1. CITY OF LOCKHART Retail Market Analysis December 11, 2008 Aaron Farmer National Project Director

2. Lockhart – PRIMARY TRADE AREA MAP / POPULATION Population: 14,433 By Race/Ethnicity (%): White 67.76 Black/Afr. Am. 11.16 Other 21.06 Hispanic Origin 46.62 Median Age: 34.30 Avg HH Income: $52,656 Per Cap. Income $17,770

3. Lockhart – Primary Trade Area

4. Lockhart – Secondary/Tertiary Trade Area Population: 18,189 By Race/Ethnicity (%): White 68.99 Black/Afr. Am. 9.49 Other 21.51 Hispanic Origin 44.80 Median Age: 34.68 Avg. HH Income: $54,893 Per Cap. Income $18,457 Population: 36,976 By Race/Ethnicity (%): White 69.56 Black/Afr. Am. 6.89 Other 23.54 Hispanic Origin 44.14 Median Age: 34.58 Avg. HH Income: $54,131 Per Cap. Income $18,644 SECONDARY TRADE AREA TERTIARY TRADE AREA

6. Lockhart – Radials and Drive-Times 5 Mile : 15,983 7 Mile : 18,028 10 Mile : 25,751 5 Minute : 10,822 7 Minute : 15,699 10 Minute : 17,087

9. LOCKHART – RETAIL GAP ANALYSIS SUMMARY

10. LOCKHART – RETAIL GAP ANALYSIS SUMMARY (CONTINUED)

11. LOCKHART – CBD RETAIL GAP ANALYSIS SUMMARY

12. LOCKHART – CBD RETAIL GAP ANALYSIS SUMMARY (CONTINUED)

13. Psychographics Defined

15. LOCKHART – PSYCHOGRAPHIC PROFILE

16. PSYCHOGRAPHICS – Top Lifestyle Segments of Lockhart Trade Area 32 New Homesteaders Upper-Mid, Younger w/ Kids Young, upper-middle-class families seeking to escape suburban sprawl find refuge in New Homesteaders, a collection of small rustic townships filled with new ranches and Cape Cods. With decent-paying jobs in blue-collar industries, these dual-income couples have fashioned comfortable, child-centered lifestyles; their driveways are filled with campers and powerboats, their family rooms with PlayStations and Game Boys. 2007 Statistics: US Households : 2,327,025 (2.05%) Median HH Income : $57,023 Lifestyle Traits Go to Chuck E. Cheese Buy videos online 4-Wheel and Off-Road magazines Nickelodeon TV Kia Sedona Demographics Traits: Urbanicity : Town/Rural Income : Lower-Mid Income Producing Assets : Low Age Ranges : Age <55 Presence of Kids : HH w/o Kids Homeownership : Renters Employment Levels : WC, Service, Mix Education Levels : High School Grad Ethnic Diversity : White, Black, Mix

17. PSYCHOGRAPHICS – Top Lifestyle Segments of Lockhart Trade Area 48 Young & Rustic Lower-Mid, Middle Age w/o Kids Young & Rustic is composed of middle age, restless singles. These folks tend to be lower-middle-income, high school-educated, and live in tiny apartments in the nation’s exurban towns. With their service industry jobs and modest incomes, these folks still try to fashion fast-paced lifestyles centered on sports, cars, and dating. 2007 Statistics: US Households : 2,281,989 (2.01%) Median HH Income : $32,607 Lifestyle Traits Go to auto races Drew Carey Show in syndication King of the Hill in syndication WWE Wrestling TV Dodge Neon Demographics Traits: Urbanicity : Town/Rural Income : Lower-Mid Income Producing Assets : Low Age Ranges : Age <55 Presence of Kids : HH w/o Kids Homeownership : Renters Employment Levels : WC, Service, Mix Education Levels : High School Grad Ethnic Diversity : White, Black, Mix

18. PSYCHOGRAPHICS – Top Lifestyle Segments of Lockhart Trade Area 50 Kid Country, USA Lower-Mid, Younger w/ Kids Widely scattered throughout the nation’s heartland, Kid Country, USA is a segment dominated by large families living in small towns. Predominantly white, with an above-average concentration of Hispanics, these young, working-class households include homeowners, renters, and military personnel living in base housing; about 20 percent of residents own mobile homes 2007 Statistics: US Households : 1,529,683 (1.35%) Median HH Income : $42,353 Lifestyle Traits Buy kids’ bicycles Buy swingsets Baby Talk magazine Toon Disney channel Mazda Pickup Buying Habits: Buy Children’s Cold Medicine,1mo (H) * 299 Buy Baby Furniture/Equipment,6mo (H) 284 Buy Children’s Athletic Shoes,6mo (H) * 284 Buy Children’s Clothes,6mos (H) 260 Buy Children’s Bicycles,1yr (A) 208

19. Buying Habits Has Medicare/Medicaid (A) 245 Grocery Shopping,<$60,1wk (H) 191 Use Kelloggs Corn Flakes,1wk (H) * 144 Belong to a Veterans Club (A) 142 Use Spam,1mo (H) * 139 Order from Publishers Clearing House,1yr (A) 129Do Bird Watching,1yr (A) 124 Coupon User,0-3 Times,3mo (H) PSYCHOGRAPHICS – Top Lifestyle Segments of Lockhart Trade Area 57 Old Milltowns Downscale, Mature Mostly w/o Kids America’s once-thriving mining and manufacturing towns have aged--as have the residents in Old Milltowns communities. Today, the majority of residents are retired singles and couples, living on downscale incomes in pre-1960 homes and apartments. For leisure, they enjoy gardening, sewing, socializing at veterans clubs, or eating out at casual restaurants. 2007 Statistics: US Households : 1,699,060 (1.49%) Median HH Income : $30,680 Lifestyle Traits Watch soap operas Eat at casual/buffet restaurant Hallmark channel CBS Evening News TV Chevy Cobalt

20. Strengthening Your Business in Today’s Economy

21. 75% of all retail merchandise transactions take place between 4pm and 11pm and on weekends .

24. Be Seen. Participate in City Events.

25. Look to The Internet. The National Retail Association is forecasting $204 billion in retail sales over the Internet in 2008, while the rest of the retail industry expects sluggish growth.

28. Thank you… CITY OF Lockhart The Retail Coach, LLC P. O. Box 7272 Tupelo, MS 38802 662.844.2155 tel 662.844.2738 fax [email_address] www.theretailcoach.net