Kathleen Reidenbach, Kimpton Hotels presentation on revenue management and marketing in the lodging business.

1. Kathleen Reidenbach Vice President Revenue Management & Distribution Kimpton Hotels & Restaurants Group, LLC

2. KIMPTON HOTELS & RESTAURANTS

5. Mission: Red Ribbon non-profit organizations provide support to people living with HIV and education to prevent the spread of the disease. Mission: Dress for Success (DFS) is an international non-profit organization that provides business attire and career development to support low-income women transitioning into the workforce. Kimpton is the exclusive hospitality sponsor of DFS Mission: The Trust for Public Land (TPL) is a national, nonprofit, land conservation organization that conserves land for people to enjoy as parks, community gardens, historic sites, rural lands, and other natural places, ensuring livable communities for generations to come.

11. Kathleen Reidenbach Vice President Revenue Management & Distribution Kimpton Hotels & Restaurants Group, LLC 6 WAYS TO MAXIMIZE REVENUE IN 2008

12. Revenue Management Pricing Strategy Infrastructure Call Center Services & Support Online Marketing Social Media Agenda

13. Agenda Revenue Management Pricing Strategy Infrastructure Call Center Services & Support Online Marketing Social Media

15. Key Performance Measures Occupancy %: Number of occupied rooms as a percentage of available rooms Average Daily Rate (ADR): Total room revenue divided by number of occupied rooms Revenue per Available Room (RevPAR): Total room revenue divided by total available rooms OR occupancy % x ADR

16. Agenda Revenue Management Pricing & Promotion Strategy Infrastructure Call Center Services & Support Online Marketing Social Media

17. Pricing & Promotion Strategy -Forecast Demand -Customer Segmentation -Length of Stay Pricing -Packaging & Promotion

19. Guest selects desired Upgrade(s) Explanation of Upgrade Request Process eStandby Upgrade Promotion powered by Nor1

20. Agenda Revenue Management Pricing & Promotion Strategy Infrastructure Call Center Services & Support Online Marketing Social Media

23. Agenda Revenue Management Pricing & Promotion Strategy Infrastructure Call Center Services & Support Online Marketing Social Media

25. Agenda Revenue Management Pricing Strategy Infrastructure Call Center Services & Support Online Marketing Social Media

26. Comprehensive Online Presence and Proactive eStrategy

27. -Content Management -Images & Virtual Tours -SEO/PPC -eMarketing Partnerships & Distribution Online Marketing

31. Agenda Revenue Management Pricing Strategy Infrastructure Call Center Services & Support Online Marketing Social Media

32. Social Media Facebook/MySpace Blogs and ‘Flogs’ Virtual Worlds Guestbook

35. ApartmentReviews.net

36. ApartmentRatings.com

37. Dynamic, fast paced world of Revenue Management & Distribution Consumer trends and expectations are high - Answer the phone…Call me back NOW - Photos and Image Galleries make a BIG difference - Unofficial Content WINS every time Leverage resources to impact opportunities within major market segments with the biggest ROI Keep it simple Summary

38. Thank You!