2. Advertising –
Publications, website, events, social
media, webinars
Sponsorship – Still the hottest concept
Exhibition – Traditional model is fading
Fundraising – 501c3, c4, other
Affinity Programs – insurance, banking, etc.
List Sales or content sales
...and many, many more vehicles
3. Stagnant ad or electronic?
Website & Social Media % of current revenue?
Webinars – open/close/video inserts
Video – Ads, PSAs, Links to Advertiser
Repurposed content…added revenue stream
4. You can sponsor anything and everything
Creates a relationship sales opportunity
Build Your Own – a dip into the future
Does it fulfill your mission
(education, publications, meetings, events, w
ebinars, social media
5. Success depends on type of show
Incredible cost in man hours, shipping, etc.
How valuable is a business card?
Product kiosks versus sales folks
Why not shop online?
6. Depends upon your mission
General economy raises/lowers all boats
Number of hands outstretched is growing
Professional versus Staff Personnel
Electronic research and outreach models
7. Unique versus Commodity
Degree of Difficulty (staff, marketing, etc.)
Vetting the supplier
Exclusivity versus a Free Market
8. Never, ever, ever sell your list outright
Database – the most valuable asset
Content – the second most valuable asset
Accumulated research, history of an industry
9. Database – A defined, identified market
Invitation marketing already established
Trusted Brand
Mission – to enhance a profession
Relevant educational content
History of an industry, trade or profession
Filled with nice people
10. Develop the “growth” areas...electronically
Repurpose content for value-driven dollars
If it can be sponsored, do it everytime
Create partnerships, not sales
Never, ever, ever, sell your list directly
Don’t sell out, sell for maximum return
Find expertise, internal or external, for ROI
Go after the low-hanging fruit first
11. Buz Buzogany, CAE, CASE
Buzogany Associates
buz@buzoganyassociates.com
828-652-7259 Direct
www.buzoganyassociates.com