2. Who is this guy?
Bryce Gartner, icimo
Chief Experience Officer & Founder
• Marketing & Technology before it was a trend
• Everything can be summed up with a movie quote.
• icimo is my 6th Startup: Current Record 4-2
• 7 Years in Association Management
Icimo helps organizations become data driven through a combination of
services and software tools enabling data storytelling, visualization, and data
analysis. We have assisted organizations ranging from $250 Thousand to
$300 Billion in annual revenue.
• 2016 Most Promising Data Visualization Providers - CIOReview
• 2013 Top 42 Big Data Startups
3. Your Expectations and Objectives
• Who is in the room?
• What insights are you hoping to gain from today’s
session?
• What are some of the challenges you see in leveraging
data to it’s fullest?
4. MyObjectivesForYou
1. Get beyond the technology
2. Understand Better ways to Communicate with Data
3. Recognize the challenges in changing culture
4. Create Disruption
12. People remember 10% of what they hear,
20% of what they read and
80% of what they see and do.
“Numbers have an important story to tell. They
rely on you to give them a clear and convincing
voice.”(Stephen Few)
19. Keys to Data Driven
Success
• Utilize Analysis, Not Just Reports
• Empower Your Organizational
Audience (Time & Tools)
• Leverage all your existing systems
• Extend ties to All Systems
• Even if it is Excel
• Find the Data if you don’t have it
20. Keys to Data Driven
Success
• Build a Data Culture
• Lead by Example - Begin with Yourself/Team
• All In Commitment
• Put it in your Personal/Team Performance Goals
• Set the Tone
• Bust or Confirm the Myths by Asking the Right Questions
• Share the Answers
• Reward the Facts
Don’t Think.
KNOW!!!
21. Know the KPI’s – Integrate
Reporting and Analysis
• Keep the Key Reporting
(New Delivery Mechanisms)
• Registrants vs. Goal
• Registrant Comparisons vs.
Goal
• Products Sold vs. Goal
• Revenue vs. Goal
• Expenses vs. Goal
• Add the Analysis
• Member Participation Trend
by Type Segment, Longevity
• Member Participation
Retention Trends by Type,
Segment, Longevity
• Event, Session, Program
Profitability per Participant
+Trend (Member and Non-
Member)
• Lifetime Event, Session,
Program Profitability
• Program sustainability
metrics vs. Goal
24. MyObjectivesForYou
1. Get beyond the technology
2. Understand Better ways to Communicate with Data
3. Recognize the challenges in changing culture
4. Create Disruption
25. Contact
• Presenter Contact Information:
• Bryce Gartner
• bryce.gartner@icimo.com
• @icimo or @brycegartner
• Thank you for your participation!