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Session Sarah Sladek did workshop on Membership Monopoly at the 2013 AENC Annual Meeting
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Aenc workshop sladek
1.
2.
TECHNOLOGY DECLINING ECONOMY
3.
CHANGING TECHNOLOGY
4.
DEMOGRAPHIC SHIFT
5.
6.
7.
8.
9.
Dedicated to providing information
and services to members in pursuit of their business and community interest
10.
Dedicated to providing information
and services to members in pursuit of their business and community interest SO WHAT?SO WHAT?
11.
How does membership make a
difference in members’ lives?
12.
13.
14.
15.
16.
JOIN Seek a solution to
a problem RENEW Problem is solved + Engaged + Feel positive
17.
1 2 3 4 5 6 7 8 9 1 2 3
4 5 6 7 8 9 Emotion- Building Most Some Less Problem-Solving Most Some Less Benefits Matrix 1 IMPROVE GREAT STANDARD URGENT MEMBERSHIP BENEFITS MATRIX
18.
19.
20.
21.
22.
23.
VISIONARY
24.
THE OPPOSITE OF EVOLUTION
IS EXTINCTION
25.
26.
Step 2: Goal
Setting
27.
Step 2: Goal
Setting
28.
29.
30.
31.
Sarah L. Sladek XYZ
University phone: 763.773. 5463 ssladek@xyzuniversity.com www.xyzuniversity.com
Editor's Notes
Culture NAWBO Board example MRCC example – 3 presidents, 50 board, 19 staff, $1 mill
Limited benefits – networking, advocacy
Access, Exclusivity – what does membership buy?
Needs-based – what do your members need now? Industry needs you Younger generations need you – don’t necessarily want you
Outcome-based (tissue)