eMarketing for professional services firms

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Presentation to the Irish Chapter of the Professional Marketing Forum on the 17 September 2009 by Aileen O'Toole, Managing Director of AMAS. Covers topics such as B2B marketing, services marketing, online marketing, social media, internet marketing, digital trends and Web 2.0

Empresariales Tecnología

Presentation to the Irish Chapter of the Professional Marketing Forum, September 2009 Aileen O’Toole, Managing Director, AMAS www.amas.ie eMarketing for professional services firms

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State of the Net: the publication Available on www.amas.ie

Business use Source: IAPI Business Media Survey

Why the Internet is important ,[object Object],[object Object],[object Object],[object Object]

B2B sites: the facts ,[object Object],[object Object],[object Object],[object Object]

Free stuff Open source software or free tools

Web 2.0 Social networks Video Syndication Podcasts Mobile Customer service Social bookmarks Blogs User-generated content

Social networks Not just for the Bebo generation

14 January, 2009 How it all started.... RTÉ, Prime Time special on the economy

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eMarketing for professional services firms

1. Presentation to the Irish Chapter of the Professional Marketing Forum, September 2009 Aileen O’Toole, Managing Director, AMAS www.amas.ie eMarketing for professional services firms

3. Internet trends

4. State of the Net: the publication Available on www.amas.ie

5. Broadband use

6. Broadband use

7. Business use Source: IAPI Business Media Survey

8. Ad spend: traditional v. online

9. Top websites

10.

11.

12. Designing, building, managing a website

13. Web project elements

14.