ECM solutions have been around for decades and while content governance is essential, that content is useless if not integrated into business activities. How are you putting content to work in your organization? Is it fully integrated within key business processes and your ERP systems? Join us for this session where we will discuss trends that directly impact your content and process strategies and discuss how to optimize the way your business operates.

1. #AIIM14
#AIIM14
#AIIM14
Informa(on
Into
Ac(on.
Going
Beyond
Governance
Lance
Shaw,
Oracle
Lisa
Balter,
CSX

2. #AIIM14
THE
AMOUNT
MANAGED
INFORMATION
WILL
GROW
IN
THE
NEXT
DECADE
Source
IDC:
The
Digital
Universe

3. #AIIM14
90%
of
unstructured
content
is
unmanaged.
Source:
Doculabs

4. #AIIM14
1
in
5
CIOs
in
regulated
industries
will
lose
their
jobs
by
2016,
for
failing
to
implement
the
discipline
of
informaQon
governance
Source:
Gartner
Research

5. #AIIM14
72%of large organizations have three
or more content management,
repository management, or document
management systems

6. #AIIM14

7. #AIIM14
GeAng
to
Business
Value
Leveraging
Content
to
Impact
the
BoSom
Line
• Enhance
ApplicaQon
Performance
• Eliminate
“Clogs”
in
Processes
• Remove
InformaQon
Gaps
• Reduce
errors
and
manual
efforts

8. #AIIM14
About
CSX
Transporta(on
• A
leading
transportaQon
provider
in
the
U.S.
• Freight
rail
transportaQon
and
intermodal
containers
• Covers
21,000
rail
miles
across
23
states
• Transports
more
than
6
million
carloads
of
products
and
raw
materials
a
year.
• Reach
nearly
2/3
of
all
Americans

9. #AIIM14
CSX
Finding
the
right
informaQon
quickly
to
make
beSer-­‐informed
business
decisions
HR
Finance
OperaQons
Purchasing
Legal
Medical
Sales
&
MarkeQng
Mechanical
Engineering
Police
Corp
Comm
Customer
Service
Technology
Real
Property

10. #AIIM14
Physical
Folders
&
Records
Capture
of
paper
documents
brought
in-­‐house.
Workflow
introduced
Automated
workflow
and
noQficaQons
Submission
of
content
from
third
parQes
Streamlining
Process
Automa(on

11. #AIIM14
Where can you integrate
your content management
system with business
processes?

12. #AIIM14
CRM
ERP
HCM
WMS
SCM
EPM
MDM
BI
CRM
ERP
HCM
WMS
ProcessesContent Apps
PDF
EPS
TXT
MOV
CAD
DWG
TIF
SWF
MP3
CDL

13. #AIIM14
PDF
EPS
TXT
MOV
CAD
DWG
TIF
SWF
MP3
CDL
HCM
ERP
FINANCE
CRM

14. #AIIM14
LEGAL
• M&A
• Discovery
• Compliance
FINANCE
• AP,
AR,
GL
• Expenses
HR
• On-­‐boarding
• Benefits
• RecruiQng
ENGINEERING
• Document
&
IP
Management
• Rich
Media
SERVICES
• Account
Opening
• Issue
ResoluQon
SALES
• Contract
Management
• Deal
CollaboraQon
Company-wide Ramifications

15. #AIIM14
PUBLIC
SAFETY
• DocumentaQon
• ReporQng
HR
• Benefits
• RecruiQng
ENGINEERING
• Document
&
IP
Management
SERVICES
• Account
Opening
• Issue
ResoluQon
Content @ CSX

16. #AIIM14
Recommenda(ons

17. #AIIM14
Consolidate,
Organize,
Standardize

18. #AIIM14
Opportuni(es
to
Add
Value
§ InvesQgate
areas
company-­‐wide
where
“paper”
is
used
and
look
for
associated
cost-­‐saving
opportuniQes
§ More
than
just
scanning
§ Look
for
easy
wins
to
show
success
and
win
over
the
resistant
§ Focus
on
processes
such
as
AP
Invoicing
or
Employee
On-­‐Boarding
for
starters
§ Use
internal
surveys
and
conversaQons
to
discover
where
informaQon
is
kept
and
how
hard
it
is
to
find
§ E.g.,
Is
it
duplicated
to
provide
easier
access?
Cloud
access?
§ InvesQgate
the
use
of
digital
signatures
and
audit
tracking
where
criQcal

19. #AIIM14
Beyond
Governance
–
Content
Value
§ Valuable
content
will
vary
by
company
§ Different
departments
/
different
needs
§ Look
for
measureable
ROI
§ Consider
secondary
impacts
What
do
you
do
for
a
living?

20. www.aiim.org/infochaos
Do
YOU
understand
the
business
challenge
of
the
next
10
years?
This
ebook
from
AIIM
President
John
Mancini
explains.

21. #AIIM14
Thank
you
for
joining
us!
Please
visit
us
at
the
Oracle
Booth
-­‐
#40
or
online
at:
http://www.oracle.com/webcenter