Optimizing the funnel of Suzuki Belgium - and more
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This document summarizes Karl Gilis' presentation on optimizing Suzuki Belgium's sales funnel. Through testing various elements of Suzuki's website, they achieved significant improvements in key metrics. Testing page elements like sliders and product listings increased clicks by 28-188%. Optimizing the call to action positioning and copywriting increased clicks and conversions by up to 45.9% and 159.79% respectively. Overall, optimizing the entire sales funnel resulted in an increase in requests for quotes from 6 to 84 per day, a 1300% improvement.
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Optimizing the funnel of Suzuki Belgium - and more
- 1. Case Study: Optimizing Suzuki Belgium’s Funnel Karl Gilis AGConsult Managing Partner #TLE2014The Live Event@AGConsult London
- 2. 7.164.000.000 humans in the world #TLE2014The Live Event@ AGConsult ©2014, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
- 3. 11.132.269 live in Belgium #TLE2014The Live Event@ AGConsult ©2014, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
- 4. Only 6.404.615 are Flemish
- 6. Forms #TLE2014The Live Event@AGConsult One of the first tests we did
- 7. 35,4% more requests for quotes
- 8. In real numbers From 6 to 8 requests for quotes per day
- 9. Lesson learned: optimize the whole funnel #TLE2014The Live Event@AGConsult
- 11. + 45,9% clicks on "Get a quote" + 15,6% clicks on "Book a test drive"
- 13. 78% more clicks to a car page
- 14. The result of this funnel optimization From 6 to 84 requests for quotes per day That's +1.300%
- 15. The funnel on most websites
- 16. The goal of conversion optimization
- 18. Sliders suck
- 21. 28% more clicks
- 22. 55% more clicks
- 23. Products or product categories?
- 25. + 188% more clicks + 75% more sales from homepage visitors
- 26. Focus
- 30. 23 times more people use the dealer locator
- 31. Less marketing, more action #TLE2014The Live Event@AGConsult
- 33. • 27,2% more clicks on contact • 46,0% more clicks on Twinson 12,2% more clicks on these product boxes 6,6% more clicks below the page fold
- 34. Category & landing pages #TLE2014The Live Event@AGConsult
- 35. Tell the user what to do
- 37. 13,1% more clicks to product pages
- 39. 72,3% more clicks to product pages
- 40. Make it easy to compare
- 42. 22,1% more clicks to product pages
- 43. The power of the bullet list
- 45. 78% more clicks to car pages
- 47. • 159,79% more clicks to car pages • 76,3% more conversions: • Contact form • Brochure • Dealer locator • Request quote
- 48. Product pages #TLE2014The Live Event@AGConsult
- 49. CTA positioning
- 51. + 45,9% clicks on "Get a quote" + 15,6% clicks on "Book a test drive"
- 52. CTA copywriting
- 55. Repeat your CTA
- 57. My 3 takeaways • Never stop testing • Know why you test something • Optimize & measure the whole funnel #TLE2014The Live Event@ AGConsult
- 58. Thank you #TLE2014The Live Event@AGConsult
- 59. Contact Info Karl Gilis AGConsult Managing Partner +32 9 335 22 73 karl@agconsult.com #TLE2014The Live Event@ AGConsult London
Notas del editor
- Cover Slide: Speech title is 48 point black Calibri Body Names are 18 point Arial Narrow Note: Moderators are NOT pictured.
- Graphics with no text (or a very short caption), should be as large as possible on the slide. Header 44 point green Calibri, bold
- Graphics with no text (or a very short caption), should be as large as possible on the slide. Header 44 point green Calibri, bold
- Graphics with no text (or a very short caption), should be as large as possible on the slide. Header 44 point green Calibri, bold
- Graphics with no text (or a very short caption), should be as large as possible on the slide. Header 44 point green Calibri, bold
- Section Slide: Part: 96 point bold Calibri Section title: 48 point body Calibri
- Graphics with no text (or a very short caption), should be as large as possible on the slide. Header 44 point green Calibri, bold
- Graphics with no text (or a very short caption), should be as large as possible on the slide. Header 44 point green Calibri, bold
- Section Slide: Part: 96 point bold Calibri Section title: 48 point body Calibri
- Graphics with no text (or a very short caption), should be as large as possible on the slide. Header 44 point green Calibri, bold
- Graphics with no text (or a very short caption), should be as large as possible on the slide. Header 44 point green Calibri, bold
- Graphics with no text (or a very short caption), should be as large as possible on the slide. Header 44 point green Calibri, bold
- Section Slide: Part: 96 point bold Calibri Section title: 48 point body Calibri
- Section Slide: Part: 96 point bold Calibri Section title: 48 point body Calibri
- Graphics with no text (or a very short caption), should be as large as possible on the slide. Header 44 point green Calibri, bold
- Graphics with no text (or a very short caption), should be as large as possible on the slide. Header 44 point green Calibri, bold
- Graphics with no text (or a very short caption), should be as large as possible on the slide. Header 44 point green Calibri, bold
- Section Slide: Part: 96 point bold Calibri Section title: 48 point body Calibri
- Graphics with no text (or a very short caption), should be as large as possible on the slide. Header 44 point green Calibri, bold
- Graphics with no text (or a very short caption), should be as large as possible on the slide. Header 44 point green Calibri, bold
- Section Slide: Part: 96 point bold Calibri Section title: 48 point body Calibri
- Graphics with no text (or a very short caption), should be as large as possible on the slide. Header 44 point green Calibri, bold
- Graphics with no text (or a very short caption), should be as large as possible on the slide. Header 44 point green Calibri, bold
- Graphics with no text (or a very short caption), should be as large as possible on the slide. Header 44 point green Calibri, bold
- Graphics with no text (or a very short caption), should be as large as possible on the slide. Header 44 point green Calibri, bold
- Section Slide: Part: 96 point bold Calibri Section title: 48 point body Calibri
- Graphics with no text (or a very short caption), should be as large as possible on the slide. Header 44 point green Calibri, bold
- Graphics with no text (or a very short caption), should be as large as possible on the slide. Header 44 point green Calibri, bold
- Section Slide: Part: 96 point bold Calibri Section title: 48 point body Calibri
- Section Slide: Part: 96 point bold Calibri Section title: 48 point body Calibri
- Graphics with no text (or a very short caption), should be as large as possible on the slide. Header 44 point green Calibri, bold
- Graphics with no text (or a very short caption), should be as large as possible on the slide. Header 44 point green Calibri, bold
- Graphics with no text (or a very short caption), should be as large as possible on the slide. Header 44 point green Calibri, bold
- Graphics with no text (or a very short caption), should be as large as possible on the slide. Header 44 point green Calibri, bold
- Section Slide: Part: 96 point bold Calibri Section title: 48 point body Calibri
- Graphics with no text (or a very short caption), should be as large as possible on the slide. Header 44 point green Calibri, bold
- Graphics with no text (or a very short caption), should be as large as possible on the slide. Header 44 point green Calibri, bold
- Section Slide: Part: 96 point bold Calibri Section title: 48 point body Calibri
- Graphics with no text (or a very short caption), should be as large as possible on the slide. Header 44 point green Calibri, bold
- Graphics with no text (or a very short caption), should be as large as possible on the slide. Header 44 point green Calibri, bold
- Section Slide: Part: 96 point bold Calibri Section title: 48 point body Calibri
- Section Slide: Part: 96 point bold Calibri Section title: 48 point body Calibri
- Graphics with no text (or a very short caption), should be as large as possible on the slide. Header 44 point green Calibri, bold
- Graphics with no text (or a very short caption), should be as large as possible on the slide. Header 44 point green Calibri, bold
- Section Slide: Part: 96 point bold Calibri Section title: 48 point body Calibri
- Graphics with no text (or a very short caption), should be as large as possible on the slide. Header 44 point green Calibri, bold
- Graphics with no text (or a very short caption), should be as large as possible on the slide. Header 44 point green Calibri, bold
- Section Slide: Part: 96 point bold Calibri Section title: 48 point body Calibri
- Bullet list Header is 44 point green Calibri bold Body copy is 36 point black Calibri
- Section Slide: Part: 96 point bold Calibri Section title: 48 point body Calibri
- Last Slide Panel Version – Thank You, contact info. Thank you Line: Calibri 48 point bold, black Contact info: Arial narrow, 22 point; name is bold and company is italics, all else is regular Note: Moderators are NOT pictured.