Start'essential 24/09 : Comment mettre la créativité à profit de votre entreprise?

•

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impulse.brussels

Tecnología Empresariales

Timing
Information
Exploration
Inspiration
Construction

Reality
1.  Exploration
2. Divergence
3. Convergence
Imagination

Reality
1.  Exploration
2. Divergence
Imagination

Beliefs
Experience
Knowledge
Perception
Pressure
Why we judge ?

Transgress
Remove Create
Decrease Increase

Convergence
Selection
Construction
Evaluation
1
2
3

« PPCO »
Plus
Potentials
Concerns
Options

Plus Potentiels
Craintes Options
•  Attirer attention
•  Montrer la marque
d’une façon différente
•  Image (oser/impact)
•  Surprise
•  Buzz Internet
•  Couverture Média
•  Se souvenir de la marque
•  Augmenter les ventes
•  CFP éviter le sexe ?
•  CFP éviter de montrer
seulement des filles nues ?
•  CFP rendre l’action
compréhensible ?
•  Cacher le sexe
•  Plus d’hommes nus que de
femmes nues
•  Humour
•  Bonne cause

Plus Potentials Concerns Options
• Strengths
• Advantages
• Immediate
benefits
• Time
projection
• Positives
consequences
• Advantages
ST, MT, LT
• Future benefits
• Weaknesses
• Problems
• What to
improve ?
• Alternatives
• Solutions
• Responses
to concerns
(Link with concerns)
PPCO

+32 (0) 475 732 228
700 ideas on creativores.com/blog
alain@creativores.com
www.creativores.com

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Start'essential 24/09 : Comment mettre la créativité à profit de votre entreprise?

1. Bruxelles 24 sept. 2013

2. Inspiration

4. How to get out ?

5. Transgression

6. How to transgress ?

7. Different impulse

8. Timing Information Exploration Inspiration Construction

9. Nice to meet You !

10. Creativity is NOT doing stupid things !

11. Process 3 steps : chronology

12. The frame

13. Rephrasing 1. Exploration

14. Reality 1.  Exploration 2. Divergence 3. Convergence Imagination

15. Originalité & Pertinence

16. Original & relevant

17. Questions & Comments

18. Warm up

19. Reality 1.  Exploration Imagination

20. Comment se faire connaître et vendre ?

21.

22. Reality 1.  Exploration 2. Divergence Imagination

23. Conditions

24. No Judgment

25. Beliefs Experience Knowledge Perception Pressure Why we judge ?

26. Why not contest No Judgment!

27. Techniques

28. Trash ideas

29. Putpocket

30. Mismatch socks

31. Trash ideas

32.

33. Break

34. Bottle machine

35. Transgress Remove Create Decrease Increase

36. Remove Create Decrease Increase

37. Transgress Remove Create Decrease Increase

38. Reality 1.  Exploration 2. Divergence 3. Convergence Imagination

39. Convergence Selection Construction Evaluation 1 2 3

40. Selection

41. Evaluation

42.

43. Construction

44. « PPCO » Plus Potentials Concerns Options

45. Naked people in ad

46. Plus Potentiels Craintes Options •  Attirer attention •  Montrer la marque d’une façon différente •  Image (oser/impact) •  Surprise •  Buzz Internet •  Couverture Média •  Se souvenir de la marque •  Augmenter les ventes •  CFP éviter le sexe ? •  CFP éviter de montrer seulement des filles nues ? •  CFP rendre l’action compréhensible ? •  Cacher le sexe •  Plus d’hommes nus que de femmes nues •  Humour •  Bonne cause

47. Clothing drive

48. Plus Potentials Concerns Options • Strengths • Advantages • Immediate benefits • Time projection • Positives consequences • Advantages ST, MT, LT • Future benefits • Weaknesses • Problems • What to improve ? • Alternatives • Solutions • Responses to concerns (Link with concerns) PPCO

49.

50. Let’s sum up

51. Different impulse

52. Process 3 steps : chronology

53. Reality 1.  Exploration 2. Divergence 3. Convergence Imagination

54. Conditions

55. Why not contest No Judgment!

56. Techniques

57. Trash ideas

58. Transgress Remove Create Decrease Increase

59. Convergence Selection Construction Evaluation 1 2 3

60. « PPCO » Plus Potentials Concerns Options

61. Questions & Comments

62. Evaluation

63. Originality & Relevance

64. Keep AUDACITY high until activation

65. +32 (0) 475 732 228 700 ideas on creativores.com/blog alain@creativores.com www.creativores.com

Start'essential 24/09 : Comment mettre la créativité à profit de votre entreprise?

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