Credibility, Visibility and Accountability Unleashing MarCom’s Role in Strategy Presentation presented by Rodrigo Sierra, CMO/SVP of American Medical Association to the American Marketing Association - Chicago Chapter at Sunrise Executive Series event held at Gibson's Bar 7 Steakhouse on January 15, 2014.
First – we need a seat at the table. We have that. As you’ve seen and heard throughout our discussion today, this team – each and every on of you and the work you contribute to the AMA – is represented at “the table” through my presence on the Senior Management Group, on the Transition Team, at Board Leadership briefings (Jim, Ken, Bernie, Rich, Modena and Rod)I intend to keep MY seat at the table but I cannot do so without YOU! The work that this team does – how we set our goals, how we work each day to achieve those goals, the product we deliver, our leadership, our counsel, our guidance to ensure that the AMA is successful – that is what counts and that is what will ensure we keep a seat at the table.
Insights from the Huron Healthcare CEO Forum
- We’ll walk through these resources so that you know how they can help you in your day-to-day work. - The intranet site is still a work in progress.
- We’ll walk through these resources so that you know how they can help you in your day-to-day work. - The intranet site is still a work in progress.
“Chief Communications Officers: First 100 Days” is Weber Shandwick’ssecond mini-book in its Thought Leadership series.
the revitalized ECM structure will operationalize the ONE AMA core principal and how it will allow YOU to deliver…Visibility. Influence. And Impact… For everything we do.
The ECM hub will…Build partnerships across the AMA…Provide counsel that actually shapes AMA strategy…Drive improvement for AMA initiatives…Lead change that is vital for the AMA’s continued relevance…and…Deliver VALUE every day, to every initiative, every project, every speech, every brochure, everything we do for the AMA
“Chief Communications Officers: First 100 Days” is Weber Shandwick’ssecond mini-book in its Thought Leadership series.
“Chief Communications Officers: First 100 Days” is Weber Shandwick’ssecond mini-book in its Thought Leadership series.