IRAN Video Games Foundation Presentation in Casual Connect Singapore 2012

1. The Revolution Casual Game
Development
by a New Generation of Iranian Game Developers
Present by: Ahmad Ahmadi
Commercial Marketing Director
IRAN Video Games Foundation
Ahmadi@ircg.ir
www.ircg.ir

2. Welcome to Iran!
• Iran's population is 75 million
• One of the Youngest countries in the world.
• 37 million Internet users
• Women Includes 42% of Total Internet Users
• 46 million mobile users.
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3. Among top 15 high internet users
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4. #1 Internet Users in Middle East
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5. Iran’s Game Development Community
• Leader Of Game industry in Middle East
• More than 20 million Gamers
(28% of Population)
• 40 million hours per day playing time
• 95 active game developer studios
• Largest market and the highest numbers of studios
in the Middle East.
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6. Iran Computer/Video Games Foundation
• Non Governmental Organization
• Was established on 2007
• Directly / indirectly supports game studios and indie
developers
• Established The First Games Development Institute
providing academic frameworks
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7. From 2007 supported
Iranian games, and
almost 60 games were
produced like:
Garshasb, Mirmahna,
Mitra planet, Age of
Pahlevans, Asmandez,
Nader’s Blade, …
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8. Main Objectives of Video Games Foundation;
• Supporting game development in Iran.
• Establish and Organize the first Game Rating system (ESRA)
between Islamic Countries (2007)
• Enhancing video game development knowledge in Iran.
• Establishes The First Games Education Institute (2011)
• Holding Local festivals and Int’l Tehran Game exhibition
• Attending in Global festivals, regional and International
exhibitions for presenting the achievements of Iran in video
games.
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9. ESRA
• Entertainment Software Rating Association (ESRA)
• Was established in 2007 by Iran Video Games
Foundation which is a self-regulatory organization
• Is in charge of age and content ratings
• Its Plan is to achieve a place where it can be able
to define the best age for each Video game.
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10. Promoting Casual Game Development
Iran Video Game Foundation helps promoting casual
gaming for local developers.
• Market demand and user behavior analysis
• Game expos and festivals for casual audience
• Promotion events for game developers
• Game development institute
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11. Market demand and user behavior analysis
• User analysis and production/target market
segmentation
• Casual game production flow analysis
• Evaluation of casual market opportunities and
customer demands
• Finding ways to satisfy the increasing casual
demand
Age SEX
Boys Girls
…. …. ….
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12. Game expos and festivals for casual
audience
• By holding different annual expos and
festivals, the target audience gets a
chance to know the games
• More than 250,000 visited International
Tehran Game Festival in 2011.
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13. Promotion events for game developers
• Regular game jams and
workshops are being held
for game developers
• Talented independent
developers are picked and
supported
• 12 student game jam
events have been held since
2011
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14. Game development institute
• First and second generation of game developers are now
mixing their experience with academic courses to guide
the third generation.
• National Game Development Institute has official started
in 2011 and now has more that 250 student in
Programming, Art and Game Design departments.
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15. First waves of casual games are promising!
• Although we have started a little late but the third
generation of game developers are vastly entering
casual game design.
• There are games in each main casual game genres
available on different platforms:
– Hidden Object games (Shaban)
– Puzzle games (L!ght Deluxe)
– Match 3 games (Jewel-Like!)
– Physic-based puzzle Games (Thermo Box)
– Social games (My FC)
– Online Strategy games (King’s Era)
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