9. 2,000+ dedicated to client services and supportADP Dealer Services Corporate Headquarters Hoffman Estates, IL *FY’10 Forecast
10. ADP Dealer Services – Global Footprint Largest Global DMS Provider with nearly 27,000 clients in over 90 countries North America | Latin America | Europe | Asia | Africa | Australia / Oceania ADP Presence
11. Auto and Light Truck Truck (buses, semi’s) Agriculture and Heavy Equipment Marine, RV (mobile/trailer), Motorcycle North American Dealer Segments Branded: Branded: Currently Branded: Construction Equipment, Farming/ Ag. Caterpillar, John Deere etc. Currently Branded:
12. Other Companies/Brands ADP-DS Markets Improve Marketing Effectiveness Improve Marketing Effectiveness Dealer Office Xpress:Joint Venture with ADP and Standard Register. (Laser, forms, tags etc.) Branded: DOX Digital MotorWorks: Provides data and solutions to OEMs and Third Parties. Branded: DMi Computer Vehicle Registration:Joint Venture with our main DMS competitor, Reynolds: Branded: CVR Open Dealer Exchange: Joint Venture with our main DMS competitor, Reynolds: Branded: ODE Front end Consultants 20 Groups, Stats
26. Innovations that make a differenceBring our clients and their customers together for life, wherever they are,by delivering an exceptional experience with a local touch. Help our clients sell vehicles, parts and service profitably. Innovative product, sales and service leadership that allows us to deliver reliable, easy-to-use, scalable solutions that transform the way vehicles are marketed, sold and serviced. Innovative product, sales and service leadership that allows us to deliver reliable, easy-to-use, scalable solutions that transform the way vehicles are marketed, sold and serviced. Innovative product, sales and service leadership that allows us to deliver reliable, easy-to-use, scalable solutions that transform the way vehicles are marketed, sold and serviced.
27. Top Dealer Groups in North America ADP Dealer Services is contracted with 8 out of 10 of the top dealer groups in the U.S. and is the sole source DMS provider for 7 of the top 10. AutoNation, Inc. Penske CarMax Sonic Automotive Group 1 Automotive, Inc. Van Tuyl Hendrick Asbury Holman Enterprises Larry H. Miller Group Source: Ward’s Dealer Business
28. ADP Dealer Services – Breadth of Solutions Focused on helping dealers and manufacturers use technology to increase efficiency and driving results throughout every area of the dealership Key Solutions Dealer Mgmt Systems Digital Marketing incl Social Media Mobile IP Telephony Networking Business Intelligence Business Process Outsourcing Segments Heavy Equip Agriculture PowerSports Marine RV Auto Heavy Truck
29. Desking Credit Menu F&I Digital Contracting Vehicle Mgmt Websites Business Online CRM Campaigns BDC Lead Mgmt Digital Marketing Websites Marketing Lead Mgmt DataFresh Dir Mail Finance Online Service Online Vehicle Online Quotes Online Trade Online Hosted Phone Social Media / Rep Mgt YOU DO IT WE HELP WE DO IT Managed Campaigns Loyalty Solutions Digital Advertising CallTracking eNewsletter Live Chat VirtualMktgRep Sell Cars, Parts and Service Profitably – Front-End Solutions GENERATE TRAFFIC MANAGE CUSTOMERS TRANSACT BUSINESS
30. Total Digital Solution Sales Campaigns Service Campaigns Finance Campaigns SEM, SEO Social Media Attract Digital Advertising Display, Behavioral, SEM, SEO Websites Convert Website Solutions Websites, Mobile Sites, Call Tracking, Chat Mobile Site Transact Business Online Vehicle, Quotes, Trade, Finance, Service Quotes Online Finance Online Trade Online Vehicle Online Service Online Retain Customer Loyalty BuzzTrack, BuzzMail, eNewsletter
31. Social Media / Reputation Management Your brand is already out there IT’S HUGE>> Over 400 million users on Facebook…using it every day INCREASINGLY DIVERSE >> Mothers & English-speaking Hispanic populations are fast growing user segments IT’S RELEVANT >> Google indexes social content Complements eMail & Search Marketing IT’S WHERE BUYERS ARE >> #1 site visited by auto buyers in July ‘09? …was Facebook …whether or not you choose to participate SO… WHAT’S YOUR STRATEGY?
32. 1) Lots of Sites Keeping up with all the Social Sites Knowledge: New sites always pop up. How many should I use? Which ones? Productivity: How do I effectively participate without affecting productivity? 2) Lots of Content Producing enough quality content in all of the Social Sites Quality: Stale or irrelevant content turns off users. How do I get good content and control quality? Productivity: How do I create good content regularly without an impact on employee productivity? 3) Two-Edged Sword Awareness and managing of negative commentary Awareness: How will I know when negative content is posted? Skill Set: What should I do when negative content appears? The Challenges Companies cite “Lack of Knowledgeable Staff” as #1 impediment to using Social Media more effectively as part of their advertising mixMarketing Sherpa, Dec 2008
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34. Social users are looking for relevant information and engagement
35. Simply putting inventory listings on your social site page does little to truly engage social users …and it may turn them off entirely
36. There’s a whole universe of social sites and more emerging all the time…a single page is hardly enoughComprehensive Social Media Strategy
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38. Dedicated to your accountSoMAR’srole: Execute Report Adjust Plan SoMAR
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40. Social Marketing skill setExecute Report Adjust Plan SoMAR Design Configuration Sales Training
53. 10-day hold on posting enabling dealer to engage and rectify
54. BZ Social Media Pro provides Brand Monitoring service of dealer brand on all social sites to raise dealer awareness19
55. Case Study: Ancira Auto Group Birth of a Community ADP Builds Ancira Auto Community Site Dealer personnel set-up profilesGet engaged Dealer Information Ancira Crafts Their Message Syndicated Content Relevant Info From Other Sources User Content Fun Stuff For Customers Local Interest Highlight Ancira’s Civic Leadership Registration / Publication Site Registered in 120 Social Venues Will you be my Facebook friend? 3 4 5 6 1 2
56. Case Study: Ancira Auto Group – Stellar Results Positive customer feedback “I am absolutely blown away that you not only responded… but that you use social media” “I will be happy to explain to everyone the fantastic service I received…” Returns10 pages of Ancira content ancira dodge san antonio Brand Name Search Search Engine Results Consumer response
Critical to the success of your Social Marketing strategy is the concept of a Community Site with a Hub & Spoke deployment. The key is to create a place where you can aggregate and consolidate UGC and then push and pull it across the web to…Social media sites like Facebook and,Video sites like YouTube and,News and Information sites like Forbes and,Survey sites like Survey Gizmo and,Reputation/Consumer advocate sites like DealeRater, andThe list goes on and on and on.The winning strategy here is to be everywhere at once with so much positive (and probably some negative) content, that you flood the digital world with your story.In this world, being Viral is a good thing!
Employee and supplier customer interaction is the Secret Sauce to improved CSI, public appreciation, attitude, processes, productivity, profitability for every department, external and internal communications. Your community site easily makes you the center hub for civic activities, local interests, vehicle discussions and dealership happens. While automatically creating and distributing User Generated Content throughout your massive Social Network.
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