at the House of This is demonstrated through the
“ T h e Association's International Poultry Expo,
Commons where the winner will be announced.
poultry which will also be celebrating its 65th
Hotel accommodation will be provided in
industry is anniversary with the 2013 Expo. It can further
London for the three finalists and their partners.
a major be seen in the oldest, still-running seminar
sector of The 2010 winner, Ben Pollard is using the £2000
grant to fund an Open University management hosted by the Association, the Poultry
U K Processor Workshop, which was established
qualification and enjoying the new experience.
agriculture in 1958.
Ben is employed by Aviagen in its pedigree
and a big
breeding operation in Scotland with his duties Another ongoing legacy of USPOULTRY has
success
including monitoring the performance of been its research programme with $23 million
story,” says
pedigree lines. reinvested back into the industry in the form
James Porritt, poultry manager of Pfizer Animal
The 2011 winner, James Newman, of Suffolk- of competitive research grants. The research is
Health for UK and Ireland. “In contrast to the
based duck producers Green Label Farms, is selected by a panel of industry experts and
situation a few years ago, more young people
using the grant for a course organised through conducted primarily at universities around
and their teachers and careers advisers are
the Institute of Leadership & Management the nation to provide a comprehensive look at
recognising the opportunities in the poultry
leading to a Level 3 Award in first line every aspect of poultry and egg production
industry.
management starting in September 2012 at Bury and processing. Additionally, the
“There is every chance that if you have the talent St Edmunds. USPOULTRY Foundation allocates funds to
and ambition, you can work your way to a
For further information write us at over 17 schools, including six schools with
senior position in the UK or even global
poultry science degrees, to recruit students
industry. The award is designed to provide real Lyn@bhrcommunications.co.uk
into poultry related courses or degree
help in career development as well as attracting Downloaded at : programmes.
attention to prospects in the industry.”
www.fwi.co.uk/poultrytraining
12

13. Provimi 3Care Special
13

14. Interview
Big Dutchman soon will be customers first
choice for installations & services
e-interview with Mr. Philip Dye - Managing Director, Big Dutchman India
industry compared to European Poultry win as there are wonderful opportunities. The
Industry? market is looking to develop and we are going to
India is an emerging market, where we are serve, supply and support it.
developing quickly. This huge country has the 6. How many people are employed in India?
advantage of seeing what is happening in other Any expansion plan for India.
parts of the world and developing without **At the moment we have 40-45 people. We have
making all the mistakes made elsewhere which
a plan to increase very rapidly. I am anticipating
saves time and investment.
in the next 12 months we will be double if not
We will follow many of the world's standard more than that.
principals in the form of manure drying, manure 7. What is growth rate of Big Dutchman in
utilization, egg collection and packing, reduction India?
in labour and food hygiene. I feel this is the
It is significant.
direction India will go in the next decade. For me
Philip Dye, Managing Director 8. What are future key drivers for the growth
the journey has started. When I first came to India,
Representative, India of Big Dutchman Indian Poultry
people told me India was a great market but
1. With over 2000 employees and 200 required simple basic products. I have found that Industries?
representative offices and agents all across India is a market which requires good tested **We have been in the Indian market for the last
the world, what's next active step for Big technology and the industry is keen to embrace it 10 years. We are now at a point of pushing to
Dutchman towards the present time and go for benefits. develop the company; we intend to recruit many
problem in the Poultry Industry?
4. What are the changes required in Indian more staff because we see the market is now
In the main it will be more or less of the same ready for development
Poultry Industry to boost up the growth?
mission, which is to provide quality service and to
support the quality products we supply to our
customers worldwide. Legislation and our
customer demands are our driving force coupled
with our desire to provide more technically
efficient products to our customers.
Land is a limiting factor which drives all
producers to look at higher stocking rates on the
same number of square feet. This does not mean
less room for the stock it simply means better
utilization of the available space.
One thing which will always be required is food.
As people's incomes increase people become
more health conscious and seek an increased
knowledge of the products they eat. In egg
production this leads to different methods of
production such as barn, organic, free range etc.
All of this results in a move from least cost The Indian poultry industry has to look for labour Our biggest area of challenge and investment will
production to higher production cost systems. saving systems and look at manure handling etc. be our people.
There is always ongoing development. India will The future is not hand labour, more mechanical It is training our staff to understand, what they
need to develop more rapidly than some methods are required. are doing so that they are able to share this
countries as the industry moves from open I feel that in the coming years India will move knowledge with the customer. They need to
houses to closed houses in both meat and eggs. quickly towards greater bio-security, hygiene, fly know the technique of the product, like how it
2. You have been with Big Dutchman since control, environment control, traceability and works, how it should be managed, how to install
long time past. How is your journey? Any many more areas linked to customer demands it.
specific experience you want to share with and supermarket pressures. 9. What Big Dutchmen is doing in terms of
us? co-operating socio responsibility in India?
5. What is the main market focus for Big
I have been with Big Dutchman for about 18 years Dutchman? **We are offering security and future for a
and seen the company grow beyond all growing number of people which includes
**We are interested in all poultry related
recognition of my first visit to the head office in considering the European social security
equipment but we are not closing our eyes to
Germany. The one thing that has remained the methods we operate in other countries.
anything. If you are a poultry farmer we are very
same is the attitude, Big Dutchman is a family
interested in working with you and offering you 11. Where do you see Big Dutchman 10 years
company with family values and they value
solutions and service after the sale. We will both on in the Indian Market?
customers. They will always go that little bit
further to ensure that we meet the customer's -No. 1 of course
“India will move quickly
requirements as the customer is seen as our most -We will be our customer's first choice for
precious partner. towards greater installations and service
3. How do you compare challenges and bio-security, hygiene, fly control, -I visualize we grow national coverage with lots
opportunities for Big Dutchman in Indian environment control, traceability” of existing and new customers and develop their
and our future together in India.
14

15. 15

16. Article
Managing Heat Stress in Poultry
Balamurugan E and Bhagwat VG
The Himalaya Drug Company, Makali, Bangalore, India
Hot weather is the major stress factor affecting Management of Heat Stress by Nutrition Field trial was conducted in day old 2000
poultry production efficiency in many parts of the commercial broiler chicks during summer with
Supplementation of specific anti-stress vitamins
country. Though the problem is seasonal and of environmental temperature of above 37oC. The
and minerals is one of the ways of alleviating heat
variable duration, its effects are economically birds in Geriforte Vet Liquid supplemented
stress in poultry. Vitamins such as vitamins A,
significant. The higher production performance group showed improvement in body weight gain
vitamin C and minerals like Selenium can be used
and feed conversion efficiency makes today's by 150 g and livability by 6.6% over control group.
in poultry diets because of their anti-stress effects.
poultry more susceptible to heat stress than ever In another study, Bhagwat et al (2006)
before. Hot summer season imposes severe Supplementation of Herbal Anti-stress
Adaptogens demonstrated the efficacy of Geriforte Vet Liquid
stress on birds, which leads to poor performance in stress-induced broiler chicks. The mean body
and high mortality among these birds (Njoku, Feed withdrawal is advised during the day times,
weight (9.67% more) and feed conversion ratio
1986). Heat stress occurs when birds have the amount of anti-stress supplementation or
(12.29% less) was better in Geriforte Vet liquid
difficulty in maintaining a balance between body medication fed through the feed may not be
supplemented birds as compared with controls.
heat production and body heat loss. At high sufficient and for an effective anti-stress action
The stress-induced lipid peroxidation and H:L
environmental temperatures, birds rely on water medication also should be explored using
ratio was also very close to normal in Geriforte
different mechanisms to regulate their body various adaptogenic and anti-stress preparations.
Vet Liquid-supplemented birds.
temperature within a zone of comfort, the thermo
neutral zone (Simon, 2003). As the temperature Geriforte Vet Liquid contains fulvic acid, a
rises, the birds undergo many changes like supercharged antioxidant and free-radical
increased water consumption, increased scavenger. Fulvic acid greatly enhances the
respiration rate, higher body temperature, bioavailability of important trace minerals.
inferior egg quality and susceptibility to diseases. Enhance the permeability for digestive,
circulatory and cell membranes and maintains
It has been clearly shown that broiler chicken
the electrolyte balance.
death losses caused by heat stress can be
prevented or reduced by adding electrolyte Herbs like Capparis spinosa (Himsra), Cichorium
supplements to diets (Borges, 1997). intybus, Solanum nigrum, Withania somnifera
present in Geriforte Vet Liquid possess strong
Stress caused by high ambient temperature leads
antioxidant and antistress action.
to; poor feed intake, decreased growth and
increased muscle degradation, Herbs like Tinospora cordifolia, Berberis aristata,
immunosuppression, excess fat deposition in the possess strong immunomodulatory action,
abdomen, ascites, etc. This may lead to poor which is helpful in maintaining the immune
productivity and huge mortality. response during severe heat stress.
Ambient temperature and diet can influence the Geriforte Vet Liquid works like
acid base balance in poultry. However, birds are Antistress: Decreases level of plasma
equipped to regulate body fluid pH during carticostteroids
Geriforte Vet Liquid is one such polyingredient
metabolism. Most importantly, metabolites are Immunomodulator-Stimulates
anti-stress adaptogenic preparation marketed by
acids, and unless regulated, these can accumulate macrophage activity and helps in formation
The Himalaya Drug Company, Bangalore, which
in the body and alter acid-base balance from its of antibodies
has proved itself in minimizing the stress and
normal status. Acids can be removed from the
improving production due to high ambient Antioxidant- Increases the levels of
body by the kidneys and lungs. Therefore, to
temperature in broilers as well as layers. superoxide dismutase (SOD) and catalase
maintain the acid-base balance, birds have to
regulate acid uptake and excretion (Ruiz-Lopez Geriforte Vet Liquid is an anti-stress, enzymes (CAT)
and Austic, 1993). immunomodulator and adaptogenic Conclusions
Management of Heat Stress polyingredient preparation useful in maintaining The heat stress of the summer is unavoidable,
productivity and livability during the adverse however, by recognizing the signs of heat stress
Today's poultry producers are confronted by
wheather conditions like summer stress/heat and using Geriforte Vet Liquid to prevent heat
numerous techniques that have been proposed as
stress. stress in poultry flock, one can help keep poultry
possible therapies to offset the consequences of
heat stress. Alleviating the effects of heat stress The beneficial effects of Geriforte Vet Liquid as an comfortable and productive even during the
involves various management practices, such as adaptogen in broilers during summer stress is summertime.
improved ventilation, providing clean and cool well demonstrated by Narayanasamy et al (2004). References are available on request.
water, altered feed formulation to suit the
summer, altered nutritions, providing feed
during cooler part of the day, avoiding
overcrowding and excessive activity,
supplementing drinking water with electrolytes,
etc. A farmer cannot increase/alter the
management practices beyond these levels due to
economic constraints.
16

17. 17

18. Cover Story
Fancom - forward thinking
Fancom is a global leader in the development global scale. Our export activities started in these developments became standard for the
of automation systems for the intensive animal 1980 and meanwhile we export to more than 50 agricultural industry. To stay market leader
husbandry sector. Its objective is to create the countries worldwide. Since 1997, our company we continue to develop new products that
optimum conditions, both in the animal house is part of the American enterprise CTB contribute to the technical performance of our
and for business management. The industry Incorporated. systems to optimize the process in the house.
will require intelligent automation systems for With 35 years of experience, no one knows the Accurate ventilation systems improve animal
healthy profits and in order to continue business like Fancom. Innovation is our performance
complying with the growing demands for second nature. We closely cooperate with Fancom changes the climate in animal
animal proteins and the growing influence of leading universities and research institutes on buildings. Following are the advantages:
today's critical consumers. new and revolutionary developments. Some of
Animals perform better
Fancom provide this by combining climate
control, feeding automation, biometrics and
data management in such a way that the
synergy this creates gives the user the optimal
benefits.
Fancom is the partner who helps you look
forward and lead the way. Whatever your
ambition is, Fancom will help you achieve it.
And what if different requirements are set in
the future? Then Fancom will identify them in
time, together with you, and react to them. We
call this ' Forward thinking'.
35 years of experience
Fancom is based at the heart of a region
numbering the highest concentration of pigs
and poultry in the Netherlands. That is where
Fancom started in 1977 as a one man business
with the first climate control computers for pig
houses. In 1982 our first poultry computer was
introduced. The solutions offered are not just
valued and appreciated regionally, but on a
18

19. Cover Story
Show stronger growth
Less susceptible to illness
Lower mortality rates.
A well-controlled climate also impacts
positively on energy costs.
Minimum Transitional Tunnel (MTT) is
Fancom's ventilation system that ensures an
even climate in poultry houses. Extreme
weather conditions and fluctuating day and
night temperatures will have no influence on
the house climate. The principle is based on a
gradual transition from minimum to
maximum ventilation in 3 phases.
A suitable feed weighing system for every
house
Independent to the chosen feeding system, the
feed installation ensures the animals are
supplied with the right amount of feed at the
right moment. Feed, water and light are
harmonised under all circumstances. Your
animals grow optimally. The feed composition
can be easily adapted to suit the animals'
needs; this saves time and helps you keep the
cost price of feed and the production results
under control. Fancom offers two systems: process in your house and insight into animal Fancom's unique quality is the combination of
EasyBin™ is a silo weighing system activity. Deviations to the norm show up more our core activities climate control, feed
where the silo is weighed using weighing quickly, so you can take timely intervention to automation and biometrics and our focus on
bars or compression cells. improve your results. Plus you can accurately regulating the total process in the building.
predict the end weights. We do this by linking the process computers in
EasyBlend™ uses a batch weigher
The Fancom weighing system is the most the houses to FarmManager, our unique
positioned between the silo and the
accurate animal weighing system in use. It management software for your PC.
hoppers in the house to accurately
automatically takes factors, such as mutual FarmManager software links you to your
distribute small amounts of feed. Two
differences in weight and activity of the birds houses 24 hours a day. You can check on the
feed types can be mixed or grain can be
into account and calculates a reliable value for situation in the house from any place in the
added.
the average weight of your animals under all world. FarmManager combines all the data
Live bird weighing for perfect insight into
conditions. The unique calculation algorithm from your process computers and presents it in
animal performance
is based on years of practical trials and clear graphs and tables. Information that is
Continuously weighing animals provides you research. easily analysed and compared and gives
with an up to date overview of the growth insight into animal performance, farm
Unique through data management
processes and economic consequences. Based
on facts and figures you can consult with your
employees and advisors to focus on
improvements.
iFarming, Fancom's vision of a future-proof
livestock farming
Fancom is the partner that provides the tools
for efficient daily management of your
business. In addition to our familiar systems
for climate control, feed automation and
biometrics, we are always looking for
innovative techniques to control the process in
the house and make the actual welfare of the
birds measurable. This not only improves
efficiency but also helps to ensure food safety,
enhance animal welfare and lower the impact
on the environment. iFarming, or intelligent
farming, we call it! iFarming is Fancom's vision
of a future-proof livestock. iFarming brings
together societal, economic and social aspects,
and generates solutions for the livestock
farming of the future, which can benefit the
farmer, consumer and society in equal
measure.
19

20. Press Release
DSM took part in first
Interview
Paschimbanga Poultry Mela 2012
1st Paschim Banga Poultry Mela 2012, the largest Poultry fair of Eastern
India was organized by West Bengal Poultry Federation in association
with ARD Deptt. Govt of West Bengal in Kolkata from 1st-3rd
March'2012. DSM Nutritional Products India Pvt Ltd actively took part in
the exhibition as a Gold Sponsorer. DSM Nutritional Products is a global
leader in the synthesis, production & supply of Vitamins, Carotenoids
and enzymes.
More than 20000 farmers, poultry personalities, poultry producers from Interview with Mr. Mayank Singhal,
across India and neighbouring countries like Bangladesh, Nepal and
Bhutan have participated in the esteemed mela. The DSM stall was
Sales& Tech. Head-Nice Poultry Feeds
decorated nicely with the newly designed logo which the visitors 1. What is the history of the company, when it was started?
appreciated very much. DSM also got the award for the best stall The business was started by Mhd. Haaji Kallu Qureshi somewhere about
decoration. 50 years ago near Jama Masjid, Delhi. In 1981, the business was shifted
and renamed to Eagle Poultry. In 2000 the company started its own
A majority of the visitors enquired about the concept of egg yolk
company called Best Poultry.
colouration and the HyD. DSM managers explained their newly
2. According to you what will be the future of Poultry industry in
developed enzymes for Indian market to the customers and consultants.
India?
Visitors enquiring about DSM products Dr. Sawant with Customers In Indian scenario future is very bright, as the young generation is getting
from India & Bangladesh more biased towards non-vegetarian food specifically to chicken.
Interaction with Customers Nicely decorated DSM Stall A number of Expensive meat from other sources is the other factor.
poultry feed manufacturer visited the DSM stall and appreciated the 3. What is your vision for Indian Poultry industry 10 years down the
concept. Dr. Sawant, ANH Manager, South Asia briefed them about line?
DSM's vision in India. DSM also organized Product differentiation for There will be a minimum of 20% growth in Poultry sector.
their customers and visitors during the exhibition. The visitors got and 4. Kindly give us a brief introduction of Nice Poultry feed?
inside view of the DSM product form in the product differentiation and It was started in October 2011, the feed market spreads all across
appreciated the concept. DSM also took part in the Technical seminar on Rajasthan, Haryana, UP , Uttrakhand and Punjab.
2nd March'12. Dr. Andrew Ball, DSM consultant spoke about layer 5. What is the capacity of your plant?
management in technical session. It was a very interactive session. It is 400 tonne per day in terms of demand v/s supply; the demand is
more than supply.
Product differentiation going on Dr. Andrew Ball in Technical Seminar
Audience attending the Technical Seminar. 6. What are your marketing tools to promote your business?
Dealer and distributor; the best tool to promote the business is direct
Demonstration of Yolk Colouration
farmer data.
Dr. Pradip from DSM receiving Best Stall, award from Hon. ARD
Minister, Nure Alam, ChowdhuryDr. Koushik conducting the Session. Interview with Mr. Mohsim
Bharat Poultry
Unnat Feeds Pvt. Ltd. 1. Kindly give us a brief introduction about your company?
CA Symbol of Quality and Trust We started our business in 1984 near Jama Masjid, in 1992 we shifted
from there.
Jab Perfomance Bolti hai to Duniya Sunti hai
2. What is processing capacity of the Gazipur mandi and what are
Unnat Feeds Pvt. Ltd. Organized” POULTRY TECHNICAL the major states for sourcing of birds?
SEMINAR” with “Pawan Feed Store”Dis.-Motihari (Bihar) c/o
We process 70000-130000 birds per day. The major states for bird
Pawan Guapta ,Shugoli in Rajkiya Middle School Shugoli on 8th
sourcing are Haryana, Punjab, Rajasthan and UP.
April,2012. Nearly about 40 farmers and whole area Delar, sub
Delar and poultry coordinators member was present in POULTRY 3. Which areas are covered for supply of the birds?
TECHINICAL SEMINAR. Delhi NCR, five star hotels and retail outlets.
Dr. Manoj Dhama corporate G.M advises farmers to make quality 4. What is the size of this mandi?
farming shed for Broiler. Dr. Manoj Dhama also advises to give
This is the biggest butcher market in India; there are 88 wholesalers &
proper space, Temperature and ventilation and ALL IN ALL OUT
in Broiler farming. He also advises farmers to follow-up proper commission agents in this market.
Vaccination schedule for Broilers, Summer Management and also 5. What are your views for IAI Expo?
discusses present seasonal Poultry disease with treatment. These events play an important role for industry progress; we are looking
Pawan Guapta gave a vote of thanks &invited all guest for lunch. forward for the next event.
20

21. 21

22. Press Release
Reichindia- A new player in poultry industry
accepted in the areas of POULTRY, to respective department is also planned.
AQUA CULTURE and VETERINARY The plant is also designed for recirculation
segments. Now focused into wide range of water to minimize losses and save
of veterinary medicines and contract precious water wherever possible.
manufacturing segment to manufacture Effluent treatment:
quality formulations toward animal and
The pharma effluents shall be tested and treated
aquaculture to prove its motto 'Enriching
by Effluent Treatment Plant as per the Pollution
society through healthcare'. With the
Board norms. Recirculation of treated and tested
following standards:
effluents shall be utilized for gardening & toilet
HVAC System & Utilities: flushing's.
Heat ventilation and air-conditioning Quality Control and Assurance:
systems catering to the specified area
classification shall be met along with Fully equipped laboratory along with
Introduction: pressure differentials & particulate matter Instrumentation (like HPLC,
Reichindia Bio Applications Limited came out control. UVspectrophotometer, polarimeter,
with its formulation Plant at APIIC - Industrial Separate service area provides for HVAC refractometer) and Microbiology dept.with
park, Bhongir, Nalgonda District, Andhra and electrical systems. Laminar Air Flow are planned.
Pradesh on 01.04.2012 with an objective to Stability:
manufacture quality formulations like Oral Purified steam, Filtered Compressed air
are planned. A separate Stability area is available for Stability
liquids, Granules, Powders, Solid Doses
studies of Drugs.
(Tablets) and External Applications (Ointments Generator along with separate invertors
& Solutions) with latest specifications and for lighting, emergency lighting, Intercom Electrical System:
standards like Schedule-M, cGMP and WHO and UPS for sensitive equipments shall be Electrical system is planned taking into
norms. It provides employment to about 100 provided. consideration the pharma clean room
people both skilled and unskilled and now the Water System: requirements.
Plant is ready for operations. Safety Systems:
Raw water shall be treated suitably (Nano
REICHINDIA is presently marketing Poultry, Filtration-Reverse Osmosis system 2000Litres Safety systems with respect to machinery, fire
Aqua, Veterinary feed supplements and per hour) to meet the specifications of Purified escape corridor , flame proof systems in flame
Medicines in all the Districts of Andhra Pradesh water as per Indian Pharmacopoeia. susceptible critical areas, separate solvent
and part of Orissa states. storage areas & fire alarm systems is planned .
Loop system for distribution of Purified
Wide range of REICHINDIA brands are well water using electro polished SS316L lines Contact:- Sriram@reichindia.com
Global market for
co-products is changing
FRANCE - The global market for co-products is changing as the meat
and poultry processing industry develops.
According to the French company, which is a specialist in meat-bone
separators, deboners and
desinewers, Lima, whereas a
few years ago all the co-
products from processing,
such as necks, wings, legs,
were kept together when it
came to recovering the meat,
now they are more often
sorted by quality.
Each different co-product can
have a different value and as
Bernard le Bris from Lima said, the processor is trying to earn more on
each step of the process.
To this end, Lima has improved the capacity of its machines and has
developed them to meet specific demands from customers.
The company that has between 70 and 80 per cent of its business in the
poultry processing sector is seeing the demand for low cost protein rise
and as the industry improves and expands there are going to be more
and more co-products going forward for further processing and meat
recovery.
The company is finding strong market in emerging nations such as
China and the former Soviet Union countries and Eastern Europe
where there is a demand for low cost protein.
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