The document discusses the intersection of sports, technology, and mobile media at the Olympic Games. It traces the evolution of web presence for the Olympics from early static websites (Web 1.0) to more dynamic user-generated content (Web 2.0). It also explores the rise of citizen journalism through mobile devices and how this has changed coverage of the Games. Finally, it questions what future technological developments like collective intelligence (Web 3.0) may mean for Olympics organizers, audiences, and athletes.