Australia China Business Council 2013 AGM Chairman's Report

1. Chairman’s Report
Frank Tudor
Annual General Meeting
Melbourne
6 November 2013

2. OUTLINE
ACBC
2013 Key Milestones
National Corporate Partners
Governance and Structure
Nation-wide 2013 updates branches and committees
Profile in Canberra
Profile in China
Media Coverage & Exposure
8 Chinese Opportunities

3. Who we are
•
The premier organisation dedicated to promoting trade and
investment between China and Australia
•
A peak national body representing the collective interests of 1,000
companies
•
An independent, membership-based, non-profit organisation
•
An organisation with relationships at the highest levels of the
Chinese and Australian governments
•
Branches in all mainland Australian states, a National Secretariat and a
growing strategic presence in China
THE AUSTRALIA CHINA BUSINESS COUNCIL

4. Relationship/Track Focus
THE AUSTRALIA CHINA BUSINESS COUNCIL

5. Strategy
THE AUSTRALIA CHINA BUSINESS COUNCIL

6. 2013 Key Milestones
Benefits to Australian Households of Trade with China report launched by
Minister for Energy and Tourism Mr Gary Gray.
Referenced by the outgoing Chinese Ambassador, Mr Chen Yuming
during his valedictory speech.
ACBC meets with new Chinese Ambassador Ma Zhaoxu.
Australia China Economic and Trade Forum in Beijing with PM’s luncheon.
Observer to BCA CEO roundtable in Beijing.
Canberra Networking Day, embassy dinner and board retreat.
Manager of Marketing and Development recruited January 2013.
New CEO appointed August 2013, induction held Aug 2013.

7. 2013 Key Milestones
Chairman presents in Darwin, Karratha, Perth, Adelaide, Melbourne,
Sydney and Canberra.
Asia Society and ACBC send off for former Chinese Ambassador to
Australia Chen Yuming.
Participation in Treasury roundtable.
Inaugural AusPECC/CNCPEC Tripartite Meeting HSBC Luncheon with
Graeme Bradley AM.
ACBC Hay Group CEO Roundtables held in Sydney, Melbourne and Perth.
Progression of the Victorian State Government offer.
ACBC input into the DFAT China Strategy including 6 references plus case
studies provided by the ACBC.
Achievement of an Australia China Council grant of $20,000 for the
household report.

8. Meeting the new Chinese Ambassador
Meeting the new Chinese Ambassador
Former Federal Treasurer The Hon Wayne
Swan seaking at an ACBC forum

9. FROM OUR STAKEHOLDERS
“The Embassy of the People's Republic of China has
been delighted to observe the growth of the Australia
China Business Council over the past 5 years and
wishes outgoing National Chairman Mr Frank Tudor all
the best with his future endeavours”
– H.E. Ambassador Ma Zhaoxu
Business links are vital to the bilateral relationship. I would like to express my sincere
appreciation for your (the ACBC) excellent work in bringing together for that 500 high-level
Australia and Chinese government and business representatives to attend the forum.
– Julia Gillard Prime Minister of Australia 2011
OUTLINE

10. 2008-2013 Five Years in Review
Sponsorship
Governance
Structure
Events
OUTLINE

11. 2008-2013 Five Years in Review
National Sponsorship
National Corporate Partnerships
2008 – Total contribution $131,500
1.Chalco
2.Rio Tinto
3.Qantas
4.BHP Billiton
2013
2008
2013 - Total contribution $550,000
OUTLINE

12. 2008-2013 Five Years in Review
OUTLINE

13. 2008-2013 Five Years in Review
Governance
Development of a national constitution in 2011
Comprehensive review and engagement with
members and key stakeholders
Development of a new governance structure
OUTLINE

14. Structure
Board and
Executive
Team
OUTLINE

15. 2008-2013 Five Years in Review
Events
Australia China Economic and Trade Forum now
institutionalised and regular, taking place in 2013, 2011 and
2010
Senior leaders visits including Xi Jingping, Li Keqiang, Kevin
Rudd, Julia Gillard and Wayne Swan
OUTLINE

16. National Events – Australia China Economic &Trade Forum 2013

17. National Events – Prime Ministers Luncheon – Beijing 2013

18. National Events – ACETF 2010

19. Nation-wide 2013 updates
Branches and Committees
OUTLINE

20. New South Wales 2013 in Review
The Fashion Industry in China. Emerging Chinese brands and new market opportunities
for Australian businesses – presented by Savills China.
New Significant Investor Visa (SIV) Seminar hosted by McCullough Robertson
Luncheon address on China and the Bi-lateral relationship by Paul Glasson
Foreign Exchange workshop – presented by Western Union Business Solutions.
Networking events, including Chinese New Year dinner, End of Financial Year cocktail
party drinks and Christmas drinks.
Monthly SME Roundtables. One of most popular events attended regularly by up to 30
members and potential new members.
Established the bi-monthly China Business Drinks event in Sydney with around 150
attendees
Seminar on China’s Free Trade Zone
Commenced the Chinese International Student Work Placement Program
Received a grant of $23,050 from the Australia China Council to conduct an audit of joint
activities with China in agricultural R&D and technologies suitable for commercialisation
Developed a weekly newsletter for our members

21. NSW
2013 China
Oration

22. South Australia 2013 in Review
Launched the SA-China Engagement Strategy – a joint ACBC SA and Government of
SA document.
Newly established ACBC SA property and agribusiness sub-committees leading
voices in the discussion in SA around Chinese investment in property and
agribusiness sectors
Membership revenue more than doubled over the 2013 FY
Supported Premier of SA’s mission to China holding a major in-country resources and
energy roundtable bringing together Sa resources and energy companies and Chinese
SOE’s, banks, and other key outbound investment stakeholders
SA launch of the Benefits to Households report reinforcing ACBC’s thought leadership
credentials and primary bilateral business chamber status in SA

23. South Australia 2013 in Review
SOUTH AUSTRALIA HOLDING SLIDE - IMAGES
Household Report SA Launch 2013

24. Northern Territory 2013 in Review
China Investment Forum, Beijing Oct 2013
Attended by 107 participants – 74 from China, 33 from the Northern Territory including
Chief Minister Giles and Tourism Minister Conlan. Largest event NT business
delegation to China.
Beijing table manners, Darwin Oct 2012
Introduction to dining protocol in Beijing and northern China. Designed for Ministers,
staff and business leaders.
Ministerial Delegation support, Tianjin Mining Conference, Tianjin, November 2012
In country Ministerial briefings and support provided by ACBC NT President Guppy.
Follow-up ACBC host lunch for Ministerial report to ACBC members and friends.
China political and business delegates briefing, Australia China Minerals
Investment Summit, Darwin May 2013
• Briefing and background for 50 delegates prior to conference. Covered current political
and economic developments relevant to doing business in China.
China importing for SMEs, 10 tips, Oct 2013

25. Northern Territory - China Investment Forum, Beijing Oct 2013

26. Western Australia 2013 in Review
Events
Annual Chinese New Year dinner 700+ attendees
Annual National Day dinner 550+ attendees
Prof Vietor seminar Perth well-attended with 30 attendees
Thought Leadership Seminar with China expert Tang Kongyam 100+ including
Consul General
Hong Kong listing seminar
Regional Strategy
Set up two subcommittees Mid West committee (Geraldton) Great Southern
Committee (Bunbury)
Membership Drive
Membership growth 200+ SOY, 300 membership EOY
Membership drive was huge, hovering at 240
Leadership Transition
Change in President
Thankyou to Duncan Calder and Peter Chong
Welcome WA President Adam Handley

27. Western Australia

28. Victoria 2013 in Review
Sponsors
- Regional Development Project “Growing Business Opportunities in China” in the
Barwon South West Region.
- $250,000 grant achieved from Regional Development Australia
Events
37 events in 2013, an increase from 26 in 2012.
Key note addresses include:
The Hon. Julie Bishop MP, Minister for Foreign Affairs
The Hon. Dr Denis Napthine MP, Premier of Victoria
Chinese New Year Celebrations with more than 450 attendees
The Hon. Ian Macfarlane MP, Minister for Energy & Resources
Address by The Hon. Martin Ferguson MP, former Minister for Resources & Tourism
H.E. Mr Zhou Wenzhong’s Key Note Address, Secretary General Bo’Ao Forum
Delegations, plus industry specific seminars
and updates from industry leaders

29. Victoria

30. Queensland 2013 in Review
Sponsored Queensland Government Export Awards 2013 - The Tom Burns Award for
Export Excellence in the Asia Pacific.
Sponsoring the ‘Cai Guo-Qiang: Falling Back to Earth’ exhibition at GOMA focusing on
business and cultural tourism with China November 23/11/13
Advocacy and partnership building: Worked closely with Austrade and DFAT to host
Australian Consuls General and Senior Trade Commissioners;
Thought leadership; advice on current trade and investment issues; and coordinated
Queensland responses to policy submissions and ACBC publications including advice on
internationalization of RMB; Australia in the Asian Century submission
Regional partnership initiative Gold Coast Event held 13-06-13
Relationship and policy responses to the incoming Queensland State Government;
including industry seminars The Honourable Tim Nicholls MP guest speaker

31. Queensland – Cai Guo-Qiang sponsorship

32. Membership, Marketing
& Development
Membership, Marketing and Development Committee:
Formed late 2011
Branch and non-branch directors
Support objective of significant growth and expansion over a 2-3 year
period.
Strategic “whole of organisation” review conducted on:
ACBC member services,
revenue base,
brand
marketing positioning
OUTLINE

33. Membership, Marketing
& Development
National Membership Survey conducted in early 2012 + mid-2013
Determined accurate member views on ACBC activities and services,
desired organisational direction and major priorities
Defined marketing vision and strategic objectives
Prepared marketing plan covering:
-
member servicing, growth in membership, product initiatives, event
and pricing recommendations, competitive analysis and revenue plan
New national sponsorship packages developed and implemented in 2012
Recruitment of Manager Marketing and Development in 2013
OUTLINE

34. Active Thought Leadership
- balanced and factual representation Policy positions
Hosting international thought leaders forums
Delivery of 5th Household Report
•
Benefit to Australian Households of Trade with China
•
Achievement of $20,000 grant from Australia China Council
Hosting out-bound and in-bound delegations
Business Leaders Roundtable Forums
National and State Networking events
Speeches
Media – launches, seminars, publications
Thought Leadership National Board Committee
OUTLINE

35. China in the
Australian Household
Source: ACBC Household Report 2012
Table 1 Principal Imports from China by Category, $A million
2006
2007
2008
2009
2010
2011
2012
Telecom equipment & parts
1,751
2,497
2,898
3,252
3,854
4,469
4,584
Textiles, footwear & clothing
4,143
4,225
4,783
4,871
5,124
5,185
5,309
Computers
2,204
2,353
2,754
2,903
3,960
4,344
4,385
Prams, toys, games & sporting
goods
1,355
1,458
1,992
2,128
1,870
1,681
1,613
Furniture, mattresses & cushions
1,141
1,279
1,534
1,556
1,605
1,705
1,807
Other
14,889
17,203
21,296
21,070
22,843
24,761
26,766
Total
25,483
29,014
35,258
35,780
39,256
42,144
44,464
Source: DFAT (2013), Composition of Trade
TRADE

37. Canberra Networking Day
2013 Household Report
OUTLINE
Household Report Launch 2013
Thought Leadership Seminar Series

38. Finance Committee FY13
Finance Committee Achievements FY13
Quarterly Committee Meetings to review material finance issues including those
directed by the Board (eg Victorian Office offer);
Development of Financial Regulations & Policies including the ACBC Expense
Authorisation & Reimbursement Policy and China Committee Financial Regulations
Review of Branch Budgets and development of National Board Budget Scenarios
OUTLINE

39. Profile in Canberra
Frequent visits to Canberra by Chairman and executive team to meet with Ministers, Departmental
officials and members of the Chinese diplomatic service
March meetings with Ministers Offices and Chinese Embassy ahead of the Canberra Networking Day
Regular meetings with PM&C, Treasury, DFAT and RET officials
6 cabinet ministers at Canberra Networking Day 2013
Frequent ministerial presentations to Branches
TAKEAWAYS

40. Profile in China – 2008-2013
Established a significant and well respected presence in China with in-Country director
(2009) and now China Committee headed by National Vice President (2012).
Firmly established an ability to draw unique intelligence and use this to position to create
opportunities for members and sponsors in Australian and China based activities.
Supported further development of relationships with Australian Government drawing from
our in-country presence.
Established and developed relationships with all key government departments and Party
including regular dialogue, co-hosting of events, exchange of key strategic issues, jointly
pursuing initiatives, and regular representations. These included, at least, MOFCOM,
NDRC, State Council, the Party, CBRC, and other government agencies in China.
TAKEAWAYS

41. Profile in China – 2008-2013
Developed significant brand awareness in China for ACBC. Vastly different in Chinese
media than five years ago. ACBC is now extremely well known as the KEY and most
important bi-lateral business organization.
Assisted members and sponsors to lobby in China for key outcomes. This has included
engaging Chinese Government and companies to achieve outcomes that benefit
Australian companies.
Conducted Media intensive campaigns for outcomes for Australia and the bi-lateral
relationship including on debate around Chinese investment in Australia; Asian Century
Whitepaper
Significant support for National and branch activities in Australia.
TAKEAWAYS

42. Profile in China – 2008-2013
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TAKEAWAYS

43. Profile in China – 2008-2013
Established the key Australia China Economic and Trade Forum and held this event in
2010 in Canberra; 2011 in Beijing; and 2013 in Beijing with Prime Ministers Julia Gillard
and Kevin Rudd, and President Xi Jinping, and Premier Li Keqiang.
Established the High Level Industry Dialogues and held these in 2011, 2012 with Ministers
Martin Ferguson, Deputy Prime Minister Swan.
Performed significant work establishing and running Key industry Dialogues for state
branches including South Australia, Western Australia, Victoria, and Northern Territory
Achieved opportunities to host MOFCOM Minister Chen Deming in the ONLY dialogue
ever between a Chinese Minister and 10 or more Australian Company senior
representatives.
TAKEAWAYS

44. Profile in China – 2008-2013
Established the China Committee head by the National Vice President (March)
Held ACBC Flagship event – the Australia China Economic and Trade Forum and
luncheon attended by Hon. Julia Gillard Prime Minister of Australia, attended by 600
delegates.
As part of the Prime Minister’s visit also: attended the CEO Roundtable; Australia China
Fund Dialogue; the signing of the AUD-RMB Conversion Agreement.
Supported the work of the National Office through the provision of key in-country
intelligence
Further developed strategic working relationship with Australian Government presence in
China.
TAKEAWAYS

45. Profile in China – 2013
Supported branch activities in China including Northern Territory – China investment
seminar; and Victorian Government Premier Visit with deputy Premier.
Support visits of Australian Government Ministers and Parliamentary representatives with
introductions, strategic advice, and other
TAKEAWAYS

46. MEDIA COVERAGE AND EXPOSURE
Several media engagements with wider ranging coverage of the Council’s national program
in a range of media outlets including:
The Australian
The AFR
The Business (ABC Lateline Business)
The Sydney Morning Herald, The Age
Xinhua
China Central Television
Phoenix Television
The ABC (TV, Radio & Online)
Sky News
SBS World News Australia (TV & Radio)
QANTAS Inflight Media
TAKEAWAYS

47. 8 Chinese Opportunities
“Opportunities multiply as they are seized.”
Sun Tzu – The Art of War
1. Free Trade Agreement
2. Community Engagement
3. Infrastructure Investment
4. Innovation and Manufacturing
5. Special Development Zones
6. Broad Based Dialogue
7. Education and Tourism
8. Agricultural Trade and Investment
TAKEAWAYS

48. Looking ahead
Household Report  Australia China Trade Almanac. A new source document
for Australia China watchers.
Free Trade Agreement  ACBC is proactively involved in negotiations of the
FTA with China.
Sponsorship  clear well-articulated value proposition with dedicated
involvement of all national board members.
Institutionalised dialogue to cement the business perspective into dialogue
between our nations. ACETF is a great example.
Membership is our base service to members is key, particularly in new
regional areas.
TAKEAWAYS