3. 2
Content
Outline what you can offer to your leads
and rank them in ways that whichever
offer they chose will end up not only to
their benefits but also to your advantage.
Beatles song are composed of great lyrics
An example of a great lead generation
activity is inbound calls. In this case you
have the liberty to talk to possible leads
and present information they want and
information
that
you
need.
4. 3
Delivery
If you listen to a Beatles song, the lyrics are simple and direct to the
point, very easy to understand and relate to, however if you listen to its
melody, it has something special to it. It’s the kind that your ears would
follow and not want to miss a single note
Even though offered solution or services
are tempting, if the delivery process is
not catchy then the lead generation
program goes in vain. And right delivery
of the right contents requires skill. For
example, in using inbound calls
and telemarketing, you should make sure
that they sound convincing. An offer is
only good when it is offered in a good
way.