This presentation offers 5 sales lessons from ‘Dancing with the Stars’. So you think you can dance?

1. 5 Sales Lessons from Dancing with the Stars
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*Via Jill Konrath
Disclaimer: This presentation and the information provided here is indicative in nature and
should not be treated as views of the organization.
Meet Goals, Beat Competition, Exceed Expectations
AAyuja © 2013

2. 1
Practicing before prime time is
essential.
Each week the stars not only learned a new dance, but also struggled
to perfect it before they stepped on the stage. They practiced hours
each day, tripping over their own two feet and worrying endlessly about
mastering the intricacies of each dance.
In sales, practice and preparation are
important
to
achieve
success.
Preparation involves doing research
regarding the client and understanding
how your services add value to your
target customers. Practice constantly
before calling the customer by listening
to your voice mail messages to know
about your mistakes. Practice helps in
handling the client objections in a better
manner.
AAyuja Internal and Confidential © 2012

3. 2
You can't skip any steps.
Every dance has certain requirements that the judges expect to see.
When the couples don't have enough turns or taps or whatever,
they're docked points – which could ultimately lead to their eviction the
following week.
When you try too hard to close the sale
then you tend to make mistakes in the
process and it’ll decrease the chance of
getting the sale. Customers have their
own buying process to follow so help
them to focus on the next step of their
buying process. When you follow all the
steps in the sale process you’ll get the
confidence that your client is ready to
buy. Thus to win more sales, don't skip
any steps.

4. 3
The best option doesn't always
win.
At the beginning of a season, actress Sabrina Bryan (Cheetah Girls) was
clearly a formidable competitor. She danced beautifully and powerfully.
Everyone was convinced she would be in the finals. But halfway through
the competition, she was booted off the show because the viewers hadn't
voted for her.
In order to sell a sales rep has to
understand
the
unique
selling
proposition of the company in the
market. Product knowledge is must for
the salesperson to present the details to
customer based on their requirement by
highlighting the factor they’re looking
for. Product understanding goes hand in
hand with prospect understanding, if the
sales rep fails to understand then it’s
difficult to win more sales.

5. 4
Lack of confidence doesn't sell.
Meeting the changing needs of the
customers is crucial as they doubt about
the capabilities of the product/service. A
sales rep has to understand and
propagate the company and product
capabilities that create value to the
customer.
Jennie Garth, actress of Beverly Hills: 90210 fame, came out
week-after-week and did a yeoman's job. But she didn't believe
she was a dancer and it showed. At times, it felt like she was
counting steps or moving tentatively, afraid to really get into the
role the dance needed from her. Instead, her niceness showed
through and it cost her.
Always remember the sales reps
confidence boosts the customers
confidence in the product
AAyuja Internal and Confidential © 2012

6. 5
All things being equal, relationships
count.
When clients want to select companies
they want to work with then strong
customer relationship drives the sales.
Spice Girl Mel B, Indy 500 champion Helio and performer Marie
Osmond. All have demonstrated "enough" dancing skills to be a
contender for the coveted trophy. Now it all boils down to
relationships.
Apart from capabilities to deliver as
promised and providing value to the
customer, delivering something extra
also matters to the customers.
To win more sales strengthen your
relationships.
AAyuja Internal and Confidential © 2012

7. 5
All things being equal, relationships
count.
When clients want to select companies
they want to work with then strong
customer relationship drives the sales.
Spice Girl Mel B, Indy 500 champion Helio and performer Marie
Osmond. All have demonstrated "enough" dancing skills to be a
contender for the coveted trophy. Now it all boils down to
relationships.
Apart from capabilities to deliver as
promised and providing value to the
customer, delivering something extra
also matters to the customers.
To win more sales strengthen your
relationships.
AAyuja Internal and Confidential © 2012