This document provides guidance on individual physician advocacy. It discusses knowing your worth as an expert in family medicine and primary care. It offers tips on planning advocacy visits while maintaining clinical duties, such as using one-page briefs to quickly convey key messages and policy asks. The document advises on advocacy etiquette like being prepared, punctual, and following up. It also discusses balancing anecdotal stories with factual evidence and the importance of follow through to maintain relationships and influence. The overall aim is to encourage family physicians to advocate for policies that support primary care and address social determinants of health.