Chris Sherman, Executive Editor of SearchEngineLand.com discusses local search, and the many possibilities it presents for the multifamily industry. At lease 70% of moving searches are within the same metro. Renters look for homes that are near work, school, parks and the freeway. How do we as an industry capture this traffic that is highly relevant and pre-qualified? What are the SEO benefits to targeting local searches? PropertyCentric, RentWiki, ReachLocal, Apartment Home Living and Google Local are just some of the national players creating local content to capture local search.

1. Local Content, Local Search Chris Sherman, Executive Editor SearchEngineLand.com May 1, 2009

2. Let’s Start With Some Stats

3. Search Is Now Habitual Source: Pew Internet & American Life Project

8. Google Search Term Popularity

11. Natural vs. Paid Listings

17. Google Business Listings

19. Google Maps Sponsored Listing

24. Future Trends: Search Engines vs. MLS

25. Already The #2 Real Estate Site