The document outlines a creative process with 3 main steps: 1) Exploration of reality and imagination, 2) Divergence to generate many ideas, 3) Convergence to evaluate and select ideas. It discusses techniques for idea generation including removing limits, transgressing norms, and trashing ideas. The document emphasizes exploring without judgment and using tools like "PPCO" to assess ideas' potential, concerns, and options when evaluating which ideas to pursue further.

2. Inspiration

3. How to get out ?

4. Transgression

5. Different
impulse

6. Timing
Information
Inspiration
Construction

7. Nice to
meet
You !

8. Idea
≠
Solution

9. Solution
Original & relevant

10. Fuzzy

11. Balance

14. Idea

15. Solution

16. Creativity

17. Innovation

18. Creative Process
3 steps : chronology

19. Draw the
frame

20. Exploration
Reformulation
Inspiration
Challenge

21. 1. Exploration
Reality
2. Divergence
3. Convergence
Imagination

22. Originalité
&
Pertinence

23. Original & relevant
Video
Putpocket

24. Questions
&
Comments

25. Warm up

26. 1. Exploration
Reality
Imagination

27. Comment se faire
connaître et vendre ?

28. Break

29. 1. Exploration
Reality
2. Divergence
Imagination

30. You cannot discover
new oceans,
unless you have
the courage
to lose sight
of the shore.

31. Conditions

32. 4. NO judgment !

33. Judgment
Perception
Beliefs
Experience Pressure
Knowledge

34. 4. NO judgment !
Why not contest
Yes, and…

35. Techniques

36. Trash
ideas

37. Idea

38. Solution

39. Mismatch socks

40. Trash
ideas

41. Transgress
Remove Create
Decrease Increase

42. Remove Create
Decrease Increase

43. Transgress
Remove Create
Decrease Increase

44. 1. Exploration
Reality
2. Divergence
3. Convergence
Imagination

45. Convergence

46. Selection

47. Evaluation
Matrix

48. « PPCO »
Plus
Potentials
Concerns
Options

49. Naked people in ad

50. Plus Potentiels
• Attirer attention • Buzz Internet
• Provoquer réactions • Couverture Média
• Montrer la marque • Etre copié
d’une façon différente • Se souvenir de la marque
• Image (oser/impact) • Augmenter les ventes
• Surprise
Craintes Options
• CFP éviter le sexe ? • Cacher le sexe
• CFP éviter de montrer • Plus d’hommes nus que de
seulement des filles nues ? femmes nues
• CFP rendre l’action • Humour
compréhensible ? • Bonne cause

51. Clothing drive

52. « PPCO »
Plus
Potentials
Concerns
Options

53. Let’s
sum up

54. Idea
≠
Solution

55. Idea

56. Solution

57. Creative Process
3 steps : chronology

58. 1. Exploration
Reality
2. Divergence
3. Convergence
Imagination

59. Conditions

60. 4. NO judgment !
Why not contest
Yes, and…

61. Techniques

62. Trash
ideas

63. Transgress
Remove Create
Decrease Increase

64. « PPCO »
Plus
Potentials
Concerns
Options

65. Questions
&
Comments

66. Evaluation

67. Conclusion

68. Free ideas

69. Manage
creativity

70. Make
Ideas
Happen

71. alain@creativores.com
www.creativores.com
+32 (0) 475 732 228
700 ideas on creativores.com/blog