Well we researched how major brands were utilizing one of the biggest spectacles of the modern era - The FIFA World Cup 2014 in Brazil as part of their marketing efforts. In first part of this series we look into five brilliant TV commercials (advertisements) that capture the essence of the event and help promote the advertised brand in a unique and memorable way. The brands that have found a mention in our presentation include Nike, Adidas, Beats, and McDonald's.