The document discusses the changing landscape of marketing and advertising. It notes that modern marketing focuses on delivering value to customers through products, content, engagement and utility. Brands need to build marketing directly into products to make people's lives better. The product experience and marketing experience have converged, so the product itself needs to be remarkable and drive word-of-mouth. Content has become a new currency, so brands must focus on creating valuable, useful content for customers.

1. Empowering Business Agility A2A Catalyst Empowering Business Agility WHAT’S NEXT IN MARKETING + ADVERTISING IN MARKETING + ADVERTISING ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

2. Empowering Business Agility A2A Catalyst Empowering Business Agility THE FUTURE OF ADVERTISING ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

3. Empowering Business Agility A2A Catalyst Empowering Business Agility THERE ISN’T ANY THE END ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

4. Empowering Business Agility A2A Catalyst Empowering Business Agility www.a2acatalyst.com ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

5. Empowering Business Agility A2A Catalyst Empowering Business Agility ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com THE FUTURE OF MARKETING

6. Empowering Business Agility A2A Catalyst Empowering Business Agility ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com TOPICS/AGENDA BRANDS OLD MARKETING NEW MARKETING INNOVATION ENGAGEMENT UTILITY INSIGHT

7. Empowering Business Agility A2A Catalyst Empowering Business Agility ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com BRANDS& BRANDING HAVEN’T CHANGED

8. Empowering Business Agility A2A Catalyst Empowering Business Agility ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com BRAND=COLLECTIVELY, WHAT PEOPLE SAY, FEEL & THINK ABOUT YOUR PRODUCT, SERVICE OR COMPANY. BRANDING=USING MARKETING TO INFLUENCE PEOPLES’ ATTITUDES TOWARDS, AND PERCEPTIONS OF, THE BRAND. BRAND LOYALTY WILL STILL BE EARNED OVER TIME THROUGHCONSISTENTPOSITIVEEXPERIENCES & ENGAGEMENTSWITH A PRODUCT, SERVICE OR COMPANY.

9. Empowering Business Agility A2A Catalyst Empowering Business Agility ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com TREAT ME WELL, AND I’LL RETURN THE FAVOR.

10. Empowering Business Agility A2A Catalyst Empowering Business Agility OLD MARKETING ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

11. Empowering Business Agility A2A Catalyst Empowering Business Agility THIS ISN’T WORKING ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

12. Empowering Business Agility A2A Catalyst Empowering Business Agility A TIME FOR CHANGE “We’re not in the business of keeping the media companies alive. We’re in the business of connecting with consumers.” Trevor Edwards Vice President, Global Brand & Category Management Nike ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

13. Empowering Business Agility A2A Catalyst Empowering Business Agility MODERN MARKETING ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

14. Empowering Business Agility A2A Catalyst Empowering Business Agility MODERN MARKETING ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

15. Empowering Business Agility A2A Catalyst Empowering Business Agility MODERN MARKETING “[Digital] is the centerpiece of a broader campaign. I think that’s become a real integral part of how we use the web, moving beyond just promoting web addresses in TV spots or print ads to really making them a critical part of the storytelling for the brands.” Rob Master Media Director, North America Unilever ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

16. Empowering Business Agility A2A Catalyst Empowering Business Agility ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com HOW CAN YOU CREATE BRAND FANS?

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18. Empowering Business Agility A2A Catalyst Empowering Business Agility ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com OR, MORE SIMPLY PUT…

19. Empowering Business Agility A2A Catalyst Empowering Business Agility ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com MAKE PEOPLE’S LIVES BETTER.

20. Empowering Business Agility A2A Catalyst Empowering Business Agility ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com SO HOW CAN WE DO THIS? PRODUCT INNOVATION

21. Empowering Business Agility A2A Catalyst Empowering Business Agility ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com BUILD THE MARKETING INTO THE PRODUCT.

22. Empowering Business Agility A2A Catalyst Empowering Business Agility MAKE THE PRODUCT SO GREAT, PEOPLE CAN’T HELP BUT TALK ABOUT IT. ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

23. Empowering Business Agility A2A Catalyst Empowering Business Agility ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com MODERN MARKETING “Something remarkable is worth talking about. Worth noticing. Exceptional. New. Interesting. It’s a Purple Cow. Boring stuff is invisible. It’s a brown cow… Remarkable marketing is the art of building things worth noticingright into your product or service.” Seth Godin Author / Speaker / Marketing Expert Purple Cow

24. Empowering Business Agility A2A Catalyst Empowering Business Agility MODERN MARKETING “Our belief is that marketing and product have converged. The consumer doesn’t separate the marketing experience from the product experience.” Ajaz Ahmed Founder & Chairman AQKA ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

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26. Empowering Business Agility A2A Catalyst Empowering Business Agility THE PRODUCT IS THE MARKETING ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

27. Empowering Business Agility A2A Catalyst Empowering Business Agility THE PRODUCT IS THE MARKETING ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

28. Empowering Business Agility A2A Catalyst Empowering Business Agility THE PRODUCT IS THE MARKETING ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

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35. Empowering Business Agility A2A Catalyst Empowering Business Agility BRANDS WILL PAY FOR GREAT CONTENT. ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

36. Empowering Business Agility A2A Catalyst Empowering Business Agility CONTENT IS THE NEW CURRENCY ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

37. Empowering Business Agility A2A Catalyst Empowering Business Agility CONTENT IS THE NEW CURRENCY “[The agency’s job is to create] content so valuableand useful that [consumers] wouldn't want to live without it.” Jeff Hicks CEO Crispin Porter + Bogusky ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

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43. Empowering Business Agility A2A Catalyst Empowering Business Agility ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com UTILITY

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45. Empowering Business Agility A2A Catalyst Empowering Business Agility UTILITY ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

46. Empowering Business Agility A2A Catalyst Empowering Business Agility UTILITY ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

47. Empowering Business Agility A2A Catalyst Empowering Business Agility HOW DO WE CREATE THIS KIND OF MARKETING? ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

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50. Empowering Business Agility A2A Catalyst Empowering Business Agility UNCOVER RICH CONSUMER INSIGHTS EMERGING METHODS ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

51. Empowering Business Agility A2A Catalyst Empowering Business Agility www.a2acatalyst.com ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

53. Pay Per Click Management (PPC)

54. Social Media Marketing (SMM)

57. Swami Laptops

58. Naaptol

59. HP India

61. Empowering Business Agility A2A Catalyst Empowering Business Agility An example for the keyword Laptop: DELL’S Text Ad through PPC, these are also known as paid Ads. ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

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63. Empowering Business Agility A2A Catalyst Empowering Business Agility Emirates Another Example of Banner Ad through PPC i.e. Emirates Ad appearing on moneycontrol webpage. ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

64. Empowering Business Agility A2A Catalyst Empowering Business Agility ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com Social Media Marketing (SMM)

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67. Empowering Business Agility A2A Catalyst Empowering Business Agility MODERN MARKETING = MAKING PEOPLE’S LIVES BETTER. ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

68. Empowering Business Agility A2A Catalyst Empowering Business Agility ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com THE END..

69. Empowering Business Agility A2A Catalyst Empowering Business Agility ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com ?S

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71. Empowering Business Agility A2A Catalyst Empowering Business Agility ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com CONTACT US A2A Catalyst Complete Web-Solution & Brand Management. http://www.a2acatalyst.com/ Info2a2acatalyst.com +91-9611066255

72. Empowering Business Agility A2A Catalyst Empowering Business Agility ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com THANK YOU