Corey Post, Agile Leverage, AENC, Association Executives, North Carolina

1. Best
Social
Media
Practices:
How
to
Attract
Fans,
Followers
and
Members
Prepared
for
the
Association
Executives
of
North
Carolina
(AENC)
by
Corey
Post
Founder
Agile
Leverage
Content
Marketing
and
Brand
Building
1

2. About
Me
• Industry
Speaker,
Writer
• Founder
of
Agile
Leverage,
a
firm
that
helps
organizations
build
powerful
brands
through
engaging
content
• Held
marketing
leadership
positions
at
startups
and
public
companies
-­‐
over
a
decade
of
digital
experience
• Learn
more
@
AgileLeverage.com
2

3. Content
Creation
• Formats
–
–
–
–
Text
Images
Video
Audio
• (Generally)
Greater
Difficulty
of
Creation
=
Fewer
Pieces
Content
Created
3

4. Generate
Content
Ideas
•
Icerocket.com
•
Quora.com
•
Google
Trends
– Find
Out
What
Bloggers
are
Writing
About
– Popular
“Subject
Area”
Questions
and
Answers
–
–
–
–
Hot
Searches
Interest
Over
Time
Geographic
Interest
Related
Searches
•
Google
Suggest
•
Google
Analytics
– Long
Tail
Opportunities
– “Popular”
Content
•
•
Pageviews
Entrances
– Social
Network
Referrals
4

5. Repurpose
Your
Content
• Repurpose
Your
Content
– Conference
Becomes
Blog
Post
– Images
Become
Slide
Presentation
– Poll
Data
Becomes
Webinar
– Blog
Posts
Become
Newsletter
5

6. Facebook
• Upload
Photos
• Enter
Association
Mission,
URL,
etc.
• Moderate
Member
Comments
• Push
Blog
Content
• Create
Polls
• Collect
Emails
• Promote
Events,
News,
Updates
6

7. Twitter
• Tweet
Events,
News,
Updates,
Alerts
• Use
Hashtags
• Retweet
Influencers
• Follow
Influencers
• Mention
Influencers
• View
Metrics
of
Peer
Associations
• Tweets
• Following
• Followers
7

8. Blogs
-­‐
The
Center
of
Your
Content
Operation
Choose
a
Blogging
Platform
Enable
Social
Sharing
Promote
Social
Media
Accounts
Create
a
Blogging
Schedule
Dedicate
Staff/Resources
Allow
Member
Contribution
• Comments
• Polls
and
Surveys
• Guest
Blogs
• Link
Out
to
Authority
and
Member
Sites
• Promote
Your
Newsletter
•
•
•
•
•
•
8

9. LinkedIn
•
•
•
•
•
Groups
Company
Pages
Status
Updates
Job
Postings
Networking
• Members
• Influencers
9

10. Multimedia,
Video
&
Images
•
•
•
•
•
•
•
YouTube
Vimeo
Vine
SlideShare
Webinars
Pinterest
Instagram
10

11. Social
Media
Advertising
• Advertise
Your
Social
Media
Content
• Facebook
Targeted
Ads
• Tweets
and
Twitter
Account
• LinkedIn
Offers
11

12. Success
Metrics
•
•
•
•
•
•
•
Members
Pageviews
Likes
Followers
Links
Press
Comments
12

13. Click
the
Image
to
Watch!
Watch
The
Video
http://agileleverage.com/?p=1454
13