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Lecture # 02 (media & society)
1. ROLE OF MEDIA IN SOCIETY
Dr Akhlas Ahmed,
Greenwich university
Lecture-2, Feb 24th 2014
2. Media – What’s it?
Media refers to various means of communication:-
Newspaper
Radio
Television
Internet etc.
The term can also be used as a collective for:-
Press or News reporting agencies.
3. Role of Media
To Educate about Human Rights.
Building the Society.
Aware against Social & Economic Evils.
4. Advantages of Media
2 E’s of Media:- Education & Entertainment.
Benefits from Internet.
Promoting Literacy.
Keeps informed & Updated.
5. Disadvantages of Media
Chutpatti or Masala News.
Bad impact on Children.
Improper Stuffs.
Internet Curse.
7. Conclusion:
Media brought the world at our room.
Get Weather Reports very easily.
Get NEWS of various parts of the World.
Entertains massive part of the public.
But addicted to various serial is harmful for daily
lives, especially Younger generation of the society
leave their studies to watch TV serials.
Grows the children violent by maliciously showing
wrestling in many sports channels.
8. Media – Black & White Sides:
Media has its both Black and White sides of it.
White part for awesomeness and
Black side is its Reverse.
9. Mass Media Influence on Society
Over the last 500 years, the
influence of mass media has
grown exponentially with the
advance of technology.
10. First there were books,
then newspapers, magazines,
photography, sound recordings,
films, radio, television, so-
called New Media of the
Internet, and now social media.
11. Mass Media Influence on Society
Today, just about everyone depends
on information and communication
to keep their lives moving through
daily activities like work, education,
health care, leisure activities,
entertainment, traveling, personal
relationships, and the other stuff
with which we are involved.
12. Mass Media Influence on Society
According to a recent Fortune
500 list, the top five in terms
of revenue are:
•Walt Disney Company
•News Corporation
•Time Warner
•CBS Corporation
•Viacom
23. Audience – the central cog
The intended ‘consumer’ of a media text
shapes its form and purpose –
•Age
•Gender
•Education
•Socio-economic status
•Hobbies and interests
24. Analysing a media text
Presentational
features
Language
Structure &
organization
Content