Local advertising solution

1. CHEVROLET
Tulsa Market
Presented by Tammy Leitel

2. AGENDA:
COX MEDIA FOOTPRINT
MARKET RESEARCH
DEMOGRAPHIC RESEARCH
PROGRAMMING
SUMMARY

3. Cox Media+ is an exclusive partnership
between Cox Media and AT&T to deliver
advertising to both Cox cable and AT&T
U-verse subscribers.
Source: NCC/CableTrack© UEs based on Nielsen Media Research Total Interconnect Universe Estimates, Nov14 Nielsen Survey. Nielsen County penetration.
Figures represent estimated potential household coverage for the majority of locally insertable channels in each system/zone. Some channels may vary, as noted below.
COX MEDIA DOES NOT WARRANT THE ACCURACY OF ANY SUBSCRIBER NUMBERS, UNIVERSE ESTIMATES, COVERAGE MAPS, ZIP CODE LISTS, OR ANY OTHER INDICATIONS OF THE NUMBER OF VIEWERS THAT MAY WATCH YOUR AD. YOUR AD MAY BE VIEWABLE ONLY BY ANALOG
OR DIGITAL CUSTOMERS, A CERTAIN TIER, OR A PORTION OF THE AREA COVERED BY THE INTERCONNECT OR SYSTEM HEADEND. UNIVERSE AND COVERAGE ESTIMATES ARE SUBJECT TO CHANGE WITHOUT NOTICE AND MAY NOT REFLECT CARRIAGE LIMITATIONS FOR
INDIVIDUAL NETWORKS. CONTACT COX MEDIA FOR DETAILS. Rhiza 2014
Creek County
Wagoner County
Rogers County
Washington
County
Osage County
Bartlesville
Owasso
Skiatook
Broken
ArrowSapulpa
Bixby
Tulsa
Cox Media+ Tulsa Zone
COX MEDIA+ COVERAGE
TULSA
175,000+ HHs
DELIVERED!
Cox +
AT&T U-verse

4. COX MEDIA+ EXPANDED PLATFORM
TULSA COVERAGE
Reach more homes across more of the state.
The Tulsa Cox+ Universe delivers 237,000+ Cable HHs
in the Tulsa DMA!
Source: NCC/CableTrack© UEs based on Nielsen Media Research Nov14 Survey and Total Interconnect Universe Estimates. DirecTV only available to HD DVR customers.
Figures represent estimated potential household coverage for the majority of locally insertable channels in each system/zone. Some channels may vary, as noted below.
COX MEDIA DOES NOT WARRANT THE ACCURACY OF ANY SUBSCRIBER NUMBERS, UNIVERSE ESTIMATES, COVERAGE MAPS, ZIP CODE LISTS, OR ANY OTHER INDICATIONS OF THE NUMBER OF VIEWERS THAT MAY WATCH YOUR
AD. YOUR AD MAY BE VIEWABLE ONLY BY ANALOG OR DIGITAL CUSTOMERS, A CERTAIN TIER, OR A PORTION OF THE AREA COVERED BY THE INTERCONNECT OR SYSTEM HEADEND. UNIVERSE AND COVERAGE ESTIMATES ARE
SUBJECT TO CHANGE WITHOUT NOTICE AND MAY NOT REFLECT CARRIAGE LIMITATIONS FOR INDIVIDUAL NETWORKS. CONTACT COX MEDIA FOR DETAILS. Rhiza 2015. *Approximate HH for DirecTV.
Cox Media Tulsa
AT&T U-verse
Combined Coverage Area
DirecTV Coverage Area
237,000+ HHs
DELIVERED!
Cox
+ U-verse
+ DirecTV
Pawhuska
McAlester
Bartlesville
Tulsa
Muskogee

5. METRO MEANS MONEY
CABLE=HIGHEST CONCENTRATION OF BUYERS
Source: Rhiza 2015 . RL Polk Data, 2014
Admall 2015: Target customers by mile radius for automotive dealerships.
Krebs
Tulsa
Sapulpa Broken Arrow
Claremore
Krebs
Tulsa
Sapulpa Broken Arrow
Claremore
Using media dollars to include
audience delivery from communities
like Krebs wastes marketing dollars
by factoring in unattainable
customers.
Tulsa DMA (by county) Cox+ Tulsa zone/Distances to outlying communities
Auto dealerships tend to draw
most of their customers from a
20-mile radius.
The Cox Media+ Tulsa footprint
efficiently targets this trade area.
51% of new Chevrolets sold in
the Tulsa DMA in 2014 were
registered within the Cox Media+
Tulsa zone.
= Cox Media+ Tulsa zone

6. Your Customers, Delivered
MARKET
RESEARCH
Tulsa Market

7. Your Customers, Delivered
TULSA MARKET OVERVIEW UPDATE
(PAST 12 MONTHS, SEPTEMBER 2013 – SEPTEMBER 2014)
#5 Most Affordable Big City in the U.S.
- Kiplinger October 2014
One of the top cities for young entrepreneurs
- Forbes November 2014
One of the top 5 cities for advanced manufacturing
– Tulsa World October 2014
#7 in Best Value Cities for 2015
– Huffington Post November 2014Source: Kiplinger, “10 Most Affordable Big Cities in the U.S.”, October 2014
Forbes, “The Top 20 Cities for Young Entrepreneurs”, November 18, 2014
Tulsa World, “Study Names Tulsa in Top 5 Cities for Advanced Manufacturing”, October 22, 2014
Huffington Post, “US Best Value Cities for 2015”, November 12, 2014

8. Your Customers, Delivered
MARKET SNAPSHOT
Tulsa is a strong market with high growth potential
Source: Oklahoma Tax Commission – Monthly retail sales tax reporting, January 2012 –September 2014
Source: Oklahoma Employment Security Commission. Jan. 2015.
Source: NCLS. National Employment Monthly Update.
MAJOR EMPLOYERS
• American Airlines
Maintenance Base
• Hillcrest Healthcare System
• OneOK
• QuikTrip
• Bank of Oklahoma
• Mazzio’s Pizza
Restaurants
• Cherokee Hard Rock
Hotel and Casino
• City of Tulsa
• NORDAM Group
The Tulsa
unemployment rate of
4.2% is significantly
better compared to the
national average of
5.5%
9,633
10,022
10,262
9,300
9,400
9,500
9,600
9,700
9,800
9,900
10,000
10,100
10,200
10,300
10,400
2012 2013 2014
Tulsa Retail Sales Growth
Compared to the previous year
(Retails Sales in Millions)
Retail Sales in Tulsa
have continued to show
year over year gains
4 years in a row.

9. Your Customers, Delivered
MARKET SNAPSHOT
National Media Spending in the Tulsa Market
Kantar Media. Market Share report – Prelim data through 3/31/15.
Top 10 National Media
Spenders YTD:
Market = Tulsa
Advertiser:
Chevrolet Dealer Assn
Ford Dealer Assn
Cox
Toyota Dealer Assn
Sonic Restaurant
AAA
Nissan
Oklahoma Oil & Natural Gas Industry
Subaru
Arbys Restaurant
Based on preliminary data,
for the first 3 months of the
year TV ad spending in the
Tulsa market is down 7%.

10. Your Customers, Delivered
DEMOGRAPHIC
RESEARCH
Reaching your target audience

11. Your Customers, DeliveredYour Customers, Delivered
AUDIENCES ARE FIRED UP
ABOUT SPORTS!
Tulsa Adults 25-54 are:
 49% MORE likely than the market average to watch the regular season NHL
 27% MORE likely than the market average to watch the NHRA Drag Racing
 19% MORE likely than the market average to watch regular season college football
 17% MORE likely than the market average to watch Pro Bull Riding (PBR)
 14% MORE likely than the market average to watch Monday Night Football
Source: Scarborough, Tulsa NARMA. Se13-Au14.. Base of Adults 18+. Target: Adults 25-54. Sports Viewed Cable TV Network in past year.

12. Your Customers, DeliveredYour Customers, Delivered
TULSA ADULTS PLANNING TO
PURCHASE OR LEASE A NEW VEHICLE
IN THE NEXT 12 MONTHS ARE….
64%
are male
68% own
their home
67% are college
educated
73% are
employed
59% are
married
18-24
12%
25-54
65%
55+
23%
Age
0%
10%
20%
30%
40%
50%
60%
50K+ 75K+ 100K+ 150K+
54%
47%
37%
13%
Income
Source: Scarborough, Tulsa NARMA. Se13-Au14.. Base of Adults 18+. Target: Household planning to purchase or lease a New vehicle in the next 12 months.

13. Your Customers, Delivered
REACH & FREQUENCY
TULSA AUTO SHOPPERS
TOP REACH NETWORKS
TOP FREQUENCY NETWORKS
Source: Scarborough, Tulsa, NARMA, Mar13-Feb14,, Base of Adults 18+. Target: HH Planning to purchase or lease a New vehicle in the next 12 months.

14. Your Customers, Delivered
PROGRAMMING
OVERVIEW
Matching your unique audience to their TV passions

15. TOP PROGRAMS, ADULTS 25-54
JULY 2014 SURVEY
Source: Nielsen July14. Survey: Tulsa, C-DMA, M-Su 7p-12m, Adults 25-54, Live+7 Data.
RTG
3.8 TUL
RTG
4.6 TUL
RTG
4.9 TUL
RTG
4.9 TUL
RTG
4.8 TUL
RTG
3.5 TUL
RTG
3.4 TUL
RTG
6.5 TUL
RTG
5.4 TUL

16. 25-54: ADULTS/MEN/WOMEN
TOP NETWORKS: MON-SUN 5P-12M
Adults 25-54
Men 25-54
Women 25-54
Source: Nielsen July14. Survey: Tulsa, C-DMA, M-Su 5p-12m, A 25-54, M 25-54, W 25-54, Live+7 Data.