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"Crisis Communications & Marketing: Preparing to Communicate in a Disaster" - Lauren McDonald (Bozzuto) - 2009 AIM Conference

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Joshua Tree Internet Media, LLC
Joshua Tree Internet Media, LLC

Lauren McDonald, Director of Corporate Communications for Bozzuto Management Management presents a case study on a fire that devastated one of their communities, but how proper communications planning saved lives and retained residents. She presents insights into how to plan to use the internet to communicate a timely, consistent message. Learn the importance of pre-planning and having updated email and cell phone information and how to use them to maintain control even after the news has hit the airwaves.

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"Crisis Communications & Marketing: Preparing to Communicate in a Disaster" - Lauren McDonald (Bozzuto) - 2009 AIM Conference