Presentation by Sam Desimpel (McCann Lowe) at Leerstoel Jos Willems 2010

1. Maestro e-commerce pilot Belgie

5. Minisite of Social Network?

7. Welk sociaal netwerk?

8. Hier zit de jeugd

9. Creatief idee: de checkbox Maestro Brand values eCommerce Message Works on Netlog – Youth target Works for older target No « So Simple » Collision Works for Merchant Co-Promotion

10. Creatief idee: Pixelisatie

11. Pixel spel

12. Vrij vertaald

13. Sociaal

14. Traffic Flow Online Merchants Internal Traffic Netlog Banners on bank website + bank e-zine sent to youth (generic Maestro banner) Maestrokaart Mini-site MSN bannering (merchant co-promotion banner) Google adwords (Generic Maestro message) Newspaper websites Cinema websites (generic Maestro banner) Merchant Co-Promotion pages (hosted by merchants)

15. Generische Banners

16. Netlog Banners

17. Netlog – Friends Request

18. Nieuwssites website banners

19. MSN Banners

21. Vriend/bezoeker benchmark Name Visitors Friends Ratio eID 29.666 642 2% ING 48.717 4.113 8% Kruidvat 25.346 3.793 15% Windows 7 27.314 4.381 16% Zwitsal 4.616 853 18% Proximus 3.576 685 19% Jupiler 18.776 3.700 20% Hilton 1.202 237 20% Nespresso 1.038 219 21% Nike 10.788 2.400 22% Apple 14.916 3.357 23% Disney 9.364 2.119 23% Nivea 1.513 349 23% BMW 7.095 1.734 24%